Global Experience Specialists has acquired two housing services companies – onPeak, with headquarters in Chicago, and Travel Planners, which is headquartered in New York City.
The combined business will serve clients under the name onPeak, a GES Global Company (onPeak | GES).
“Our clients told us that they want GES to create unique, integrated experiences delivered by just one trusted partner for their most critical event needs,” said Steve Moster, GES’ president.
He added, “We are honored to have earned our clients’ trust and are really excited to offer a complete event experience to all of our clients – from exhibition organizers to corporate marketers, event agencies and now hotel partners.”
Adding housing services into GES’ current offerings gives its clients the ability to have one company as the go-to source for their event services, according to GES officials.
The three companies have 60 years of combined experience, and the new onPeak | GES will provide premium housing services to approximately 60 percent of the top 250 trade shows in the United States.
Leading the new onPeak team as executive vice president of onPeak | GES is Michael Howe, formerly president of onPeak. Howe will report to Moster.
Lisa Baez, formerly executive director of Travel Planners, will report to Howe as vice president of housing account services.
“Like GES, Travel Planners and onPeak were built on technical innovation and great service,” Howe said.
He added, “We’re thrilled to combine our expertise and advanced technology with the global resources of GES. This opens the doors to really exciting opportunities for our clients and employees.”
As the exclusive distributor of housing services for an event, onPeak | GES will utilize “its scale and industry-leading technology to offer convenient and affordable hotel accommodations to event attendees and exhibitors”, according to GES officials.
onPeak | GES will manage hotel booking administration before, during and after the event, including securing room blocks with local hotels, marketing those reserved blocks to event attendees and exhibitors, managing attendee and exhibitor reservations and addressing any housing concerns during the event.
This is the second big acquisition announcement for GES in the past month: Blitz Communications, an audio-visual service company for the live events industry in the U.K. and continental Europe, was acquired Sept. 12.
- Industry News