Reed Exhibitions continues to expand into Mexico with the recent buy of event organizer Grupo Fidalex, which has 15 brands in the country. Terms of the deal were not disclosed.
“In 2015, Reed will deliver well over 75,000 net square meters of exhibition volume and serve almost 2,800 exhibiting customers and more than 140,000 buyers (in Mexico),” said Nancy Walsh, president of Reed Exhibitions North America.
She added, “But this isn’t about being the biggest in Mexico – which we are; it’s about delivering the best value to our customers in Mexico, the partners from whom we acquired the events and the Mexican industries we serve.”
With this acquisition, Reed now has 20 total event brands in Mexico that will be worked on by 100 trade show professionals.
The Grupo Fidalex brands fit neatly into Reed’s existing portfolio:
· Expo Carga (Transportation and Logistics sector) can capitalize on both the Reed Exhibitions France brand SITL and the Reed Brazil MOVIMAT events.
· Top Flotillas (commercial vehicles sector) will enjoy immediate support from Reed Brazil’s extensive transportation portfolio, most especially FENATRAN.
· And ICOMEX (meetings and conventions sector) will now participate as part of Reed Travel’s global portfolio.
Philippe Surman, founder of Fidalex, will become country manager for Reed Exhibitions Mexico, and his brother Alexandre Surman will lead sales and marketing. Surman will report to Walsh.
“We are excited to be a part of Reed Exhibitions,” Surman said. “We have always been inspired by Reed’s unmatched commitment to providing their customers the best products and services to meet their needs and grow their business.”
He added, “My brother and I have worked hard to develop a quality business and I’m confident that Reed will take our ‘baby’ to places we can only dream of today.”
Reed previously bought other event brands in Mexico, such as Expo Seguridad and Expo Beauty Show.
- Industry News