ABC Kids Expo, organized by All Baby & Child Corporation, welcomed more than 12,000 attendees and 900-plus exhibitors to its 1 million square foot showfloor Oct. 18-21 at the Las Vegas Convention Center.
Virtually every significant manufacturer and distributor of products for infants and small children, as well as many startups by parents, showed off their products, ranging from furniture and strollers to smudge-free chalk, timers for milk bottles and a sandwich cutter that turns pb&j into minions.
“We had to expand the new product showcase to accommodate the record number of entries this year,” said John Garcia, media relations for ABC Kids Expo.
The show is becoming more international. This year it set a new record with international attendance from 75 countries and also welcomed two new pavilions – Turkey and South Korea. Garcia is expecting to see an influx of buyers from China thanks to the country’s new two-baby policy.
All Baby & Child Corporation has been working hard to put their show on the map with that buyer category by having a presence at Children Baby Maternity Industry Expo (CBME) in Shanghai, China and in Singapore.
Back in the US, buyers could get inspiration at the 2th Annual Celebrity Nursery Exhibit designed by gear expert Vanessa Antonelli and inspired by Janet Jackson and Blake Lively. Future presidents could get a feel for the digs at the White House inspired playroom.
The show is always a showcase of “aha!” parenting products that you wonder how you lived without. One such example was a BabyDam by a British company by the same name. It seals off a smaller space of a bathtub, making it easier and cheaper to bathe a baby. Launching in the US in January, it already was getting lots of interest from retailers, according to exhibitor John Piner. He said: “It’s so simple and so effective you’d think there’d be something on the market, but there wasn’t.”
It’s exciting to see companies that once were small startup exhibitors do well, in part, thanks to the show. Bobbie Rhoads, founder of Funbites, launched her sandwich cutter here four years ago. Since then, her product has been ranked among top ten presented on reality show Shark Tank and she has scored licensing deals for Minions and Paw Patrol characters. “It all started with a guy from Disney just walking by here at the ABC Kids Expo,” she said.
ABC Kids Expo 2017 is coming Oct. 15-18 to the Las Vegas Convention Center.
- Industry News