A recent study by American Express found 90 percent of attendees who own a smartphone specifically use it for business at meetings, conferences, and trade shows. Nearly half of event attendees also own tablets. With smartphone and tablet usage continuing to rise and mobile apps becoming a mainstay at events in all industries, it’s time to take a closer look at how Wi-Fi access at an event facility impacts event apps and the attendee experience.
A Wi-Fi hotspot at or around the event registration area may suffice for smaller meetings, yet event hosts tasked with planning larger conferences – often with thousands of attendees and numerous app updates planned – need to coordinate with the host facility to better understand the bandwidth and capabilities of existing Wi-Fi. Budgeting for the costs of internet access in cases where Wi-Fi isn’t free, or when options aren’t considered reliable, is an important element to consider in the planning stages of an event. Also make sure the steps taken to connect to Wi-Fi are identified in advance and tested, as well as contact information for on-site tech support should an issue arise during the event.