Tips When Attending Trade Shows

Trade shows can be an excellent opportunity for you and your business, whether you are an entrepreneur or you’re representing the company you work for. Thousands of people set up trade show booths and trade show displays across the country at a huge variety of industry events. However, many people don’t know how to take advantage of the opportunities a trade show offers. Some plan on simply attending, setting up their trade show booth, and then staying there all day hoping to attract new business.

Manning a trade show display is only part of the reason you should be attending a trade show. The other vendors at a trade show can provide you with a wealth of new information and contacts in your industry; all accessible in the same room on the same day—this is the unparalleled attraction of a trade show for your business.

If you plan to attend a trade show, make sure you are not the only person there representing your company, even if you are a small business owner with few employees or a sole proprietorship. You will need at least one person to staff your trade show booth, and another to walk the floor taking in the other trade show displays.

If necessary, get your spouse or a good friend to come with you and give them a crash course on how to handle your trade show booth while you check out the other vendors – and only do so when it is slow so you don’t miss important business opportunities. When you make reservations for the hotel you will stay at during the show, try to find a room as close as possible to the actual location—preferably within walking distance. That way, you won’t have to bring anything with you to the venue other than the materials for your trade show display.

Before you attend a trade show, go over the list of vendors who plan to put up trade show booths. Make lists of the vendors you must see, the vendors you would like to see, and those you can live without seeing. You may even be able to schedule appointments with your top priority vendors.

Research the companies and determine ahead of time what you would like to find out from each trade show display and what your goals are regarding each vendor: are they competition, or a potential contact? If they are a potential contact, how would they specifically benefit your company? Have questions ready to ask vendors to save yourself time walking the floor.

Another good time saving strategy is to obtain a map and a directory of the trade show when you arrive on location, before the show begins. Use the map to plan your route, and check your prioritized list of vendors against the directory to find out whether any vendors have been added or dropped out.

During the trade show, be active in your quest for information. Don’t feel bad about passing by trade show booths that don’t interest you. Like you, they are attending the trade show to generate new business, and they don’t want to waste time talking to someone who isn’t a potential customer.

Visit your targeted trade show displays, engage in a dialogue with the vendors, and ask questions. If the trade show booth offers handouts, samples or other materials, take only those you actually want to find out more about. It can be difficult to tote a loose stack of glossy brochures, catalogs, and bulky product samples around a busy trade show floor.

If possible, arm yourself with an empty briefcase or duffel bag to stow materials. Use your time wisely to gather intelligence on your competition and make new industry contacts that will benefit your company.

When the trade show ends, especially if it is a multiple-day event, take the time to make notes and organize the materials you gathered before you leave the event. If you need to mail reports, brochures or other materials to your colleagues, prepare the mailings right away while “who gets what” is still fresh in your mind.

Make sure to store your trade show display safely so nothing is damaged and you can find everything you need the following day. When you return from the trade show, remember to follow up with the contacts you have made—and start preparing for next year’s trade show!

Introduction to Trade Show Exhibits

When you are planning for your next trade show exhibit you should look back to when you were only browsing the many different booths, exhibits, and displays. Remember what type of exhibits got your attention. Your presentation should also draw the crowd.

Before you just rush out and purchase displays for your trade show exhibition you must take into consideration many different aspects of how you desire your presentation to look and feel. You know you want it to speak to the potential customers that are passing by and hopefully bring them over so you can speak with them. Your exhibit must get their attention so will they walk over, and then you can get their undivided attention.

You must first decide which type of exhibit will be the best to present your products, services and your company image. You should also consider your budget. No matter what your budget you can find the perfect trade show exhibits that will convey your message with the image that you want others to see.

The size of your trade show exhibit can either make or break you. If you have one to large, the exhibit will be overwhelming and if you choose one to small it will look overcrowded and cluttered. The most common sizes for trade show exhibits are 10 feet by 10 feet, 20 feet by 20 feet, and 10 feet by 20 feet. Within this size limitation, you must also choose from pop-up designs, panels or complete Truss trade show display booths.

In the 10 feet by 10 feet size, you can find some great displays in various styles and designs. With the Clever 10 foot panel, you can choose from Backlit Header, lights, the color that you prefer for the lower panel and a different one for the upper panel. The benefits of using these panels are that they are sturdy and durable but very lightweight and easy to transport. The average weight of these panels is around 130 pounds.  The Genius I 10 foot panel you can also choose whether you want lights, the counter base color, Counter Laminate Color, the color of the lower panel and the upper panel. The features of this type of panel is that it is a folding panel display system, has 6 upper hinged panels, 6 lower hinged panels, 1 backlit header and lights, 1 alcove counter top and 1 alcove counter base. This wonderful panel is very impressive for all types of displays and normally weighs around 200 pounds.

If you prefer a larger size like the 20 feet by 20 feet, you should like at the features that are included with pop-up displays and Truss display booths. The best pop-up display of this size is the Trilogy 20′ x 20′ Island Pop up Trade Show Display. The features of this unique display are that it is in actuality three trade show booths in one. It has the 10-foot wide back-to-back exhibiting area that creates a triangular or star shape. If gives you the ability to present your products or different aspects of your company all the way around the display. You will also be able to choose the color and fabric that you desire along with a case to counter conversion kit and the colors and fabrics of this kit, lights, shelf package, Backlit Header Package and Reconfiguration Panels. 20 feet by 20 feet Truss booths come in a few unique styles such as the Cassiopeia, which features a steel construction; high shine silver color, 4 tabletops, and the ability to assemble with just four screwdrivers that are included. The Centaurus features the same quality steel construction, the high shine silver color, 24 silver spotlights, and the ability to add tabletops in either light wood or silver in color. The Neptune is sure to grab attention with features like a modular system that is quick and easy to assemble. The Jupiter is another modern and innovative display which gives you great features such as high shine silver color, quality steel construction, 6 tabletops in either light wood or silver, 8 silver spot lights, and easy to assemble with screw drivers that are included. The Vega is similar to other Truss booths but is an eye catching and appealing booth with options for tabletops, colors, and design.

The 10 feet by 20 feet size of displays gives you styles and designs to choose from such as pop-display’s, panels, and Truss booths. All of these also have many unique styles and designs that are sure to aid you in presenting your products, your company, or your services in a manner that is not only unique, stylish and original, but with prices within your budget.

Tips When Displaying at Trade Shows

Almost all products being sold in the market today have already been sold before by their competitors but what makes other products a hit despite their being new in the market? Most entrepreneurs say it is a matter of marketing your products to your target market.

Marketing can be done in various ways depending on the expertise of the marketer. However, one common way to market a new product is through participation in trade shows. Trade shows are held at any time of the year and they do attract buyers and prospective customers.

There are general trade shows but you can choose from niche trade shows depending on your area of business. Companies join trade shows not so much for actual selling but most importantly for showing off their products and for the possibility of getting bulk orders during the trade show.

A company or a sole proprietor planning to join a trade show should take note of the following:

1. Able personnel to man the trade show booth. A trade show is not just an ordinary selling venue but it is a venue where prospective clients abound so make sure that you send your best personnel to man the booth. Some companies take trade shows for granted and allow inept personnel to watch the booth. The people who are put in charge of your trade show booth can make or break your product. A good staff with public relations skill can attract more clients to your products. It is also important to instruct your booth personnel to dress properly depending on the venue of the trade show. Business attire will always be safe.

2. Invite visitors to your booth. The booth personnel must be trained and instructed to invite visitors to the booth. Most visitors walk away from trade show booth when they see the staff busy with their own thing. Tell your staff the main reason why they were assigned to the trade show and that is to get as many visitors to see your products. Booth personnel should be able to answer questions from the visitors because the visitors may already be potential customers. A booth demo will catch the attention of visitors especially if the demo is useful to them.

3. Prepare your brochures, leaflets and business cards and make sure you do not run out of them.  Always expect plenty of people to visit trade shows so never be caught without your marketing tools. Imagine if a potential client asks for your brochure or your card and then you cannot give him anything just because you did not prepare for an influx of people. It is better to have plenty of left over marketing materials after the show rather than miss the opportunity of showing off what you have to offer.

4. Keep a visitors’ book. Most companies who join trade shows require visitors who get their free marketing materials to sign up in a guestbook. However, only a few of these companies will communicate with the people who signed in their guestbook. Be creative and use the guestbook as a sourcebook for potential clients. The people who visited your booth and who got your materials are definitely interested in your products or else they will not even glance at your booth. Why not take advantage of their contact information?  Mail them a thank you letter along with more information about the product and where they can buy the products.

5. Promote your products but do not be too pushy. Visitors are often turned off by very eager booth personnel who call out to the visitors using their loudest voice. No one would want to visit your booth if your personnel are boisterous. Allow the visitors to go inside your booth and look at the items you have on display but always keep a welcoming smile. Entertain their questions and try to respond to them accordingly. Never shout your words of welcome to the visitors since they might feel defensive all of a sudden and decide against looking at your products.

Anatomy Of A Successful Trade Show Exhibit

A trade show, also known as a merchandise show or market week, is an exhibition or a business gathering organized by companies that showcase and demonstrate their new products and services and also their latest offerings. Trade shows also provide opportunities for companies to meet their customers, to learn new trends and to identify new prospects.

Trade shows are not open to the public and can only be attended by company representatives, members of the trade and members of the press. One advantage of holding a trade show is that it shortens the time it takes for companies to look for prospective customers. But the major disadvantage is that customers and prospects pay little attention to the many exhibitors and their products due to the many distractions and the busy atmosphere inherent in trade shows.

Exhibitors can make effective use of trade show displays in trade shows to direct visitors to their main display area. Trade show displays are used to give visitors a better understanding or appreciation of the products or services being marketed. Although exhibitors are only supposed to put their trade show displays within the confines of their designated trade show exhibit area, exhibitors also display items in strategic areas of the fair grounds. Trade show displays often used include banner stands, counters and cabinets, panel display etc. that clearly display the company logo, basic company information and company slogan.

The trade show booth is an important component of the trade show display as it aims to enhance the brand and marketing experience for the visitor. It facilitates valuable direct face-to-face contact between the companies and their prospective customers. The whole booth set-up includes counters kiosks, lighting, flooring, literature racks, banner stands and high impact graphics, with the booth design, the staffing and the handouts the main factors to a successful trade show booth.

Many companies prefer to rent pre-owned trade show exhibits and displays rather than to buy or to create them from scratch to save on the trade show booth construction costs and also on the expense of warehousing the displays after the trade show is over.

Trade shows demand a lot of work and effort, and exhibitors have to plan well in advance so as to make the trade show a success. It is because any successful trade show offers exhibitors with a very valuable opportunity to build relationships face-to-face with their clients and to close lucrative business deals.



Trade Show News Network is excited to announce the five finalists for our TSNN “Best of Show” awards. We asked the shows to simply tell us why they felt their show was ‘best’, and the ones below exemplified innovation in the trade show industry.

Now, they need all of YOU to vote for which one you think deserves to be named the overall BEST show. The overall winner will be announced at the ]]>TSNN Awards]]> in Atlanta Nov. 7.

The TSNN Awards honors the top 50 fastest-growing shows in the U.S. during a three-day weekend celebration.

The deadline to vote is Oct. 1.

Below are the amazing shows competing for this year’s “Best of Show” award!

Greenbuild International Conf/Expo: Why a TSNN Finalist? Because it’s truly a one-of-kind conference that not only talks the talk, but walks the walk. Built on making the world a better place through sustainable building and design, Greenbuild also focuses on creating better communities through resilience and social equity. Their insight into choosing New Orleans (a city that exemplifies a message of resiliency) to support the community and their sustainable efforts to rebuild the city says it all! Click ]]>HERE]]> to read more and vote.

International Vision Expo EastWhy a TSNN Finalist?  Because of their exceptional customer service efforts towards their exhibitors (talk about visionary)! They increased Exhibitor ROI by creating the Customer XPERT Program: A concierge service provided free-of-charge to exhibitors. They deployed “XPERT’s” to answer questions, address issues, solve problems, download apps and offer business value by gaining an understanding of customer’s goals and working to provide a solution to meet those needs. Results? For those who indicated that they used an XPERT (83%); 34% say they are more likely to re-new their booth space next year as a result of having the customer XPERT’s available (64% are as likely). Additionally, those who indicated that they used an XPERT had higher overall show satisfaction (11 points higher) than those that did not – Whoa! Click ]]>HERE]]> to read more and vote.

LA Auto Press & Trade DaysWhy a TSNN Finalist? Because of how responsive they were to the changing “mobile” technology landscape within their industry & the strong partners they were able to leverage in order to break records & be one step ahead. They took brave, major steps to transform their business model & role in the industry. Results? The show’s 2014 Press & Trade Days set several records including a 13.5% increase in industry attendees (19.7k attendees) & 65 vehicle debuts (34 of them were global debuts). Print, broadcast, online, & other media from over 60 countries produced 35.3k news stories; WOW! Click ]]>HERE]]> to read more and vote.

LIGHTFAIR International: Why a TSNN Finalist? Because of their unprecedented success overall (LFI 2015 registration grew to 29,900, a 15% gain over the previous record set in 2014, with representatives from 89 countries). They broke all registration and trade-show records with double-digit growth marking the largest staging in its 26-year history. They’re obviously shining some “light” on important products & topics! We like the way they think, introducing their new event that drew a large crowd: Women in Lighting: An Open Dialogue (talk about a lightbulb idea)! Click ]]>HERE]]> to read more and vote.

Offshore Technology Conference: Why a TSNN Finalist? Because of how they thought “out of the box” with their speakers and sessions – very inspirational, innovative and timely (many different perspectives which were extremely motivating). Thought provoking ideas were shared including a focus on the important use of data to drive decisions. They know how to shake things up to keep their attendees highly engaged within a tough, ever changing industry. They overcame global challenges to meet the needs of incredible individuals. Our hard hats are off to them! Click ]]>HERE]]> to read more and vote.

]]>Vote today]]> and tell us which one deserves to be honored with the “Best of Show” award! 

Urban Expositions Acquires Womenswear in Nevada (WWIN) Apparel Show

August 26, 2015
TSNN News



Urban Expositions has acquired Womenswear in Nevada (WWIN) trade show from Specialty Trade Shows, Inc. Terms of the deal were not disclosed.

The ownership transition began immediately following the Aug. 17-20 edition of the semi-annual womenswear apparel trade show held at the Rio Hotel in Las Vegas.

“We’ve known Roland Timney and the Specialty Trade Show team for many years and have long admired their customer service focus and management style,” said Doug Miller, president and CEO, Urban Expositions.

He added, “The opportunity to continue working with Roland and Chad in this new capacity is especially exciting – allowing us to call upon our shared strengths and different areas of expertise — to build upon WWIN’s strong foundation and expand new business opportunities for attendees and exhibitors alike.”

As part of the transition strategy, WWIN show founder Roland Timney and his son Chad Timney will remain involved in the day-to-day management of the show.

Chad Timney has been named show director and Roland Timney will oversee the back end and other business elements of the show.

In addition, Dirk von Gal, Urban’s current vice president of Gift, expands his responsibilities to assume the new role of Vice President of WWIN.

“The Urban acquisition offers the best of both worlds for WWIN,” said Roland Timney, who founded the show in 1998 with Jeff Yunis.

He added, “Chad and I will remain actively involved in the show, while entrusting ownership to a company with a hands-on management style, commitment to customer service and overall way of doing business that very much mirrors our own. I can assure all of our customers that Urban Expositions is the perfect company to help us take WWIN to the next level.” 

Urban now assumes all management duties for WWIN, including sales, marketing, operations and other day-to-day duties for the Feb. 15-18, 2016, edition and all future shows.

Held semi-annually at the Rio Hotel in Las Vegas, WWIN attracts nearly 7,000 womenswear buyers from around the country and internationally. These retailers come to explore the offerings from 500-plus exhibiting companies showcasing a full selection of traditional, contemporary, missy, petite, plus and tall resources, as well as hundreds of accessory lines with everything from shoes to hats, purses, jewelry, belts and scarves.

“We are honored to have the opportunity to take over the reins of such a successful, well-respected show as WWIN,” said Dirk von Gal, vice president, Urban Expositions.

He added, “Like Roland and Chad, we view our relationship with our trade show customers as a true partnership. We are looking forward to meeting with, and gathering feedback from, WWIN’s many loyal exhibitors and attendees to ensure that we continue to improve their show experience for years to come.”

IMEX America Focuses on Going Green at October Event in Las Vegas

August 26, 2015
TSNN News



Attendees and exhibitors to this year’s IMEXAmerica, on tap Oct. 13-15 at the Sands Expo & Convention Center in Las Vegas, will experience a show that’s even greener than last year’s.

A new charity recycling initiative, becoming part of the Green Team and attending relevant education sessions will help attendees to reduce waste and increase their awareness of corporate social responsibility.

This follows the results of the MeetGreen® Sustainability Report for IMEX America 2014, which showed a 31 percent reduction on total waste from the previous year.

The use of locally sourced foods increased by more than 150 percent and food waste decreased by 56 percent at the 2014 show.

The organizers of IMEX America 2015 want to expand on this success, according to Carina Bauer, CEO IMEX Group.

“IMEX America is committed to encouraging the meetings and incentive travel industry to address sustainability issues and to tackle these issues in a proactive, practical way,” Bauer said.

She added, “The intention is to raise the green bar across the board and strengthen our sustainability efforts.”

Here are some of the sustainable initiatives for this year’s show:

• The Inspiration Hub – home to all the show flooreducation, the Inspiration Hub features a number of sessions exploring various aspects of sustainability. These include “Guiding you to (and through) greener events” by Aaron Elliott and Nancy Zavada, President and Founder of Meet Green. Current CSR trends and their impact on the events industry will be explored by Lizzy Paulson, Events Director at Time Warner Cable, in Planning for a revolution: the rise of people, planet and profit. Are you losing out by ignoring CSR?

• The Shade Tree – IMEX is supporting a new initiative at The Shade Tree, a shelter for homeless and abused women and children. IMEX sustainability consultants, MeetGreen®, have designed a complete recycling program, Evergreen Shade Tree, which will establish processes and signage, educate residents and provide recycling bins. Attendees are also invited to The Shade Tree to visit the Healing Garden, created by the IMEX Challenge team in 2014. After the visit the group can join Song Division who will be working with the children at the shelter to write and produce a song.

• Green Team – all buyers and exhibitors are invited to become a part of the team. Green Team members are asked to complete tasks that reduce waste and increase awareness of corporate social responsibility. Members of the IMEX America Green Team receive a green ribbon to wear proudly during the show.

• Badge Back – at the end of the show, buyers and exhibitors can place their badge in one of two boxes. Each box represents a local charity – The Shade Tree and Opportunity Village, Nevada’s largest not-for-profit organization providing vocational training, employment and arts-based programs for citizens with intellectual disabilities.  For every badge recycled, donations will be made.

• Clean the World – at the booth, attendees can build hygiene kits from recycled toiletries gathered from participating hotels. The kits will then be donated to The Shade Tree shelter.

For further details about sustainable activities at IMEX America, visit ]]>www.imexamerica.com/about-us/sustainability/]]>

Kuala Lumpur Convention Centre Draws Nearly 780,000 Attendees in First Half of 2015

August 25, 2015
TSNN News



The Kuala Lumpur Convention Centre (the Centre) has chalked up a busy first half in its 10th year of operation with a recorded 661 events drawing a total 778,414 delegates and visitors and an economic impact contribution of RM264 million Jan. 1-June 30, 2015.

The achievement is on the back of a record 2014 performance, when the number of events jumped 11 percent from the 2013 record of 1,565 to 1,759.

On the calendar for the remainder of the year, General Manager Alan Pryor said there are “over 25 events with an expected total turnout in excess of 420,000 people. And this does not include banquets and entertainment activities or events held at TenOnCall which services the short-lead or just-in-time corporate meetings sector.

He added, “After a decade of operation, it is fitting that in our 10th anniversary year, we have hosted many prestigious government-related events and we are honoured to be have been selected the venue of choice for many ASEAN ministerial meetings.”

In addition, Pryor said, “We are fortunate to have a loyal client base such as BookFest, HOMEDEC, PIKOM PC Fair, ARCHIDEX, Star Education Fair and Asia Oil & Gas Conference who have all made consecutive appearances and/or hosted every (event) edition with us since our opening in June 2005.”

Moving forward, to reward loyal repeat clients and entice new regulars, the Centre has extended the 2014 prices for her popular Day Conference Packages (DCPs) With a Difference, PlenaryOnCall, PlenaryHallOnCall and Banquets & Functions menus through to the end of the first quarter next year (2016).

“Coupled with what’s happening around the venue, we are confident of finishing (the year) on a strong note and into the next year,” Pryor said.

This offer is in addition to the Centre’s latest value-add for DCPs; which already include coffee break(s), lunch, ‘Snack on Arrival’, unrivalled IT and A/V support, free Wi-Fi and much more for half and full-day packages, where between now and 31 December 2015, convention and conference clients who confirm their bookings for three or more consecutive years will be offered the previous year’s all-inclusive DCPs rates, as well as a ‘special rebate’ of 10 percent to 25 percent on venue hire, depending on event size.

There is also a new À La Carte & Venue Hire Package, which gives clients a selection of coffee breaks and lunch options costed on a person basis. Here too, confirmed bookings made for three or more consecutive years will benefit from the previous year’s rates and a 3 percent to 9 percent ‘special rebate’ on venue hire.

Outdoor Retailer Signs Back on in Salt Lake City Through 2018

August 25, 2015
Rachel Wimberly

Rachel Wimberly is president and editor-in-chief of Trade Show News Network. Follow her on Twitter – TSNN_Rachel.



Even with so many attendees it’s not easy to find a hotel room close by and some exhibits are outside in tents, Emerald Expositions’ Outdoor Retailer community has spoken loud and clear saying they want to stay in Salt Lake City.

The company listened and recently signed a contract to keep the massive show in the city through 2018.

“Salt Lake, and the State of Utah have proven to be wonderful hosts to the Outdoor Industry and to Outdoor Retailer over the years,” said Marisa Nicholson, vice president and Outdoor Retailer show director.

She added, “The community is welcoming, supportive and we feel at home during our two weeks in town. We are pleased to work with the Visit Salt Lake team, various elected officials, and the housing and business communities to continue to make the Outdoor Retailer Markets the most significant events for the industry.”

Outdoor Retailer surveyed more than 6,000 specialty retailer attendees and exhibitors. Over two-thirds said their preference was to keep the show in Salt Lake City. 

Exhibitors, too, said they preferred to stay in the city, citing favorable costs.

Outdoor Retailer’s leadership team has worked closely with local community representatives to creatively address accommodations and transportation to and from the Salt Palace Convention Center.

“We value our long-standing partnership with the Outdoor Retailer team and are pleased the show has chosen to remain in Salt Lake,” said Scott Beck, president and CEO, of Visit Salt Lake.

 

He added, “Visit Salt Lake will continue our work to guarantee that all attendees have a positive experience at the Outdoor Retailer Markets, including ensuring all can secure accommodations during their time in Salt Lake and access amenities like the light-rail transit system that provides transportation from the airport and throughout the city, much of it in the convention district’s ‘free fare zone.’”

 

The Outdoor Retailer Summer Market was recently held Aug. 5-8 and the Winter Market is on tap Jan. 7-10.

 

Both shows are on the TSNN Top 250 list of trade shows every year, with the larger summer show drawing more than 27,000 attendees to a 540,000-plus square foot showfloor.

MAGIC is First Show in Mandalay Bay’s 350,000 Square Foot Expansion

August 23, 2015
TSNN News



The first show to take advantage of all of the extra space at the Mandalay Bay Convention Center was one it long-time clients, UBM Advanstar’s MAGIC, which ran last week in Las Vegas.

The $70 million project added 350,000 square feet onto the center, allowing shows like MAGIC to not only expand, but also opening up more space for shows looking in the city.

“We have enjoyed working with the professionals at Mandalay Bay throughout the years and appreciate their willingness to help us create the most positive, productive experiences for our customers,” said Tony Calanca, executive vice president of Exhibitions for UBM Advanstar.

He added, “Mandalay Bay changed their construction plans to meet our growth needs, and we are proud to have MAGIC be the first show in the new expansion.” 

Based on customer demand, the resort built new exhibit space, a 20,000 sq. ft. foyer and underground parking in this first phase.

The second and final phase of the expansion will transition existing space into a 70,000 sq. ft. carpeted ballroom to accommodate new corporate partners and associations, as well as achieve greater utilization of the entire facility.

“The opening of our convention center expansion is another exciting milestone in the multi-year transformation of our resort,” said Chuck Bowling, president and COO of Mandalay Bay.

He added, “The response to booking the space has exceeded our expectations, and we believe this investment will increase visitation to Las Vegas, driving incremental business to MGM Resorts’ portfolio and the city overall.”

Construction began in October 2014 and upon completion of this project in January 2016, the Mandalay Bay Convention Center will boast more than 2 million total square feet and 900,000-plus sq. ft. of contiguous exhibit space.

This new space elevates its ranking in North America to No. 5 in both total square feet and exhibit space.   

Stephanie Glanzer, vice president of Sales at Mandalay Bay, said, “In addition to the convention center expansion, we recently announced and are undergoing our 3,000-room remodel.  These updates combined with numerous other new offerings and venues solidify Mandalay Bay as a top choice for corporate groups and trade shows of all sizes.”

He added, “One of our larger shows, MAGIC, is a valued loyal customer and we are pleased to welcome them as our first group into the new space.”
 
Adding onto what already is the largest convention center solar array in the world, the expanded Mandalay Bay Convention Center is incorporating an additional rooftop solar photovoltaic (PV) array spanning 8 acres.

Upon completion in Fall 2015, the added portion of the array will generate approximately 1.9 MW with an approximate annual production of 3.4M kilowatt hours.

Covering more than 28 acres, the combined array will generate enough electricity to power the equivalent of 1,300 homes.

Trade Show News Network Unveils TSNN Top 50 Canadian Trade Show List

August 20, 2015
TSNN News



Trade Show News Network (TSNN) has unveiled the TSNN Top 50 Canadian Trade Show list of rankings.

Culled from show management and data supplied to TSNN, the list represents the top 50 trade shows held last year ranked by net square footage in Canada. The full list can be found at: http://www.tsnn.com/toplists-cdn.

Snagging the No. 1 spot once again was Regina Exhibition Association’s Canada’s Farm Progress Show, with a whopping 1,232,670 net square foot showfloor at Evraz Place in Regina, Saskatchewan.

The show, held last year in June, also drew 852 exhibiting forms, 5,368 exhibiting personnel and 39,736 attendees, as saw increases across the board, compared with the year before.

“We have built a reputation at our show as ‘the only place to see it all’. Our attendance figures prove that we are succeeding in attracting high quality exhibitors and buyers,” said Shirley Janeczko, show manager.

Grabbing the N. 2 spot was dmg :: events (Canada)’s biennial Global Petroleum Show, held in June 2014 at the Stampede Park in Calgary.

The show drew 739,142 net sq. ft. with 2,126 exhbitors and 53,305 attendees.

“dmg::events is honoured to have one of our flagship properties, the Global Petroleum Show, rank as one of the top trade show events in Canada.” said Aaaron Wilson, the show’s senior marketing manager.

He added, “We are proud to be the meeting place for the oil and gas industry with this annual event.”

Toronto dominated as the city with the most shows on the 2014 TSNN Top 50 Canadian Trade Show, with 25.

Montreal had six and Edmonton and Vancouver had four.  

The busiest month on the calendar for the largest shows in Canada was January, with eight, followed by May, with six.

The slowest months of the year were February, June and October, with two shows each.

The full the 2014 TSNN Top 50 Canadian Trade Show list of rankings can be found at: http://www.tsnn.com/toplists-cdn.

For information on ordering the full list, please contact Sam Shuster – sshuster@tsnn.com.

FCC Fines Smart City $750,000 for Blocking Consumers’ Wi-Fi in Convention Centers

August 19, 2015
Rachel Wimberly

Rachel Wimberly is president and editor-in-chief of Trade Show News Network. Follow her on Twitter – TSNN_Rachel.



Cracking down ever further, the Federal Communications Commission recently fined Smart City $750,000 for blocking consumers’ Wi-Fi at various convention centers around the United States.

Last year, the FCC also fined Marriott International $600,000 for illegally blocking personal users’ Wi-Fi signals at its Gaylord Opryland Hotel and Convention Center property in Nashville.

Smart City, an Internet and telecommunications provider for conventions, meeting centers and hotels, had been blocking personal mobile “hotspots” that were being used by convention visitors and exhibitors who used their own data plans, rather than paying Smart City’s fees to use the company’s Wi-Fi service, according to FCC officials. 

“It is unacceptable for any company to charge consumers exorbitant fees to access the Internet while at the same time blocking them from using their own personal Wi-Fi hotspots to access the Internet,” said Travis LeBlanc, chief of the FCC’s Enforcement Bureau.

He added, “All companies who seek to use technologies that block FCC-approved Wi-Fi connections are on notice that such practices are patently unlawful.”

In providing service at convention centers, Smart City charged exhibitors and visitors a fee of $80 to access the company’s Wi-Fi services for a single day.

The FCC’s investigation revealed that, if exhibitors or visitors to the convention centers did not pay this $80 fee, Smart City would automatically block users from accessing the Internet when they instead attempted to use their personal cellular data plans to establish mobile Wi-Fi networks – or “hotspots” – to connect their Wi-Fi-enabled devices to the Internet.

As part of the settlement, Smart City will cease its Wi-Fi blocking activities and will pay a $750,000 civil penalty.

Mark Haley, president of Smart City, said in a statement that the company was not “gatekeepers to the Internet.”

He added, “As recommended by the Department of Commerce and Department of Defense, we have occasionally used technologies made available by major equipment manufacturers to prevent wireless devices from significantly interfering with and disrupting the operations of neighboring exhibitors on our convention floors. This activity resulted in significantly less than one percent (1 percent) of all devices being deauthenticated and these same technologies are widely used by major convention centers across the globe, as well as many federal agencies.”

Haley said that Smart City had acted on good faith and did not have prior notice that the FCC considered the “use of this standardized, ‘available-out-of-the-box’ technology to be a violation of its rules.”

He added that when contacted by the FCC in October 2014 the use of the technology was halted.

Citing what would need to be a “vigorous defense” that likely would be costly, Haley said instead, they have “chosen to work cooperatively with the FCC, and we are pleased to have resolved this matter.”

The settlement with Smart City came about after the FCC received an informal complaint in June 2014 that consumers could not connect to the Internet at several venues where Smart City provided Wi-Fi service.

The Enforcement Bureau’s investigation revealed that Smart City automatically blocked consumers from using their own “rogue” Wi-Fi networks at several convention centers the company serves, including the convention centers in Cincinnati, Ohio; Columbus, Ohio; Indianapolis, Indiana; Orlando; and Phoenix.

No evidence exists that the Wi-Fi blocking occurred in response to a specific security threat to Smart City’s network or the users of its network, according to the FCC.

Lawson Hockman Selected as 2015 IAEE Legend of the Industry; Krakoff Leadership Institute Wraps Up in Palm Beach

August 18, 2015
TSNN News



The International Association of Exhibitions and Events completed its Krakoff Leadership Institute and Krakoff Advanced Leadership Institute, held Aug. 15-18, at the Breakers Resort in Palm Beach, Fla.

Each two-day program provided a highly interactive curriculum that develops participants’ leadership skills through group participation. 

In addition, IAEE selected a “Legend of the Industry” whose contributions, innovation and leadership have been truly unique and remarkable.

An informal setting then allowed each participant face-to-face interaction with this industry leader.

This year’s “Legend” is Lawson Hockman, CEM, vice president industry relations, IMN Solutions.

After 45 years in the exhibitions and events industry, Hockman’s experience spans the non- and for-profit arenas in all areas of management and development with a strong emphasis on association operations and financial management, convention/trade show management, membership development, marketing, sales and publications management.

“Lawson is a greatly accomplished member of the industry and indelible source of knowledge,” said 2015 IAEE Chairperson Megan Tanel, CEM. “The wisdom he imparted regarding creating a network with your peers and building relationships with your suppliers will serve as a valuable asset to this year’s institute graduates as they continue to hone their leadership skills.”  

In his role at IMN Solutions, Hockman consults with clients on association management, trade show and meeting management, sales and marketing, vendor selection and vendor contract negotiation, and advance and on-site management.

Prior to joining IMN Solutions in 2000, he was COO for the Anxiety Disorders Association of America (ADAA), where he managed the day-to-day operations.

Prior to ADAA, Hockman was COO for the Environmental Industry Associations (EIA), where he was responsible for overall operations including financial management and oversight, personnel administration, meetings, exhibitions, educational programs, membership, marketing and publications.

Prior to joining EIA in 1989, he was with the National Electrical Association (NECA) for more than 19 years, holding positions as membership director, convention/exposition director and assistant director for Labor Relations.

Hockman is an Air Force veteran and a graduate of Shepherd University.

Graduates of the 2015 Krakoff Leadership Institute will be recognized at ]]>Expo! Expo! IAEE’s Annual Meeting & Exhibition]]> to be held Dec. 1-3 in Baltimore, Md. 

Latin American Exhibition Industry to Gather in Mexico

August 18, 2015
TSNN News



Exhibition industry leaders from across Latin America are heading to Mexico at the end of August for two major industry events: Reed Exhibitions Mexico’s ICOMEX, and the AMPROFEC annual congress.

ICOMEX, a part of Reed’s global IBTM business event series, takes place Aug. 24-26 at Centro Banamex, Mexico City. It will be followed by the 18th edition of the Mexican Association of Professionals of Fairs, Expositions and Conventions’ (AMPROFEC) annual congress in San Luis Potosi Aug. 26-29.    

The Latin American Chapter of global exhibitions association UFI will meet during the AMPROFEC congress on Aug. 28.

UFI will be represented by its president, Andrés López-Valderrama (Corferías, Bogotá); the three leaders of the Latin American Chapter, Juan Pablo Maglier (La Rural, Buenos Aires), José Navarro (EJ Krause de México) and Ligia Amorim (NurnbergMesse Brasil); as well as Nick Dugdale-Moore from UFI’s Paris headquarters. 

“Mexico, due to its strategic location, infrastructure and unique features, has been perceived in recent years as one of the most attractive markets in Latin America for the development of professional fairs,” said General Manager of EJ Krause de México José Navarro Meneses.

He added, “For this reason, the meeting of the Latin American chapter of UFI during the AMPROFEC Congress, which seeks to establish contact with the community of organizers of our country in order to enhance areas of cooperation and professional interaction, is of special importance.”

The general assembly of Latin American exhibition association AFIDA, also takes place during the Congress Aug. 27.

Mexico is the second largest economy in South America after Brazil and the 15th largest in the world. Its population of around 120 million has the highest per capita GDP in Latin America.

It also is a world leader in many sectors. The Mexican electronics industry is the sixth largest in the world after China, the United States, Japan, South Korea and Taiwan. 

Only last month Fira Barcelona announced a new partnership of its leading food show Alimentaria with ANTAD, the largest point-of-sale network in Mexico.

Together, they will launch ExpoANTAD & Alimentaria Mexico in March 2016. With most large international players already established in the country, and the Mexican industry looking to internationalise, UFI anticipates a great deal more international activity in the coming years.

“We are looking forward to our trip to Mexico, it is a great opportunity to strengthen our relationship with AMPROFEC and the leading industry players,”  Dugdale-Moore said .

He added,  “I am so grateful to the leadership of the Latin American Chapter for their enthusiastic support. Their presence in San Luis demonstrates how important Mexico is to UFI’s plans, and our commitment to helping both the Mexican industry and its players grow in partnership with us.”