U.K.-based UBM has consolidated its events-led marketing services businesses in North and South America into a single organization with a streamlined management structure.
UBM Americas will be headquartered in New York and led by Sally Shankland, who previously was CEO of UBM Connect, UBM’s non-technology-related business in the U.S. and Mexico.
The integration of UBM Tech and UBM Connect is effective immediately, with UBM Brazil following in January 2015.
“The formation of UBM Americas will help the events-led marketing services business in the U.S. grow to its potential, leverage scale and allow smarter community insights, audience analytics and product development,” said Tim Cobbold, UBM’s CEO.
He added, “Doing those things better equips UBM to be more innovative and more agile in serving the commercial and professional communities of which we are part.”
Generating revenues of approximately $355 million and employing 800 staff in 14 locations, UBM Americas will serve a range of professional and commercial communities, such as Information Technology, Electronics, Games, IT Security, Advanced Manufacturing, Healthcare, Catering, Construction, Cruise Shipping and Fine Chemicals.
UBM Americas will be focused on delivering long term profitable growth, as well as improving effectiveness and efficiency, according to company officials.
The new structure will allow each of the constituent business units to focus more closely on its respective commercial and professional communities, while benefiting from an efficient standardized infrastructure able to take advantage of scale economies, best practices and executing effectively.
The formation of UBM Americas completes the restructuring of UBM’s events-led marketing services activities along geographical lines, with UBM Americas operating alongside UBM Asia and UBM Live, which operates in Europe, the Middle East and Africa.
- Industry News