Tips When Attending Trade Shows

Trade shows can be an excellent opportunity for you and your business, whether you are an entrepreneur or you’re representing the company you work for. Thousands of people set up trade show booths and trade show displays across the country at a huge variety of industry events. However, many people don’t know how to take advantage of the opportunities a trade show offers. Some plan on simply attending, setting up their trade show booth, and then staying there all day hoping to attract new business.

Manning a trade show display is only part of the reason you should be attending a trade show. The other vendors at a trade show can provide you with a wealth of new information and contacts in your industry; all accessible in the same room on the same day—this is the unparalleled attraction of a trade show for your business.

If you plan to attend a trade show, make sure you are not the only person there representing your company, even if you are a small business owner with few employees or a sole proprietorship. You will need at least one person to staff your trade show booth, and another to walk the floor taking in the other trade show displays.

If necessary, get your spouse or a good friend to come with you and give them a crash course on how to handle your trade show booth while you check out the other vendors – and only do so when it is slow so you don’t miss important business opportunities. When you make reservations for the hotel you will stay at during the show, try to find a room as close as possible to the actual location—preferably within walking distance. That way, you won’t have to bring anything with you to the venue other than the materials for your trade show display.

Before you attend a trade show, go over the list of vendors who plan to put up trade show booths. Make lists of the vendors you must see, the vendors you would like to see, and those you can live without seeing. You may even be able to schedule appointments with your top priority vendors.

Research the companies and determine ahead of time what you would like to find out from each trade show display and what your goals are regarding each vendor: are they competition, or a potential contact? If they are a potential contact, how would they specifically benefit your company? Have questions ready to ask vendors to save yourself time walking the floor.

Another good time saving strategy is to obtain a map and a directory of the trade show when you arrive on location, before the show begins. Use the map to plan your route, and check your prioritized list of vendors against the directory to find out whether any vendors have been added or dropped out.

During the trade show, be active in your quest for information. Don’t feel bad about passing by trade show booths that don’t interest you. Like you, they are attending the trade show to generate new business, and they don’t want to waste time talking to someone who isn’t a potential customer.

Visit your targeted trade show displays, engage in a dialogue with the vendors, and ask questions. If the trade show booth offers handouts, samples or other materials, take only those you actually want to find out more about. It can be difficult to tote a loose stack of glossy brochures, catalogs, and bulky product samples around a busy trade show floor.

If possible, arm yourself with an empty briefcase or duffel bag to stow materials. Use your time wisely to gather intelligence on your competition and make new industry contacts that will benefit your company.

When the trade show ends, especially if it is a multiple-day event, take the time to make notes and organize the materials you gathered before you leave the event. If you need to mail reports, brochures or other materials to your colleagues, prepare the mailings right away while “who gets what” is still fresh in your mind.

Make sure to store your trade show display safely so nothing is damaged and you can find everything you need the following day. When you return from the trade show, remember to follow up with the contacts you have made—and start preparing for next year’s trade show!

Introduction to Trade Show Exhibits

When you are planning for your next trade show exhibit you should look back to when you were only browsing the many different booths, exhibits, and displays. Remember what type of exhibits got your attention. Your presentation should also draw the crowd.

Before you just rush out and purchase displays for your trade show exhibition you must take into consideration many different aspects of how you desire your presentation to look and feel. You know you want it to speak to the potential customers that are passing by and hopefully bring them over so you can speak with them. Your exhibit must get their attention so will they walk over, and then you can get their undivided attention.

You must first decide which type of exhibit will be the best to present your products, services and your company image. You should also consider your budget. No matter what your budget you can find the perfect trade show exhibits that will convey your message with the image that you want others to see.

The size of your trade show exhibit can either make or break you. If you have one to large, the exhibit will be overwhelming and if you choose one to small it will look overcrowded and cluttered. The most common sizes for trade show exhibits are 10 feet by 10 feet, 20 feet by 20 feet, and 10 feet by 20 feet. Within this size limitation, you must also choose from pop-up designs, panels or complete Truss trade show display booths.

In the 10 feet by 10 feet size, you can find some great displays in various styles and designs. With the Clever 10 foot panel, you can choose from Backlit Header, lights, the color that you prefer for the lower panel and a different one for the upper panel. The benefits of using these panels are that they are sturdy and durable but very lightweight and easy to transport. The average weight of these panels is around 130 pounds.  The Genius I 10 foot panel you can also choose whether you want lights, the counter base color, Counter Laminate Color, the color of the lower panel and the upper panel. The features of this type of panel is that it is a folding panel display system, has 6 upper hinged panels, 6 lower hinged panels, 1 backlit header and lights, 1 alcove counter top and 1 alcove counter base. This wonderful panel is very impressive for all types of displays and normally weighs around 200 pounds.

If you prefer a larger size like the 20 feet by 20 feet, you should like at the features that are included with pop-up displays and Truss display booths. The best pop-up display of this size is the Trilogy 20′ x 20′ Island Pop up Trade Show Display. The features of this unique display are that it is in actuality three trade show booths in one. It has the 10-foot wide back-to-back exhibiting area that creates a triangular or star shape. If gives you the ability to present your products or different aspects of your company all the way around the display. You will also be able to choose the color and fabric that you desire along with a case to counter conversion kit and the colors and fabrics of this kit, lights, shelf package, Backlit Header Package and Reconfiguration Panels. 20 feet by 20 feet Truss booths come in a few unique styles such as the Cassiopeia, which features a steel construction; high shine silver color, 4 tabletops, and the ability to assemble with just four screwdrivers that are included. The Centaurus features the same quality steel construction, the high shine silver color, 24 silver spotlights, and the ability to add tabletops in either light wood or silver in color. The Neptune is sure to grab attention with features like a modular system that is quick and easy to assemble. The Jupiter is another modern and innovative display which gives you great features such as high shine silver color, quality steel construction, 6 tabletops in either light wood or silver, 8 silver spot lights, and easy to assemble with screw drivers that are included. The Vega is similar to other Truss booths but is an eye catching and appealing booth with options for tabletops, colors, and design.

The 10 feet by 20 feet size of displays gives you styles and designs to choose from such as pop-display’s, panels, and Truss booths. All of these also have many unique styles and designs that are sure to aid you in presenting your products, your company, or your services in a manner that is not only unique, stylish and original, but with prices within your budget.

Tips When Displaying at Trade Shows

Almost all products being sold in the market today have already been sold before by their competitors but what makes other products a hit despite their being new in the market? Most entrepreneurs say it is a matter of marketing your products to your target market.

Marketing can be done in various ways depending on the expertise of the marketer. However, one common way to market a new product is through participation in trade shows. Trade shows are held at any time of the year and they do attract buyers and prospective customers.

There are general trade shows but you can choose from niche trade shows depending on your area of business. Companies join trade shows not so much for actual selling but most importantly for showing off their products and for the possibility of getting bulk orders during the trade show.

A company or a sole proprietor planning to join a trade show should take note of the following:

1. Able personnel to man the trade show booth. A trade show is not just an ordinary selling venue but it is a venue where prospective clients abound so make sure that you send your best personnel to man the booth. Some companies take trade shows for granted and allow inept personnel to watch the booth. The people who are put in charge of your trade show booth can make or break your product. A good staff with public relations skill can attract more clients to your products. It is also important to instruct your booth personnel to dress properly depending on the venue of the trade show. Business attire will always be safe.

2. Invite visitors to your booth. The booth personnel must be trained and instructed to invite visitors to the booth. Most visitors walk away from trade show booth when they see the staff busy with their own thing. Tell your staff the main reason why they were assigned to the trade show and that is to get as many visitors to see your products. Booth personnel should be able to answer questions from the visitors because the visitors may already be potential customers. A booth demo will catch the attention of visitors especially if the demo is useful to them.

3. Prepare your brochures, leaflets and business cards and make sure you do not run out of them.  Always expect plenty of people to visit trade shows so never be caught without your marketing tools. Imagine if a potential client asks for your brochure or your card and then you cannot give him anything just because you did not prepare for an influx of people. It is better to have plenty of left over marketing materials after the show rather than miss the opportunity of showing off what you have to offer.

4. Keep a visitors’ book. Most companies who join trade shows require visitors who get their free marketing materials to sign up in a guestbook. However, only a few of these companies will communicate with the people who signed in their guestbook. Be creative and use the guestbook as a sourcebook for potential clients. The people who visited your booth and who got your materials are definitely interested in your products or else they will not even glance at your booth. Why not take advantage of their contact information?  Mail them a thank you letter along with more information about the product and where they can buy the products.

5. Promote your products but do not be too pushy. Visitors are often turned off by very eager booth personnel who call out to the visitors using their loudest voice. No one would want to visit your booth if your personnel are boisterous. Allow the visitors to go inside your booth and look at the items you have on display but always keep a welcoming smile. Entertain their questions and try to respond to them accordingly. Never shout your words of welcome to the visitors since they might feel defensive all of a sudden and decide against looking at your products.

Anatomy Of A Successful Trade Show Exhibit

A trade show, also known as a merchandise show or market week, is an exhibition or a business gathering organized by companies that showcase and demonstrate their new products and services and also their latest offerings. Trade shows also provide opportunities for companies to meet their customers, to learn new trends and to identify new prospects.

Trade shows are not open to the public and can only be attended by company representatives, members of the trade and members of the press. One advantage of holding a trade show is that it shortens the time it takes for companies to look for prospective customers. But the major disadvantage is that customers and prospects pay little attention to the many exhibitors and their products due to the many distractions and the busy atmosphere inherent in trade shows.

Exhibitors can make effective use of trade show displays in trade shows to direct visitors to their main display area. Trade show displays are used to give visitors a better understanding or appreciation of the products or services being marketed. Although exhibitors are only supposed to put their trade show displays within the confines of their designated trade show exhibit area, exhibitors also display items in strategic areas of the fair grounds. Trade show displays often used include banner stands, counters and cabinets, panel display etc. that clearly display the company logo, basic company information and company slogan.

The trade show booth is an important component of the trade show display as it aims to enhance the brand and marketing experience for the visitor. It facilitates valuable direct face-to-face contact between the companies and their prospective customers. The whole booth set-up includes counters kiosks, lighting, flooring, literature racks, banner stands and high impact graphics, with the booth design, the staffing and the handouts the main factors to a successful trade show booth.

Many companies prefer to rent pre-owned trade show exhibits and displays rather than to buy or to create them from scratch to save on the trade show booth construction costs and also on the expense of warehousing the displays after the trade show is over.

Trade shows demand a lot of work and effort, and exhibitors have to plan well in advance so as to make the trade show a success. It is because any successful trade show offers exhibitors with a very valuable opportunity to build relationships face-to-face with their clients and to close lucrative business deals.

Phoenix Convention Center Hits Its Stride

June 30, 2015
Lisa Apolinski

Lisa Apolinski is a professional speaker, blogger, and digital strategist. With her company,]]>]]>, she works with event managers to get their message to attendees, particularly through digital channels, on and off the show floor.

Nearly six years have passed since the $600 million expansion project was completed on the Phoenix Convention Center, providing attendees with nearly 900,000 square feet of event space.

Just steps away from downtown Phoenix, the convention center sits on a 26-acre campus and is linked to downtown and several hotels via the new light rail system.

The expansion provided several elements that positioned the convention center for the future. There is more than 300,000 sq. ft. of continuous exhibition hall space that connects the North and West Buildings, including 190,000 sq. ft. of virtually column-free exhibition space in North Building.

In addition, there is more than 150,000 sq. ft. of break out space and $3.2 million in art around the convention center.

“Since the Phoenix Convention Center’s expansion, we have welcomed more than 1 million delegates to Phoenix,” said Phoenix Convention Center Director John Chan.  “Our expansion, which nearly tripled the size of our facility, enables us to attract larger high profile conventions and events such as the National Rifle Association (NRA), U.S. Greenbuild International Conference and MLB All Star Fanfest.”

Besides the space, the convention center planned for future growth with state-of-the-art technology. A fiber network runs through all areas of the convention center, including exhibit halls and meeting rooms.

Complimentary wireless access is available in the convention center and public hot spots. Electronic signs can be found throughout the convention center, allowing for easy modifications to signage in response to new event information.

Touch-control screens in each meeting room provide exhibitor control of lighting, audio and background music as well as an automated “help function” that allows guests to contact the operations center if issues arise.

This expansion, completed in 2009, has moved the convention center not only to the top 20 largest convention centers in the U.S., but also has moved the city of Phoenix to new levels for events and venue hosting. 

Last year, the Super Bowl was held in Phoenix, and the Super Bowl Media Center was housed in the convention center. 

A football field was erected in the convention center as well, to provide a unique experience for football fans of all ages.  And with other events scheduled, including the Phoenix ComiCon, the future is  bright for the rising Phoenix Convention Center.

“In 2015, we hosted the Super Bowl NFL Experience and look forward to hosting the fan events for the 2016 College Football Playoffs and 2017 NCAA Final Four,” Chan said. “Though bookings and attendance were impacted during the recession, we are now seeing an increase in business back to pre-recession levels for this year and in the near future.”

Anime Expo Signs on for Five Years at Los Angeles Convention Center

June 29, 2015

Launched in 1992, Anime Expo, which promotes Japanese Pop Culture and the arts related to Japanese Animation, recently signed on to be held at the Los Angeles Convention Center through 2019.

The show, on tap July 2-5 and owned by the Society for the Promotion of Japanese Animation, the show is billed as the largest anime convention in North America, with 100,000 attendees expected at this year’s event.

In 2014, the show attracted 80,000 attendees, and in 2013, the show drew 61,000 attendees.

 “2015 marks Anime Expo’s 24th year and we are excited for another successful event in Los Angeles; the show has consistently grown in all aspects over the years and we’ve found a very welcoming and supportive home in Los Angeles,” said Marc Perez, CEO of The Society for SPJA.

With all of the attendees, Anime Expo has a significant economic impact on the city of Los Angeles.

“Los Angeles is excited to welcome Anime Expo back to the L.A. Convention Center for the next five years,” Mayor Eric Garcetti said. 

He added, “L.A. is the creative capital of the world and a perfect home for North America’s largest anime and manga convention.  We value our partnership with The Society for the Promotion of Japanese Animation and the Anime Expo (SPJA), which generates $55 million for our local economy every year.” 

According to the Los Angeles Tourism and Convention Board, downtown Los Angeles has experienced exponential growth, especially with new hotels

“Los Angeles is booming right now, especially the Downtown L.A. area. In recent years, heavy investment in the area has led to an upswing of businesses and developments, as well as to the consistent addition of hotels surrounding the Convention Center,” said Ernest Wooden Jr., president and CEO of LATCB.

AEG Facilities oversees the LACC and the entire facility will be utilized for Anime Expo.

“We’re very pleased that Anime Expo has selected the LACC for its upcoming events, including next year’s milestone 25th anniversary,  which is a great achievement for our Center and for the City alike,” said Brad Gessner, AEG Facilities senior vice president and general manager for LACC. 

People News: Informa’s Rick McConnell Expands Role, Several New Hires Made Across Industry

June 26, 2015

The trade show industry continues to be busy, with several promotions and new hires within supplier and show management companies.

Rick McConnell, who already was president of Informa Exhibitions U.S. Construction & Real Estate, has expanded his role to include being named president of Informa Canada as well.

“McConnell’s tradeshow career, expertise in growing businesses and strong leadership skills made him the natural choice for this dual role in managing and growing these North American teams,” said Will Morris, CEO of Informa Exhibitions.

He added, “With his outstanding track record, we believe he is the right person for the job to implement synergies and growth strategies more effectively.”

McConnell began his career at Hanley Wood in 2001 as show director. Prior to Hanley Wood, McConnell held senior management positions with Miller Freeman/VNU, MAGIC International, and the Dallas Market Center.  

“This is an exciting time at Informa with many growth opportunities,” McConnell said. “I look forward to leading this dynamic business and our incredibly talented teams as we continue to move forward as a leading exhibitions company in North America and abroad.”

Vin Saia and Terry Campanaro were promoted at Global Experience Specialists to further grow its Corporate Accounts business. GES’ Corporate Accounts group manages exhibit programs for many leading brands including Bristol-Myers Squibb, General Dynamics, Pfizer and Philips.

Vin Saia was promoted to executive vice president of corporate accounts. In his new role, Saia is responsible for leading the sales, creative and operations functions of the group.

GES also promoted Terry Campanaro to senior vice president of client relations – corporate accounts. In her new role, she is responsible for leading the sales efforts of the Corporate Accounts group, overseeing and developing the strategic global program management capabilities and new business development activities.

Tradeshow Logic named Butch Bartlett as its chief creative officer. In this role, Bartlett will create company growth strategies and oversee the Tradeshow Logic brand and marketing.

Bartlett has been with Tradeshow Logic since 2009, applying his more than 35 years of experience in the trade show and event industry to propel Tradeshow Logic’s growth. His former title, chief strategy officer, was re-assigned to industry veteran Chris Price, who joined the company in April and is responsible for developing strategies that enable Tradeshow Logic customers to elevate their events.

BlueHive Strategic Environments hired Amadeus Finlay as director, Media and Public Relations. Amadeus brings a decade of international experience to the table, having worked in Edinburgh, Scotland and London, England, as well as throughout Europe as a business journalist. Finlay has a strong background in editorial, digital marketing and communications, and will head-up BlueHive’s newly-formed Media Management department and social media agency.

AEG Facilities’ Los Angeles Convention Center hired culinary extraordinaire, Jeff Leidy, to head the Center’s food & beverage (F&B) department as Director of Operations for Taste of L.A. by Levy Restaurants

Meet Minneapolis, Convention and Visitors Association, has hired Natalie Ortiz to join its destination sales team as East Coast national account executive. Ortiz brings more than 18 years of experience in the hospitality industry to the job, serving most recently as the Eastern Regional senior sales manager with the San Mateo County/Silicon Valley Convention and Visitors Bureau.

SmartSource Computer & Audio Visual Rentals appointed Lauri A. Christiansen, MBA, PMP as director of marketing. Christiansen brings 15-plus years of B2B marketing and sales experience, both for major corporations and as an entrepreneur. 

Anaheim/Orange County CVB Changes Name to Visit Anaheim

June 25, 2015

Following the trend of dropping the lengthier monikers, the Anaheim/Orange County Visitor & Convention Bureau now is called Visit Anaheim.

After more than 20 years as AOCVCB, the bureau streamlined its name and introduced a new brand.

“A year’s worth of brand exploration, consumer, meetings and travel trade research told us clearly that we needed a name and brand that is reflective of our organization’s mission,” said Jay Burress, president & CEO, Visit Anaheim.

He added, “Visit Anaheim is a name that travel enthusiasts and conventioneers can easily find and understand. It evokes a sense of discovery and clearly communicates that we have an incredible, awe-inspiring destination that people should come see for themselves.”

The second largest city in Orange County, Anaheim not only has one of the largest convention centers in the United States, but also it has plenty of hotels and attractions like Disneyland.

“Our new look is bold, timeless and delights in the uniqueness of Anaheim,” Burgess said. “ It also perfectly encapsulates the next stage we are entering into as an organization. We are here to help inspire the imagination of every visitor that comes to our destination – whether they’re a sports fan, adrenaline junkie, beach lover, theme park enthusiast or foodie – and change the way they see the world.”

To land on its new name and brand essence, Visit Anaheim conducted multiple focus groups and key stakeholder interviews in and around Anaheim, Orange County, Los Angeles, Phoenix and San Jose to better understand how travelers perceived the destination, which includes Anaheim, Garden Grove and the greater Orange County.

The findings were clear that the DMO’s broad consumer and business travel audiences were not aware of what the destination offers and what it represents.

As a result, rebranding to Visit Anaheim was an important first step in better communicating  what the destination had to offer, while remaining committed to serving its Southern California partners and promoting tourism for the greater county as it has since its founding in 1961.

Designed by Kansas City-based MMGY Global, a travel marketing agency, the Visit Anaheim logo has multiple design elements that speak directly to Anaheim and Orange County’s past, present and future – the big “A” is reminiscent of a number of big A logos around the destination; the looped “h” is similar to an Anaheim logo created by a former Disney creative; the dot over the “i” is Disney’s dot; and the palm tree icon speaks to the City of Anaheim’s robust revitalization. The logo’s colors, blue and marigold, are warm and inviting, a tribute to Southern California’s endless ocean views, clear blue skies and warm sunny days.

“Through our extensive consumer research for Anaheim, it became clear that The Power of Awe would be a credible, relevant and unique brand essence for the destination,” said Chris Davidson, evp/global strategy for the destination’s branding agency, MMGY Global.

He added, “Anaheim’s personality is truly distinct from other destinations in Southern California, and we set out to capture the emotional core of what makes this place so special. In so doing, the destination now has an effective filter to guide local leaders in evaluating everything from advertising campaigns to the language it uses in its press materials to how it attracts meetings and conventioneers to the area.”

As part of the launch celebrations, the DMO will be giving away amazing prizes via Instagram to people eager to Visit Anaheim (#VisitAnaheim).

To view sweepstakes rules, go to ]]>]]>. To view more of what the area has to offer, Visit Anaheim’s newest destination video was released today: ]]>]]>

Tropical Storm Bill Could Not Dampen HITEC Engagement

June 25, 2015
Lisa Apolinski

Lisa Apolinski is a professional speaker, blogger, and digital strategist. With her company,]]>]]>, she works with event managers to get their message to attendees, particularly through digital channels, on and off the show floor.

Even though Tropical Storm Bill was making land and approaching Austin, Texas, HITEC 2015 packed just as strong of a punch.  The show June 15-18 at the Austin Convention Center and topped last year’s numbers, with more than 6,000 attendees, a sold out exhibit floor of 86,000 square feet and 823 exhibitors.

“We have seen standing room only in several boot camps, we sold out for exhibitors, and we see how important technology has become in the hospitality sector,” said Steven Stout, director of meetings and special events, HFTP.

He added, “There is a whole new world to keep up with, and IT now has to be part of the innovation of a business, from building a business plan to pitching a new technology to the board. At HITEC, we are looking to help IT professionals move into this more complex role.”

Along with this new industry trend, educational topics discussed included cyber-crime and the new EMV rules, Wi-Fi bandwidth and support and the introduction of social media data aggregation and proximity marketing.

Exhibitor Tom Galido, chief strategy advisor, Kaptivating, said, “With so much unstructured data, including that on social media platforms, the hospitality industry has to become much more savvy with using data to drive marketing, messaging, and ultimately revenue. HITEC was a clear choice for us as first time exhibitors, to have that conversation on the show floor, show the technology, and help properties understand how they can tap into that data.”

The notion of a new type of IT manager was echoed with many attendees, including David Fincannon, IT Professional with Redwood Systems Group.

“There is a definite shift in how IT not only functions, but works with other departments,” he added. “The technology trends discussed in the show are very important, of course. However, IT is transitioning to be more of an advisor and part of the conversation on strategy earlier in the decision making cycle.”

The soft side of data also was explored and discussed, including how to engage millennials. Exhibitor Mark Heymann, CEO of UniFocus, said, “When it comes to labor management, just focusing on the numbers no longer works in the industry. How engaged are your staff with the guest? How much did the staff go ‘above and beyond’ in a particular experience? That information is just as vital to the hotel manager as having the right number of staff on hand.”

Within the educational sessions, there was a shift in focus to the attendee’s comfort level. “We looked at learning theories for the adult learners as we developed our sessions, including seating and lighting, to encourage conversation and engagement,” Stout said. “We wanted to be sure HITEC provided the best possible experience for attendees, whether on the show floor, in a session, or even with things to do in and around Austin.”

Attendee Michael Brown, senior technical project manager of South by Southwest, agreed. “The show has done a tremendous job in the overall experience,” he added. “A conference is no longer just about getting information. It needs to have an impact on the attendee.”

HITEC 2016 will take place in New Orleans June 20-23. HITEC Europe and HITEC Asia also were recently announced, slated for 2017.

Reed Exhibitions’ Chairman Mike Rusbridge Retiring at End of 2015

June 22, 2015

After 27 years with Reed Exhibitions, Chairman Mike Rusbridge will retire at the end of 2015. Chet Bruchett was promoted to CEO of the company earlier in the year. 

“Mike’s achievement at Reed Exhibitions has been outstanding,” said Erik Engstrom, RELX Group CEO. “Over the two decades he has led the company and built the world’s largest exhibitions business, delivering consistent growth over 20 years. I wish him well for the future.”

Rusbridge joined Reed Exhibitions as its CEO Europe in 1988, becoming president of Europe and Asia in 1994 and appointed Chairman & CEO in 1996.

During Rusbridge’ s time as CEO and chairman, Reed Exhibitions has grown from a $400m to $1.5bn company and currently organizes 500 events in 43 countries, across 43 industry sectors with more than 7 million participants.  

At Reed, Rusbridge has spearheaded 150-plus acquisitions, including the 1990 acquisition of MIDEM in France, the biggest acquisition in the industry at that date and the acquisition of Miller Freeman in 2000, positioning  Reed Exhibitions as the world’s leading exhibition organiser.  

He also led the company into glowbal growth, with acquisitions and launches stretching worldwide. 

During Rusbridge’s tenure, the digital age has had a profound impact on business and customer needs within the industry. 

Reed now offers multi-channel opportunities and has moved, through the advanced use of data and digital capabilities, from being a service provider to pro-actively matching buyer and seller together and developing, through its quality brands, strong industry communities.   

“I find the events industry as exciting and stimulating today as I first found it 36 years ago! Reed Exhibitions’ achievements have been driven by a great management team and a very talented group of people,” Rusbridge said. 

He added, “I am very proud of what we have created and leave the Company in the extremely capable hands of the CEO, Chet Burchett, who has worked for RX for the past 11 years in the Americas.  There is strong continuity of management and we are now realising significant advantage from behaving as one company worldwide. RX has a very exciting future as we develop a digitally enabled data driven business, creating powerful business relationships for our customers.”

Rusbridge will continue as chairman until December 2015.

Asia in the Spotlight at Vinexpo 2015 in France

June 21, 2015

Asia was one of the major highlights of the 18th edition of ]]>Vinexpo 2015]]> in Bordeaux, and plans are well underway for the upcoming editions of the exhibition: Vinexpo Hong-Kong (May 24-26, 2016) and Vinexpo Tokyo (Nov. 15-16, 2016).

The Vinexpo brand has had a presence in Asia since 1998, and continues to grow and support the business goals of wine and spirits professionals in that part of the world. 

Considered Asia’s business center, Hong Kong is a promising market for the wine and spirits industry. The 2016 Vinexpo Hong Kong will be a major international event, held at the Hong Kong Convention and Exhibition Center, according to show organizers. 

It will include a program featuring conferences and tastings hosted in collaboration with Wine Spectator

“Hong Kong remains the gateway to the Chinese market and holds a prominent position as one of Asia’s leading business hubs for the wine and spirits trade. The market is more sophisticated than ever, a trend that can be seen in both the business transactions that take place as well as in the general atmosphere of the show,” said Guillaume Deglise, CEO of Vinexpo.

In 2014, Vinexpo Hong Kong welcomed over 1,300 exhibitors of 34 nationalities, who presented a record-breaking number of wine and spirits to 17,000 visitors over the course of three days. 

Tailored to the expectations of the Japanese, Vinexpo Tokyo will be held at the Prince Park Tower Hotel. For its second edition, the exhibition will again offer the opportunity to connect with key industry players, and tastings and conferences have been scheduled.

“Japan is a market like no other,” said Vinexpo Chairman Xavier de Eizaguirre. “By making Vinexpo Tokyo a recurring event, Vinexpo provides exhibitors the opportunity to better approach this sophisticated market as well as identify its trends.” 

During its debut year in Nov. 2014, Vinexpo Tokyo attracted 3,200 Japanese professionals and over 500 wine and spirits brands, some of which were entering the Japanese market for the first time.

There also was a strong presence of key importers (28 percent of visitors), wholesalers (13 percent), on-trade buyers (19 percent) and retailers (11 percent).

Professionals from Taiwan, China, India, and Singapore attended Vinexpo Tokyo (formerly known as Vinexpo Nippon), but the majority (85 percent) of visitors were Japanese. 

 Over the past few years, Asia has stood out as one of the driving forces behind the growth of global wine and spirits consumption.

This trend can be strongly observed within the aisles of Vinexpo 2015, which concluded recently in Bordeaux, France.  Throughout the five days of the exhibition, several conferences and tastings were dedicated to the Asian market while also featuring its products.

Chinese actress Carina Lau, who became famous in the 1980s for playing girl-next-door characters in film, is now presenting her new wine brand.  She has collaborated with the Bordeaux trader, Maison Ginestet.  

The French wine magazine Revue du Vin de France organized a tasting of nine Chinese wines that attracted  visitors, including  Best Sommelier of the World 2007, Andreas Larsson. And the Japanese highlighted the premium quality of their products by organizing a tasting of six grand sakes with Miyasaka Brewing Co.

Vietnam International Baby & Kids Fair Draws Record Attendance, Exhibitors

June 21, 2015

Coex’s 2nd Vietnam International Baby & Kids fair, held June 11-14 at the Tan Binh Exhibition & Convention Center (TBECC) in Ho Chi Minh City, Vietnam, drew a record crowd and exhibitors.

There were 14,900 registered attendees at the show, making it the event with the biggest number of visitors at TBECC. If including the  accompanying family members, the total attendance is to reach 34,000.

Vietnam International Baby & Kids fair first launched in Vietnam market November 2014 by South Korea’s biggest trade show organizer, Coex, together with its South Korean partner SEGE fairs.

With Vietnamese’ growing concern for child care and education, the first edition of the event was participated by 95 companies and 7,303 visitors & buyers.

Encouraged by the success of its first event, Coex has decided to host the 2nd edition of the show during summer of 2015 with new local partners such as Me&Con and Webtretho, premier media for women and baby products in Vietnam.

In consideration of Vietnamese lifestyle, Coex opened the exhibition till 9 p.m. during show days, providing working moms opportunity to get the latest products and service information on the baby and kids industry after work.

By organizing 18 seminars and 23 entertainment programs as concurrent events, the showfloor had plenty to offer, according to show organizers.    

With strong industry support for the show, Coex is set to host the 3rd Vietnam International Baby & Kids fair Nov. 507,  moving back to SECC as its venue.

It will be a collocated event with the 7th Vietnam International Retail & Franchise show, one of the biggest B2B events at the venue, which Coex has run since 2009.   

Pharma Expo Will Feature 160 Companies in Las Vegas

June 21, 2015

When PACK EXPO Las Vegas kicks Sept. 28-30 at the Las Vegas Convention Center, it will be collocated with Pharma Expo – which will have the latest manufacturing advances for the pharmaceutical, biopharmaceutical, nutraceutical and medical device industries.

Pharma EXPO is produced in partnership by PACK EXPO owner and organizer PMMI, The Association for Packaging and Processing Technologies, and the International Society for Pharmaceutical Engineering (ISPE).

Together, the two shows will provide access to 2,000 processing and packaging solutions providers and 30,000 attendees.

“Co-locating these two shows offers a powerful opportunity to share ideas across industries,” said Charles D. Yuska, president and CEO of PMMI, owner and producer of the PACK EXPO portfolio of trade shows.

He added, “We’re delivering the best of both worlds to attendees who need solutions now and in the future.”

Pharma EXPO will feature more than 160 solutions providers addressing the entire pharmaceutical supply chain.

On site, attendees can expect to see many innovations, according to show management, such as the XR75 Transdermal Patch Inspection technology by Anritsu. 

This new X-Ray technology is used to inspect patches and is specifically designed for low-density, thin products with full inspection of both product and seal area.

In addition to the variety of new technologies that will be on display, Pharma EXPO will provide educational opportunities to help industry professionals stay ahead of game-changing market trends and regulations.

The Innovation Stage at Pharma EXPO will offer free half-hour educational sessions from industry experts, highlighting new technologies and ideas for pharmaceutical and medical device manufacturing.

The show will also feature ISPE’s conference program, with tracks concentrating on manufacturing operations, compliance trends and pharmaceutical packaging.

Messe Duesseldorf to Promote Medical Trade Shows at AACC 2015

June 21, 2015

Messe Duesseldorf has made plans to participate in the AACC Clinical Lab Expo 2015 in order to promote its worldwide program of international medical trade fairs

These fairs include MEDICA 2015, World Forum for Medicine, and COMPAMED 2015, International Trade Fair – High tech solutions for medical technology; MEDICAL FAIR THAILAND 2015; MEDICAL FAIR INDIA 2016, MEDICAL FAIR ASIA 2016; and MEDICAL MANUFACTURING ASIA 2016; as well as the MEDICAL WORLD AMERICAS CONFERENCE AND EXPO 2016.

AACC Clinical Lab Expo 2015 is on tap July 26-30 at Atlanta’s Georgia World Congress Center.

At Messe Duesseldorf’s booth on the AACC showfloor information on the medical shows, as well as exhibitor information, will be available. Brochures with information about hotel and travel arrangements to the shows will also be on display.  In addition, information on other medical trade fairs in the international program of Messe Düsseldorf will be offered.

As the No. 1 international medical trade fair worldwide, MEDICA reflects the status of the medical market. Every year, more than 4,800 exhibitors from 60 nations present the complete range of new products, systems and services for high-quality in-patient and out-patient care to about 130,000 visitors from around the globe.

More than 70 percent of the MEDICA exhibitors usually come from nations other than Germany, including more than 400 companies from the U.S.

 As in the past, Messe Duesseldorf North America will again organize two U.S. Pavilions at MEDICA 2015. Congresses, various theme parks, forums and numerous special events will complement the exhibits.

Held parallel with MEDICA, COMPAMED is the leading international event for suppliers to the medical manufacturing sector. More than 700 exhibitors from 37 countries showcase high-tech solutions for the development and production of medical device technology to about 17,000 visitors. A special feature will again be the U.S. Pavilion organized by Messe Düsseldorf North America.

 With a well-established history since 2003, MEDICAL FAIR THAILAND 2015 will attract more than 8,000 trade visitors and decision makers from across Asia. The majority of the attendees will come from Thailand as well as China, India, Indonesia, Japan, Malaysia, Philippines, Singapore and Vietnam. The more than 400 exhibitors from 25 nations will display the latest innovations for the medical and healthcare industry.

The Indian healthcare market is booming and MEDICAL FAIR INDIA, India’s No. 1 Trade Fair for Hospitals, Health Centers and Clinics, will provide an ideal platform to access this lucrative sector.  The show’s portfolio includes innovations from around the world which specifically target the Indian healthcare market. More than 440 exhibitors present the entire spectrum of products from all relevant medical technology segments to more than 8,000 trade visitors every year. In addition to domestic companies, international exhibitors from countries such as Kazakhstan, Pakistan, Indonesia and South Africa as well as country group exhibits from China, Germany, Korea, Malaysia and Taiwan further emphasize the international significance of MEDICAL FAIR INDIA.

MEDICAL FAIR ASIA has become Asia’s premier trade fair focused on equipment and supplies for the hospital, diagnostic, pharmaceutical, medical and rehabilitation sectors. More than 800 companies from 35 countries offer the latest medical technologies. Visitor participation increases steadily and the 10,780 trade visitors at the 2014 event represent a 20% rise in attendance compared to the previous staging. MEDICAL MANUFACTURING ASIA will again be held concurrently in 2016. The event will feature new materials, components, intermediate products, packaging and services as well as micro and nanotechnology offered by 200 exhibitors. Both MEDICAL FAIR ASIA and MEDICAL MANUFACTURING ASIA 2016 will serve as the central meeting place for the medical manufacturing industry, providing an important platform into Asia and particularly the ASEAN region.

MEDICAL WORLD AMERICAS CONFERENCE AND EXPO provides an annual healthcare educational forum and product innovation showcase, powered by strategic partners Messe Düsseldorf North America, the Greater Houston Convention and Visitor Bureau (GHCVB) and the Texas Medical Center. Messe Düsseldorf North America is the U.S. subsidiary of Messe Düsseldorf in Germany, the organizer of MEDICA. The extensive conference program will include plenary sessions and interactive panel discussions with leading healthcare experts. The complementing exhibits will showcase a range of products and services for the medical sector.