In its first edition since E.J. Krause & Associates bought a majority stake in the MetroCooking DC show, it increased attendance by more than 30 percent, compared with last year’s show.
“MetroCooking DC experienced significant growth this year. The addition of various programming elements and a focus on visitor experience allowed us to expand the consumer base resulting in increased attendance,” said Ned Krause, CEO, E.J. Krause & Associates.
He added, “Thanks to the excellent results obtained at this year’s event, we see tremendous growth opportunity for MetroCooking DC in the future.”
The two-day culinary and entertaining extravaganza, held Nov. ber 8-9, brought together celebrity chefs Bobby Flay, Guy Fieri and Todd English, as well as local James Beard honored chefs, culinary experts and more than 200 specialty food and entertaining exhibitors under the theme “Shop, Sip, Sample”.
The interactive event featured a variety of parallel activities, including two live cooking stages, hands on workshops, book signings, a Beer, Wine & Spirits Garden, in addition to a newly added Natural and Healthy Living Pavilion.
This year, the event gained support from The Restaurant Association Metropolitan Washington (RAMW), which hosted a Grand Tasting on the showfloor where attendees sampled favorites from a wide variety of DC area restaurants and chefs.
In addition, MetroCooking DC teamed up with prestigious culinary school L’Academie de Cuisine to present eight different hands on cooking classes.
E. J. Krause & Associates recently acquired the majority stake of MetroCooking DC in April 2014.
The next edition of MetroCooking DC will take place October 24-25, 2015 at Walter E. Washington Convention Center.
- Industry News