Successful branding differentiates a company from the competition, builds customer loyalty, and generates revenue.
Meeting and event professionals are also recognizing the importance of branding as a tool to achieve these goals.
This webinar will focus on the benefits of developing a strong event brand as well as strategies and tips on how you can re-ignite your own event’s brand for improved performance and results! Association marketing executives will present case study examples of event branding strategies.
Please join us Thursday, April 14 at 1 p.m. ET – Complimentary registration ]]>HERE]]>.
Learn what an event brand is and how it must support the overall mission and vision of the show organizer
Understand the financial and mission-driven benefits of branding an event
Get the tools needed to properly brand their own event – whether that is maintaining, evolving, or replacing their current brand
Moderator: Kevin Miller, President, ]]>Frost Miller Group]]>
Guest Panelists: Elizabeth Johnson, Director of Content Marketing, ]]>Frost Miller Group]]>, Alison Parsells Moser, Director of Marketing ]]>American Gastroenterological Association]]> and Martha H. Sauchuk, Director of Marketing, ]]>American Association for the Study of Liver Disease]]>.
Webinar courtesy of ]]>Signature Boston/MCCA ]]>and ]]>Onstream Media]]>.
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