Tips When Attending Trade Shows

Trade shows can be an excellent opportunity for you and your business, whether you are an entrepreneur or you’re representing the company you work for. Thousands of people set up trade show booths and trade show displays across the country at a huge variety of industry events. However, many people don’t know how to take advantage of the opportunities a trade show offers. Some plan on simply attending, setting up their trade show booth, and then staying there all day hoping to attract new business.

Manning a trade show display is only part of the reason you should be attending a trade show. The other vendors at a trade show can provide you with a wealth of new information and contacts in your industry; all accessible in the same room on the same day—this is the unparalleled attraction of a trade show for your business.

If you plan to attend a trade show, make sure you are not the only person there representing your company, even if you are a small business owner with few employees or a sole proprietorship. You will need at least one person to staff your trade show booth, and another to walk the floor taking in the other trade show displays.

If necessary, get your spouse or a good friend to come with you and give them a crash course on how to handle your trade show booth while you check out the other vendors – and only do so when it is slow so you don’t miss important business opportunities. When you make reservations for the hotel you will stay at during the show, try to find a room as close as possible to the actual location—preferably within walking distance. That way, you won’t have to bring anything with you to the venue other than the materials for your trade show display.

Before you attend a trade show, go over the list of vendors who plan to put up trade show booths. Make lists of the vendors you must see, the vendors you would like to see, and those you can live without seeing. You may even be able to schedule appointments with your top priority vendors.

Research the companies and determine ahead of time what you would like to find out from each trade show display and what your goals are regarding each vendor: are they competition, or a potential contact? If they are a potential contact, how would they specifically benefit your company? Have questions ready to ask vendors to save yourself time walking the floor.

Another good time saving strategy is to obtain a map and a directory of the trade show when you arrive on location, before the show begins. Use the map to plan your route, and check your prioritized list of vendors against the directory to find out whether any vendors have been added or dropped out.

During the trade show, be active in your quest for information. Don’t feel bad about passing by trade show booths that don’t interest you. Like you, they are attending the trade show to generate new business, and they don’t want to waste time talking to someone who isn’t a potential customer.

Visit your targeted trade show displays, engage in a dialogue with the vendors, and ask questions. If the trade show booth offers handouts, samples or other materials, take only those you actually want to find out more about. It can be difficult to tote a loose stack of glossy brochures, catalogs, and bulky product samples around a busy trade show floor.

If possible, arm yourself with an empty briefcase or duffel bag to stow materials. Use your time wisely to gather intelligence on your competition and make new industry contacts that will benefit your company.

When the trade show ends, especially if it is a multiple-day event, take the time to make notes and organize the materials you gathered before you leave the event. If you need to mail reports, brochures or other materials to your colleagues, prepare the mailings right away while “who gets what” is still fresh in your mind.

Make sure to store your trade show display safely so nothing is damaged and you can find everything you need the following day. When you return from the trade show, remember to follow up with the contacts you have made—and start preparing for next year’s trade show!

Introduction to Trade Show Exhibits

When you are planning for your next trade show exhibit you should look back to when you were only browsing the many different booths, exhibits, and displays. Remember what type of exhibits got your attention. Your presentation should also draw the crowd.

Before you just rush out and purchase displays for your trade show exhibition you must take into consideration many different aspects of how you desire your presentation to look and feel. You know you want it to speak to the potential customers that are passing by and hopefully bring them over so you can speak with them. Your exhibit must get their attention so will they walk over, and then you can get their undivided attention.

You must first decide which type of exhibit will be the best to present your products, services and your company image. You should also consider your budget. No matter what your budget you can find the perfect trade show exhibits that will convey your message with the image that you want others to see.

The size of your trade show exhibit can either make or break you. If you have one to large, the exhibit will be overwhelming and if you choose one to small it will look overcrowded and cluttered. The most common sizes for trade show exhibits are 10 feet by 10 feet, 20 feet by 20 feet, and 10 feet by 20 feet. Within this size limitation, you must also choose from pop-up designs, panels or complete Truss trade show display booths.

In the 10 feet by 10 feet size, you can find some great displays in various styles and designs. With the Clever 10 foot panel, you can choose from Backlit Header, lights, the color that you prefer for the lower panel and a different one for the upper panel. The benefits of using these panels are that they are sturdy and durable but very lightweight and easy to transport. The average weight of these panels is around 130 pounds.  The Genius I 10 foot panel you can also choose whether you want lights, the counter base color, Counter Laminate Color, the color of the lower panel and the upper panel. The features of this type of panel is that it is a folding panel display system, has 6 upper hinged panels, 6 lower hinged panels, 1 backlit header and lights, 1 alcove counter top and 1 alcove counter base. This wonderful panel is very impressive for all types of displays and normally weighs around 200 pounds.

If you prefer a larger size like the 20 feet by 20 feet, you should like at the features that are included with pop-up displays and Truss display booths. The best pop-up display of this size is the Trilogy 20′ x 20′ Island Pop up Trade Show Display. The features of this unique display are that it is in actuality three trade show booths in one. It has the 10-foot wide back-to-back exhibiting area that creates a triangular or star shape. If gives you the ability to present your products or different aspects of your company all the way around the display. You will also be able to choose the color and fabric that you desire along with a case to counter conversion kit and the colors and fabrics of this kit, lights, shelf package, Backlit Header Package and Reconfiguration Panels. 20 feet by 20 feet Truss booths come in a few unique styles such as the Cassiopeia, which features a steel construction; high shine silver color, 4 tabletops, and the ability to assemble with just four screwdrivers that are included. The Centaurus features the same quality steel construction, the high shine silver color, 24 silver spotlights, and the ability to add tabletops in either light wood or silver in color. The Neptune is sure to grab attention with features like a modular system that is quick and easy to assemble. The Jupiter is another modern and innovative display which gives you great features such as high shine silver color, quality steel construction, 6 tabletops in either light wood or silver, 8 silver spot lights, and easy to assemble with screw drivers that are included. The Vega is similar to other Truss booths but is an eye catching and appealing booth with options for tabletops, colors, and design.

The 10 feet by 20 feet size of displays gives you styles and designs to choose from such as pop-display’s, panels, and Truss booths. All of these also have many unique styles and designs that are sure to aid you in presenting your products, your company, or your services in a manner that is not only unique, stylish and original, but with prices within your budget.

Tips When Displaying at Trade Shows

Almost all products being sold in the market today have already been sold before by their competitors but what makes other products a hit despite their being new in the market? Most entrepreneurs say it is a matter of marketing your products to your target market.

Marketing can be done in various ways depending on the expertise of the marketer. However, one common way to market a new product is through participation in trade shows. Trade shows are held at any time of the year and they do attract buyers and prospective customers.

There are general trade shows but you can choose from niche trade shows depending on your area of business. Companies join trade shows not so much for actual selling but most importantly for showing off their products and for the possibility of getting bulk orders during the trade show.

A company or a sole proprietor planning to join a trade show should take note of the following:

1. Able personnel to man the trade show booth. A trade show is not just an ordinary selling venue but it is a venue where prospective clients abound so make sure that you send your best personnel to man the booth. Some companies take trade shows for granted and allow inept personnel to watch the booth. The people who are put in charge of your trade show booth can make or break your product. A good staff with public relations skill can attract more clients to your products. It is also important to instruct your booth personnel to dress properly depending on the venue of the trade show. Business attire will always be safe.

2. Invite visitors to your booth. The booth personnel must be trained and instructed to invite visitors to the booth. Most visitors walk away from trade show booth when they see the staff busy with their own thing. Tell your staff the main reason why they were assigned to the trade show and that is to get as many visitors to see your products. Booth personnel should be able to answer questions from the visitors because the visitors may already be potential customers. A booth demo will catch the attention of visitors especially if the demo is useful to them.

3. Prepare your brochures, leaflets and business cards and make sure you do not run out of them.  Always expect plenty of people to visit trade shows so never be caught without your marketing tools. Imagine if a potential client asks for your brochure or your card and then you cannot give him anything just because you did not prepare for an influx of people. It is better to have plenty of left over marketing materials after the show rather than miss the opportunity of showing off what you have to offer.

4. Keep a visitors’ book. Most companies who join trade shows require visitors who get their free marketing materials to sign up in a guestbook. However, only a few of these companies will communicate with the people who signed in their guestbook. Be creative and use the guestbook as a sourcebook for potential clients. The people who visited your booth and who got your materials are definitely interested in your products or else they will not even glance at your booth. Why not take advantage of their contact information?  Mail them a thank you letter along with more information about the product and where they can buy the products.

5. Promote your products but do not be too pushy. Visitors are often turned off by very eager booth personnel who call out to the visitors using their loudest voice. No one would want to visit your booth if your personnel are boisterous. Allow the visitors to go inside your booth and look at the items you have on display but always keep a welcoming smile. Entertain their questions and try to respond to them accordingly. Never shout your words of welcome to the visitors since they might feel defensive all of a sudden and decide against looking at your products.

Anatomy Of A Successful Trade Show Exhibit

A trade show, also known as a merchandise show or market week, is an exhibition or a business gathering organized by companies that showcase and demonstrate their new products and services and also their latest offerings. Trade shows also provide opportunities for companies to meet their customers, to learn new trends and to identify new prospects.

Trade shows are not open to the public and can only be attended by company representatives, members of the trade and members of the press. One advantage of holding a trade show is that it shortens the time it takes for companies to look for prospective customers. But the major disadvantage is that customers and prospects pay little attention to the many exhibitors and their products due to the many distractions and the busy atmosphere inherent in trade shows.

Exhibitors can make effective use of trade show displays in trade shows to direct visitors to their main display area. Trade show displays are used to give visitors a better understanding or appreciation of the products or services being marketed. Although exhibitors are only supposed to put their trade show displays within the confines of their designated trade show exhibit area, exhibitors also display items in strategic areas of the fair grounds. Trade show displays often used include banner stands, counters and cabinets, panel display etc. that clearly display the company logo, basic company information and company slogan.

The trade show booth is an important component of the trade show display as it aims to enhance the brand and marketing experience for the visitor. It facilitates valuable direct face-to-face contact between the companies and their prospective customers. The whole booth set-up includes counters kiosks, lighting, flooring, literature racks, banner stands and high impact graphics, with the booth design, the staffing and the handouts the main factors to a successful trade show booth.

Many companies prefer to rent pre-owned trade show exhibits and displays rather than to buy or to create them from scratch to save on the trade show booth construction costs and also on the expense of warehousing the displays after the trade show is over.

Trade shows demand a lot of work and effort, and exhibitors have to plan well in advance so as to make the trade show a success. It is because any successful trade show offers exhibitors with a very valuable opportunity to build relationships face-to-face with their clients and to close lucrative business deals.

Reed Exhibitions Greater China will hold its 8th annual Reed Exhibitions Greater China Scholarship Program award ceremony Nov. 21.

The Reed Exhibitions Greater China Scholarship program was created to attract young minds into the industry, while supporting the continual development and success of Reed Exhibitions Greater China and China’s exhibition industry as a whole.

Each year, the company awards grants to outstanding young talents who endeavor to serve China’s MICE trade through the exhibition industry. 

This year’s 38 recipients, selected from a final pool of 188 candidates, represent 16 universities nationwide offering the most progressive exhibition management courses including: Sun Yat-sen University, Guangzhou University, Shanghai Normal University and Xian International Studies University, among others.

As China’s leading event organizer, Reed is dedicated to developing trade exhibitions and promoting international trade, while also taking an active role in the communities in which we operate,” said Reed Exhibitions Greater China President Hu Wei.

She added, “This scholarship is just one of many ways in which we try to demonstrate leadership and good corporate citizenship as we continue our role in building greater resources for China’s exhibition industry.”

Successful candidates can opt to work part-time, including summer holiday work at Reed Exhibitions or a comparable multinational exhibition company.

Meanwhile, they can take part in a variety of training that benefits both their personal and professional development, while building essential industry networks.

The Reed Exhibitions Greater China Scholarship Program originated with a three-year-cooperation with the Exhibition Management Department of Beijing International Studies University (BISU) in 2007; during that period, 30 students from BISU received the scholarship award. More recently, a two-year agreement in cooperation with the Event Education Association of The China Tourism Education Association was launched in March 2014, resulting in 38 student awards from 13 universities and prize amounts totaling RMB 135,000.

The program additionally creates a career link with Reed. Upon successful completion of three consecutive years, students will benefit from potential full-time job opportunities in Reed Greater China’s Beijing, Shanghai or Shenzhen offices.

Las Vegas Market Expands Its Temporary Exhibit Space by 50 Percent

November 22, 2015

Las Vegas Market has expanded its temporary exhibition space – known as The Pavilions at Las Vegas Market – with the addition of a second location, which is a 50 percent gain in exhibit space for the Winter 2016 Las Vegas Market, on tap Jan. 24-28 at World Market Center Las Vegas.

“Last August’s repositioning and reimagining of temporary exhibits to The Pavilions at Las Vegas Market was met with an overwhelmingly enthusiastic response from buyers, which has fueled record rates of exhibitor renewals,” said Dorothy Belshaw, president of Gift & Home Décor, International Market Centers. 

She aded, “The Pavilions at Las Vegas Market are an important component of our overall strategic reorganization of the Las Vegas Market, which has become the leading buying platform for furniture, home décor and gifts in the western United States.”

The expansion of the Pavilions into two locations allows for significant growth of the GIFT, HOME, HANDMADE and DESIGN categories, which will be presented in Pavilion #1, as well as for considerable expansion of DISCOVERIES: The Antique Vintage Marketplace, which will be featured in Pavilion #2.  

In total, a record 430-plus exhibitors are expected to be featured in the two venues this winter.  

In Pavilion #1, key changes to the exhibit floor will include the launch of a new, 5,500-square-foot juried luxury section within HOME; double-digit growth within GIFT, specifically in  tabletop, gourmet housewares, stationery, publishing and souvenir categories; significant expansion of HANDMADE; and continued curated growth in DESIGN.  Other changes in Pavilion #1 include the creation of dedicated seminar space within the exhibit hall, with plans for daily presentations; and the addition of a bar within DESIGN, to allow buyers to relax and enjoy refreshments while shopping the expanded temporary offerings.

Based on the success of the summer 2015 launch, DISCOVERIES: The Antique Vintage Marketplace is expanding into Pavilion #2, to accommodate a record number of returning vendors as well as a significant number of newcomers.   

Utilizing some 30,000 net square foot exhibit space, DISCOVERIES, a unique array of immediate delivery exhibitors will offer buyers a quick inventory restocking opportunity during the first quarter of 2016.  More than 100 suppliers of vintage and antique merchandise, ethnic handicrafts and cash-and-carry goods are expected to participate in Winter Market, including returning anchors Blue Ocean Traders, Go Home and Silk Route.

Growth categories within DISCOVERIES include antiques, with newcomer Charleston Antique Mall bringing 8 to 10 dealers; returning exhibitors Arbor Antiques International expanding to present 12 dealers, including John Lane of Vintage Studios. Growth also is coming from smaller vintage exhibitors, including suppliers of repurposed, recycled and “shabby chic” products, with an estimated 10 to 15 percent expansion in this area.

Other highlights of Winter Market include continued expansion in the gourmet, housewares and casual/outdoor furniture categories; enrichment of better home décor offerings; and the enhancement of top furniture resources, and leading gift and lifestyle vendors. Beyond exhibits, the Winter Las Vegas Market will present a variety of special events, educational programming and buyer amenities.


5 Things to Keep in Mind When Choosing an Eco-friendly Venue

November 21, 2015
Shane Shirley

Shane Shirley is CMO for ]]>SBS Brands]]>, which is a 90 year old global brand leader focused on creating digital and print business solutions to save you time and offering traditional and eco-friendly customized promotional products to accelerate your trade show marketing.

A lot of work goes into organizing a tradeshow and choosing a venue is a huge part of the process. When you opt to plan an eco-friendly event, that puts an extra emphasize on finding just the right fit for your venue. Here are 5 things to you’ll want to keep in mind when choosing an eco-friendly location you’re your next tradeshow.

·         The Host City is Pivotal – Determining the host city is the first decision to be made, but there are a lot of things to consider. The ]]>ideal location will be centrally located]]> in order to minimize travel for the majority of your exhibitors and attendees. This may very likely be easier said than done, but the more central the location, the less greenhouse gases are generated by travel and those who attend will need to purchase fewer carbon offsets.  

·         Check Out the Neighborhood – How close is the venue to airports and train stations? What is the public transportation system like? Is the area walkable? Can it easily be accessed via a bike? Are there eco hotels and restaurants nearby? When people attend a tradeshow, they will spend a great deal of time at the event, but consider how this venue relates to the fabric of the surrounding area and the larger impact.

·         Look for Venues with International Green Meeting Certification, like the ]]>Cobo Center]]> in Michigan –  This certification is awarded by the Green Meeting Industry Council (GMIC) which is a non-profit, membership-based professional organization led by the U.S. Environmental Protection Agency. Very specific criteria must be met in order for a venue to receive such certifications, so when choosing a venue look at any awards or certifications they’ve received; because this will help you determine their level of eco-friendliness.

·         Put Your Green Requirements in Your Contract – Include your eco goals in your contract and review these points when you have discussions with representatives from the host city and venue. By letting everyone know upfront what you want to achieve, you will be better able to determine which city and venue are the best fit for your event.  

·         Look for Partners – Find people and organizations you and your attendees can work with to help make your event as green as possible. For instance, the North American Association of Food Equipment Manufacturers was able to ]]>drastically reduce the amount of food waste]]> generated at their show by teaming up with local food banks and soup kitchens. This was a simple solution that benefited the community in the host city and made the event significantly greener.

The venue will really set the tone for the greenness of your event. Selecting a venue is a major decision and with some careful consideration, you can easily make sure your venue is eco-friendly. What do you look for when selecting a tradeshow venue?

Branson, Mo., Offers Several Unique Meeting Spaces for Events

November 21, 2015
Lisa Apolinski

Lisa Apolinski is a professional speaker, blogger, and digital strategist. With her company,]]>]]>, she works with event managers to get their message to attendees, particularly through digital channels, on and off the show floor.

You may not have heard of Branson, Mo., but it’s a unique place to plan your next meeting or event.  Located about an hour south of Springfield, Mo., Branson provides some fantastic options for meeting spaces and entertainment options, all with the backdrop of the Ozarks.

The Branson Convention Center is located next to Branson Landing and is connected to the Hilton Branson.  The 220,000 square foot meeting space in the convention center has been designed to mimic the vast waterways in the area, in terms of materials, shaping of accents and hallways and large windows that overlook the river. 

“One of the unique, and popular, features of the convention center is our LED lights in the 28,000 sq. ft. ballroom,” said Janet Peterson, director of Sales & Events at the Branson Convention Center.

She added, “The ceiling lights can be programmed to change colors and we have had clients request the lighting for additional branding and even a light show choreographed to music.”

Complimentary parking also is available at the convention center.

If you are looking to have more of a vacation setting as your meeting backdrop, the Grand View Conference Center at Big Cedar Lodge may be your secret oasis. 

The lodge and conference center are located near Table Rock Lake, on a beautiful and picturesque setting near the Ozark Mountains.  

The conference center itself is more like a beautiful cabin than a typical conference center, and the 21,000 sq. ft. space has that same type of cabin feel. 

This location also is ideal for incentives meetings or a corporate retreat, with activities on and around the property, including driving a golf cart through one of the many caves in the state, as well as a golf course designed by Arnold Palmer.

Opened in 1997, Chateau on the Lake Resort provides over 43,500 sq. ft.  of meeting space, in addition to 301 rooms, 75 percent of which have at least a partial water view. 

As the name suggests, Chateau on the Lake is found on Table Rock Lake.  The property has the largest carpeted ballroom space in Branson, at 32,000 sq. ft., and the great hall is divisible by 7, with moving walls, so there are multiple configurations available.

Andrea Sitzes, sales manager at the Chateau on the Lake Resort, said, “Our founder, John Q. Hammons, took inspiration from his travels in Europe for this property. One unique design feature he added are the seven hand-painted murals of different European castles around the meeting spaces. It adds a human touch not normally seen in event spaces, and we are proud of Mr. Hammons’ influence on the attendee experience here.”

Branson has many possibilities for meetings and conventions, including several things to see and do, so you can provide your attendee with a variety of space options.

Colorado Convention Center Gets Nod for Expansion

November 19, 2015

Denver voters overwhelmingly approved an expansion of the Colorado Convention Center by passing a special initiative Nov. 3.  The project will be paid for by funding that will come by extending current taxes that are set to expire in 2023.   

“We’re thrilled to have the support of the people of Denver behind our city’s convention and tourism industry,” said Richard Scharf, president & CEO of VISIT DENVER, The Convention & Visitors Bureau.  This is the third time in recent years that Denver voters have strongly supported the travel industry, having previously approved an expansion of the convention center in 1999 and an increase in tourism marketing dollars in 2005.

The funds generated will go toward an expansion of the Colorado Convention Center and for construction of a new National Western Center that will be a year-round events, entertainment, and educational facility.  The new National Western Center will also be the home of Denver’s oldest and largest event, the National Western Stock Show & Rodeo.

Not many details on the new expansion are available at this time.  “We are just completing a master plan for the Colorado Convention Center, and now with the voters’ approval we should be able to put out an RFP for an architect by the end of the year,” he said. “We have established what we need, and now we will move ahead with the final design and construction.” 

An independent study by the Strategic Advisory Group (SAG) released in 2014 recommended a variety of enhancements to the Colorado Convention Center, which were embraced by the City of Denver and presented to Denver voters.

The future expansions and upgrades to the Colorado Convention Center are below:

·           The development of new flexible meeting space of up to 85,000 sq. ft. and the addition of 120,000 sq. ft. of new pre-function and service space, including a 50,000 sq. ft. outdoor terrace, all to be located on the roof of the existing convention center. Both the pre-function and outdoor event spaces will have spectacular, unobstructed views of the Rocky Mountains and city skyline, allowing event attendees to take advantage of Denver’s 300 days of sunshine.


·           These new facilities will be seamlessly integrated into the building, and attendees will have easy access to the center’s existing exhibit, meeting room and ballroom levels.


·           Technology improvements will be made that will position the Colorado Convention Center as a “best-in-class” facility, keeping pace with current technologies and demand, including increased capacity for Wi-Fi and streaming video.


·           New and improved networking options will be incorporated into the building providing exciting and innovative spaces that capture the spirit of Denver and Colorado, and allow attendees to connect in new ways.

The suggested improvements came after SAG’s year-long study, which received input from more than 120 meeting professionals, industry leaders and community stakeholders

Denver then hired MIG, Charles Johnson Consulting, JLL and Fentress Architects, the original architects of the Center and expansion, to conduct the master plan for the Colorado Convention Center and produce preliminary renderings of the expansion’s major features. 


The Colorado Convention Center celebrated its 25th anniversary in June 2015. It is credited with generating more than $500 million in annual economic impact for a total of more than $4.8 billion since the center was expanded in 2004. The center has also been the catalyst for many improvements downtown.  Denver will soon have 3,000 hotel rooms within one block of the convention center, and nearly 10,000 hotel rooms within easy walking distance by the end of 2016.

“We are very pleased with the preliminary designs as they really capture the Rocky Mountain spirit and take advantage of Denver’s fantastic views and year-round mild weather,” Rachel Benedick, vice president, Sales & Services said.  “With expansion on the reinforced roof area, we anticipate very little impact to conventions during this time.” She added there is no timeline yet for completion of the expansion.   

“We’re very fortunate that in 1999, the architects and the City had the foresight to reinforce the roof during the expansion of the center to allow for vertical growth,” said John Adams with SMG, general manager of the Colorado Convention Center.

VISIT DENVER has launched an informational website at ]]>]]> to provide ongoing updates about the project.

LRP Conferences Acquires Recruiting Trends Conference

November 19, 2015

LRP Conferences, LLC and Human Resource Executive Magazine, affiliates of LRP Publications, has acquired the Recruiting Trends Conference.

A business unit of Diversified Communications, Recruiting Trends provides recruiters, sourcers, talent acquisition managers, and other HR and recruiting professionals the opportunity to expand their knowledge, discover solutions and learn cutting-edge best practices, as well as gain tactical recruiting tips.

“Attracting and retaining key talent has remained at the top of the ‘what keeps our readers up at night’ list for many years,” said Rebecca McKenna, vice president of Global Events and Human Resources Executive® Magazine’s Publisher.

She added, “It makes perfect sense for Human Resource Executive to put its stamp on products and events that explore our readers’ concerns.”

The Recruiting Trends Conference offers a fast-paced mix of engaging presentations, focused workshops, peer-to-peer discussion, and great networking events all in a highly interactive, dynamic learning environment.

Sessions are presented by recruiting executives at large organizations, as well as leading strategists, plus consultants in the fields of talent management and recruiting compliance.

Held annually, the event gathers talent acquisition leaders for networking, exchanging ideas and sharing best practices and bold strategies for the hiring process.

The acquisition announcement was made by Ken Kahn, president of LRP. Terms of the deal were not disclosed.

“We are continuously seeking innovative products to help our customers find solutions to their challenges,” Kahn said.

He added, “With the addition of Recruiting Trends to the suite of LRP and Human Resource Executive® events and products, we are intensifying our commitment to support our customers’ development.”

Diversified Communications Corporate vice president, Oakley Dyer, added, “Recruiting Trends was added to the Diversified portfolio in 2013 as part of the acquisition of the Institute of Finance and Management (IOFM). Since then, the Recruiting Trends community has grown and we felt it was a great time to transition it to a company with an existing HR portfolio. LRP was a natural fit, given their deep HR expertise.”

He added, “The transition will help us to focus on the core of IOFM, which is serving the corporate accounting community through on-line and in-person training and education.”

PCMA Education Foundation Unveils the 2016 Lifetime Achievement Honorees

November 18, 2015

Johnnie C. White Jr., CMP, MBA, Janet L. Jakobsen, CMP, MBA, and James E. Rooney, will be honored at the 2016 Visionary Awards, April 27 at the Marriott Marquis in Washington D.C.

More than1,000 industry professionals will gather this spring at the re-designed Foundation awards event, the 2016 Visionary Awards, to celebrate the honorees.

Attendees will experience an Oscars-like evening with red carpet arrival, awards show and after party, hosted by the PCMA Education Foundation and presented in partnership with the Austin Convention and Visitors Bureau and Austin Convention Center.

“The enhancement of our 2016 Lifetime Achievement Honoree celebration brings a bright spotlight on three industry professionals that embody the word ‘visionary,’” said Chair of the Board of Trustees, Gary Schirmacher.

He added, “All three have advanced the organizations and collectives where they have worked, transforming them to places they could only have dreamed of going prior to their leadership; this April, we celebrate their vision.”

2016 Meeting Professional Honoree: Johnnie C. White Jr., CMP, MBA

Johnnie White, senior director, Education, Meetings and Global Affairs at the American Academy of Otolaryngology – Head Neck and Surgery, has been a PCMA member since 1999. From day one, he has been “involved” in the organization. Rising through the Capital Chapter’s volunteer leadership to the President of the Chapter, Johnnie began serving on the PCMA Board of Directors in 2007 and shone brightly as the 2013 Board Chair. As Chair of PCMA, Johnnie led many important initiatives:  He created an Advocacy Task Force to support PCMA’s involvement with the Meetings Mean Business Coalition and other industry advocacy initiatives, he led the development and launch of PCMA’s 20 in their Twenties program – recognizing the best and brightest emerging leaders in the industry, he challenged PCMA to expand its global presence by creating a Global Advisory Group, he helped improve PCMA’s technology functions, including the implementation of Catalyst (PCMA’s online community).  Throughout his Chairmanship, White never lost sight of these goals, ultimately driving the organization forward.

White has never said “no” to PCMA. He has served on countless committees and task forces; he has proven himself as a leader, educator and innovator – greatly admired by all those he has mentored, for the risks he has taken and the passion he displays, every single day, for the industry we all love.

2016 Educator Honoree: Janet L. Jakobsen, CMP, MBA

Janet Jakobsen is a fifth generation hotelier, who has worked for a variety of companies in the hospitality industry, before arriving at her current Professor position at Niagara College’s Hospitality and Tourism Program. Janet, a PCMA member since 1993, has been instrumental in introducing PCMA to Canada; beyond serving as a founding Board Member for the Canada East Chapter, she has taken on the leadership role of introducing her students to PCMA – organizing student attendance at Convening Leaders since 2009. In 2013 Janet escorted a record number of students to the Boston meeting, with 5 of those students going on to be selected as the first Canadians to be recruited as Interns to an 15,000 person international conference organized by Precision Meetings. Jakobsen has always been a passionate advocate of industry scholarships, her students have been awarded a variety, from the Roy B. Evans Scholarship, to Starwood Hotels Scholarship, to PCMA Education Foundation Scholarships for Convening Leaders.

Above all, Jakobesen has been a trailblazer. She was the first Canadian and the first supplier to Chair PCMA’s International Education Committee, in addition to being one of the first Canadians and first suppliers to obtain the CMP designation. At time of her CMP application there were no study groups or other educational support in Canada; Jackobsen enrolled in the PCMA CMP Correspondence Course and did her lessons on her daily Go Train commute – sending off her work to HQ, then waiting to receive her marks and the next lesson via postage carrier. That was almost 20 years ago.

2016 Supplier Honoree: James E. Rooney

Jim Rooney is president and CEO of the Greater Boston Chamber of Commerce. Prior to joining the Chamber in 2015, he was executive director of the Massachusetts Convention Center Authority for nearly 15 years, overseeing the Boston Convention & Exhibition Center, the John B. Hynes Veterans Memorial Convention Center and the MassMutual Center in Springfield, Mass. A PCMA member since 2003, Rooney has been dedicated to the meetings industry and advocating for its importance worldwide, serving on both the Board of Directors and Board of Trustees and chairing numerous committees including the first Virtual Edge Institute Board Task Force Chair, helping to lead the strategy for PCMA’s complete purchase of the organization.

In addition to his work leading a top 10 meetings and conventions city, Rooney also is an international thought leader in the study of the benefits of meetings and conventions beyond the traditionally measured tourism metrics, including economic development. He also is a leader in Corporate Social Responsibility, including the creation of Boston’s successful and renowned Conventions C.A.R.E. program which encourages planners and exhibitors to donate unused event materials and supplies to local nonprofits, instead of paying to ship them back to the office.

Rooney is a mentor and advocate for the entire meetings industry. Serving on PCMA’s North American Advisory board to Tourism Mexico, he has given freely of his time to assist in enhancing the efforts of countries outside the U.S. Over his career He has also befriended and counseled many executives new to their DMO and Center roles; sharing both his successes and challenges on becoming the very best convention facility they can be, while working within their community and exceeding the expectations of meeting planners and their attendees.

Exhibition Services & Contractors Association, St. Louis CVC Team Up on First–ever ‘Labor Day’ Customer Service Training Program

November 15, 2015
Rachel Wimberly

Rachel Wimberly is president and editor-in-chief of Trade Show News Network. Follow her on Twitter – TSNN_Rachel.

In an effort to ensure those working on the ‘front lines’ of the trade show industry offer the best customer service possible, the Exhibition Services & Contractors Association (ESCA) and the St. Louis Convention & Visitors Commission (SLCVC) have teamed up to hold the first-ever ‘Labor Day’ Nov. 19 at America’s Center.

All the unions that work on the tradeshow floor are invited to participate in this day of complimentary training and enhancement. 

“The goal of ‘Labor Day’ is to help build on the skills of the already talented labor force in St. Louis and give a few new tools for their toolbox to be used on the tradeshow floor,” said Julie Kagy, ESCA education director. 

She added, “The entire program is being underwritten by ESCA and the St. Louis Convention & Visitors Commission, who operates the America’s Center convention complex.”

She said the one-day program came about when last year, ESCA’s Labor & Management Council  received feedback from membership that they wanted more access to customer service training.

The SLCVC was of the same mindset and, in the meantime, had reached out to ESCA to ask if there could be some customer service training offered in their facility.

“We thought it would be a good place to start,” Kagy said.

The day’s events will be comprised of several elements that are beneficial to exhibitions industry union personnel. 

This program is designed to engage union personnel in innovative and exciting ways to exceed the growing demands of exhibitors and, in turn, benefit the overall event experience of attendees. 

There will also be forklift and boom lift certification offered.  Attendees are welcome to attend each program to receive their OSHA certification. This is being sponsored and presented by Global Experience specialists (GES) and Klance Staging. 

In addition the SLCVC will be presenting the ‘St. Me’ program, which is a successful customer service training course provided to hospitality industry employees and taxi drivers throughout the region.  

Kagy said that participants were coming on their one time, “so we wanted to make sure we were offering the most value.”

She added that they expected approximately 100 people and that six unions would be represented.

“We are proud to join with ESCA in offering our frontline employees this unique, first-of-a-kind training partnership to all the unions serving the needs of our clients at America’s Center,” said Marty Brooks, senior vice president and general manager of America’s Center. 

He added, “By teaching and sharing these skills in equipment operation, hospitality, customer service and the attributes of our destination, we will strengthen our efforts to provide convention and meeting customers in St. Louis with a first-class experience.”

Lunch and a vendor fair will also be included to round out this full day, and add to the experience for the attendees.  This will be sponsored by ESCA members Heritage Exhibition Services and Paramount Convention Services.

“We are really excited,” Kagy said. “It’s important) to be able to offer service training for everybody. We all need to be on the same page representing the exhibition industry in the best way possible.”

‘Labor Day’ will be headed to other cities in the near future, Kagy said, including Houston and Atlanta. 

If a city or venue  is interested in teaming up with ESCA to offer ‘Labor Day’ training, please contact Julie Kagy, ]]>]]>


How to Become a Better Marketer: Engage Your Inner Road Warrior

November 15, 2015
Eddie Newquist

Eddie Newquist- Eddie Newquist is Chief Creative Officer at ]]>GES]]>. He’s an award-winning creative executive, designer, filmmaker and inventor with three patents and counting! He’s best known for his work on some of the world’s most successful entertainment franchises including Harry Potter, Cars, The Terminator and Jurassic Park.

If you know how to look, you can find inspiration everywhere — inspiration that can fuel your social life, your hobbies and passions, and even your career. For me, travel is a great way to gain the creativity that will show me how to become a better marketer. Whether I’m exploring my hometown, stretching out on the beach, or exercising my inner road warrior, I try to soak up every experience I can to gain perspective that can inform and inspire my day-to-day work.

Unfortunately, not everyone sees it that way — most people view business travel as a nuisance and a time suck. And with ]]>75 percent]]> of business travelers experiencing at least one setback every year, it’s hard to blame them. But I challenge you to look at business travel through a new lens — one that appeals to your creative growth mindset and allows you to truly experience the delights of life.

Keep these tips in mind as you travel to ensure you’re growing creatively:

1. Stay curious. When you’re only focused on your product, company, and industry, it’s easy to lose sight of the inspiration all around you. Whether you’re strolling through an art museum in Paris or a theme park in Florida, ask yourself how companies are bringing their brands to life. How are they enticing and engaging their guests?

Although I live in Los Angeles, the city still ignites my natural tendency to explore. One convention in particular stirs my innate sense of curiosity: E3. I’m not a big gamer, but I love seeing the way these companies highlight their products. From the video projection and the lighting to the oversized graphics to the staging of the booth experiences, it’s very theatrical and strategic.

2. Pursue the things that naturally draw you in. Use your industry as a diving board, not a fence. Figure out what inspires you, and follow it to different styles of art, music, and events far outside your industry. Go to a jazz festival, Coachella, or Burning Man. This is where truly innovative companies like Apple have found their niche. They can take something like the vibe of a 1960s folk song, pull it into the 21st century, and use it to get people excited about a product.

3. Ditch the tourist traps. When you travel, immerse yourself in the cultural landscape, and you’ll find inspiration in places you never even imagined. In fact, multiple ]]>studies]]> have linked creative inspiration and cultural immersion. According to Adam Galinsky, author and professor at Columbia Business School, these international experiences will increase your “cognitive flexibility and depth and integrativeness of thought” — or the ability to forge a connection between unrelated forms.

Some people write off Singapore because it’s such a cultural mix. But to me, that’s where the value lies. I’ve found some really inspiring areas in the outskirts, featuring a fascinating mix of ancient and modern influences. It’s easy to get caught up in Gardens by the Bay and high-end hotels, but that sort of “travel” experience should open up more doors, not be the final destination.

4. Mix business with pleasure. It may seem impossible when you’re in back-to-back meetings and working 12-hour days, but work really can be fun. If you can’t find time to explore the city while you’re traveling, try extending your stay a few hours on either end. If you’re willing to search for inspiration at every museum, concert, street market, anime conference, and music festival, you’ll find it.

Paris is one city that inspires me every single time I visit. The city grew out of art, architecture, and creativity, and you can feel that pulse from the moment you set foot in the city. You can go to the Palais Garnier and feel one way and be inspired in a totally different way at the Louvre or the Catacombs.

I’ve seen a lot in my travels, but when it comes to creative inspiration, there’s always more to learn. The day will come when you realize a travel-inspired idea or school of thought is the one creative spark your brand needed.

What are some other ways you grow creatively during your travels? Let me know in the comments section!

Article originally published on ]]>The Marketing Scope]]>.

Emerald Expositions Acquires National Industrial Fastener & Mill Supply Expo

November 12, 2015

Emerald Expositions acquired the National Industrial Fastener & Mill Supply Expo (“Fastener Expo”) from Jim Bannister and Mike McGuire, the show’s co-owners.

Fastener Expo started 35 years ago and brings together manufacturers and distributors of industrial fasteners, precision formed parts, fastener machinery & tooling and other related products and services with distributors and sales agents in the distribution chain.

The 2015 event took place recently at the Sands Expo & Convention Center in Las Vegas and featured an all-day conference program presented by endorsing fastener associations, a showfloor with more than 600 exhibiting companies from 20 countries and buyers from 38 nations around the world.

“Fastener Expo is an attractive entry point for us into the industrials sector and broadens our end market exposure and opportunities,” said David Loechner, CEO of Emerald Expositions. “Fastener Expo aligns perfectly with the criteria we look for in acquiring new events – strong underlying market fundamentals, a ‘must-attend’ event with a clear leadership position, experienced and high quality management, and an event that will benefit from the management and infrastructure of the Emerald organization.”

McGuire said. “Our recent show was the largest and strongest event ever, with over 100 new exhibiting companies. Emerald’s scale and expertise should help take this show to even greater heights for both exhibitors and attendees.”

To ensure a seamless transition, Bannister, who has operated the show since its inception, will provide consulting services to Emerald and will support Susan Hurley, who will continue to manage the event from her central Ohio office, now as show director for Emerald.

“I’m delighted that the National Industrial Fastener & Mill Supply Expo will continue to grow and thrive under the stewardship of Emerald Expositions,” Bannister said. “To see how far this show has evolved over the past three decades has been amazing, and based on recent attendance trends, the future of the event is very bright.”

Corporate Solutions of Westport, Conn., was the exclusive advisor to the sellers in arranging, structuring and negotiating this transaction. The financial terms of the transaction were not disclosed.