MC² (“MC-squared”), an exhibit, event and environment design and production agency, has acquired Brand Promotions, an experiential marketing and brand activation company.
The addition of Brand Promotions expands MC²’s growth opportunities within its existing trade show and events portfolio by offering expanded experiential marketing tours capabilities, according to MC² officials.
“We’re delighted to welcome Brand Promotions to the MC² family. They are a proven leader and creative force in the experiential marketing space. They are a great, hard-working team who share the same high-level of commitment to the people we serve,” said Rich McAdam, president of MC².
He added, “With several of our existing clients involved in mobile marketing tours, acquiring Brand Promotions was a logical step for us to build these capabilities into our core offering and extend them to our existing base of business.”
With headquarters in Los Angeles, Brand Promotions annually operates more than 250 event-days nationwide. This includes annual campaigns and single events for B2C and B2B audiences.
Having partnered on several projects for high-profile` clients, the integration of the two companies will benefit MC²’s client base with expanded brand activation capabilities and will increase Brand Promotions’ reach with MC²’s robust sales, design, build and project management.
“With this new capability, MC² can provide our clients with powerful activations backed up by a seasoned team of ambassadors ready to deliver customized personal experiences. Our clients will reap big benefits from this level of expertise and service,” said Gary Benson, CEO of MC².
He added, “We have already produced incredible results working together as partners. Now that we are one company, our clients will have the luxury of consistent brand representation across all of their face-to-face engagements – from trade shows, custom environments and events and now, mobile marketing tour activations.”
Based in Chestnut Ridge, N.Y., MC² has 14 locations in the U.S. and Germany.
“We are excited to join forces with an industry leader like MC²,” said Charles (Chuck) Brand, president of Brand Promotions.
He added, “Working with MC² has been a great experience. We look forward to being a part of their national network.”
- Industry News