Tips When Attending Trade Shows

Trade shows can be an excellent opportunity for you and your business, whether you are an entrepreneur or you’re representing the company you work for. Thousands of people set up trade show booths and trade show displays across the country at a huge variety of industry events. However, many people don’t know how to take advantage of the opportunities a trade show offers. Some plan on simply attending, setting up their trade show booth, and then staying there all day hoping to attract new business.

Manning a trade show display is only part of the reason you should be attending a trade show. The other vendors at a trade show can provide you with a wealth of new information and contacts in your industry; all accessible in the same room on the same day—this is the unparalleled attraction of a trade show for your business.

If you plan to attend a trade show, make sure you are not the only person there representing your company, even if you are a small business owner with few employees or a sole proprietorship. You will need at least one person to staff your trade show booth, and another to walk the floor taking in the other trade show displays.

If necessary, get your spouse or a good friend to come with you and give them a crash course on how to handle your trade show booth while you check out the other vendors – and only do so when it is slow so you don’t miss important business opportunities. When you make reservations for the hotel you will stay at during the show, try to find a room as close as possible to the actual location—preferably within walking distance. That way, you won’t have to bring anything with you to the venue other than the materials for your trade show display.

Before you attend a trade show, go over the list of vendors who plan to put up trade show booths. Make lists of the vendors you must see, the vendors you would like to see, and those you can live without seeing. You may even be able to schedule appointments with your top priority vendors.

Research the companies and determine ahead of time what you would like to find out from each trade show display and what your goals are regarding each vendor: are they competition, or a potential contact? If they are a potential contact, how would they specifically benefit your company? Have questions ready to ask vendors to save yourself time walking the floor.

Another good time saving strategy is to obtain a map and a directory of the trade show when you arrive on location, before the show begins. Use the map to plan your route, and check your prioritized list of vendors against the directory to find out whether any vendors have been added or dropped out.

During the trade show, be active in your quest for information. Don’t feel bad about passing by trade show booths that don’t interest you. Like you, they are attending the trade show to generate new business, and they don’t want to waste time talking to someone who isn’t a potential customer.

Visit your targeted trade show displays, engage in a dialogue with the vendors, and ask questions. If the trade show booth offers handouts, samples or other materials, take only those you actually want to find out more about. It can be difficult to tote a loose stack of glossy brochures, catalogs, and bulky product samples around a busy trade show floor.

If possible, arm yourself with an empty briefcase or duffel bag to stow materials. Use your time wisely to gather intelligence on your competition and make new industry contacts that will benefit your company.

When the trade show ends, especially if it is a multiple-day event, take the time to make notes and organize the materials you gathered before you leave the event. If you need to mail reports, brochures or other materials to your colleagues, prepare the mailings right away while “who gets what” is still fresh in your mind.

Make sure to store your trade show display safely so nothing is damaged and you can find everything you need the following day. When you return from the trade show, remember to follow up with the contacts you have made—and start preparing for next year’s trade show!

Introduction to Trade Show Exhibits

When you are planning for your next trade show exhibit you should look back to when you were only browsing the many different booths, exhibits, and displays. Remember what type of exhibits got your attention. Your presentation should also draw the crowd.

Before you just rush out and purchase displays for your trade show exhibition you must take into consideration many different aspects of how you desire your presentation to look and feel. You know you want it to speak to the potential customers that are passing by and hopefully bring them over so you can speak with them. Your exhibit must get their attention so will they walk over, and then you can get their undivided attention.

You must first decide which type of exhibit will be the best to present your products, services and your company image. You should also consider your budget. No matter what your budget you can find the perfect trade show exhibits that will convey your message with the image that you want others to see.

The size of your trade show exhibit can either make or break you. If you have one to large, the exhibit will be overwhelming and if you choose one to small it will look overcrowded and cluttered. The most common sizes for trade show exhibits are 10 feet by 10 feet, 20 feet by 20 feet, and 10 feet by 20 feet. Within this size limitation, you must also choose from pop-up designs, panels or complete Truss trade show display booths.

In the 10 feet by 10 feet size, you can find some great displays in various styles and designs. With the Clever 10 foot panel, you can choose from Backlit Header, lights, the color that you prefer for the lower panel and a different one for the upper panel. The benefits of using these panels are that they are sturdy and durable but very lightweight and easy to transport. The average weight of these panels is around 130 pounds.  The Genius I 10 foot panel you can also choose whether you want lights, the counter base color, Counter Laminate Color, the color of the lower panel and the upper panel. The features of this type of panel is that it is a folding panel display system, has 6 upper hinged panels, 6 lower hinged panels, 1 backlit header and lights, 1 alcove counter top and 1 alcove counter base. This wonderful panel is very impressive for all types of displays and normally weighs around 200 pounds.

If you prefer a larger size like the 20 feet by 20 feet, you should like at the features that are included with pop-up displays and Truss display booths. The best pop-up display of this size is the Trilogy 20′ x 20′ Island Pop up Trade Show Display. The features of this unique display are that it is in actuality three trade show booths in one. It has the 10-foot wide back-to-back exhibiting area that creates a triangular or star shape. If gives you the ability to present your products or different aspects of your company all the way around the display. You will also be able to choose the color and fabric that you desire along with a case to counter conversion kit and the colors and fabrics of this kit, lights, shelf package, Backlit Header Package and Reconfiguration Panels. 20 feet by 20 feet Truss booths come in a few unique styles such as the Cassiopeia, which features a steel construction; high shine silver color, 4 tabletops, and the ability to assemble with just four screwdrivers that are included. The Centaurus features the same quality steel construction, the high shine silver color, 24 silver spotlights, and the ability to add tabletops in either light wood or silver in color. The Neptune is sure to grab attention with features like a modular system that is quick and easy to assemble. The Jupiter is another modern and innovative display which gives you great features such as high shine silver color, quality steel construction, 6 tabletops in either light wood or silver, 8 silver spot lights, and easy to assemble with screw drivers that are included. The Vega is similar to other Truss booths but is an eye catching and appealing booth with options for tabletops, colors, and design.

The 10 feet by 20 feet size of displays gives you styles and designs to choose from such as pop-display’s, panels, and Truss booths. All of these also have many unique styles and designs that are sure to aid you in presenting your products, your company, or your services in a manner that is not only unique, stylish and original, but with prices within your budget.

Tips When Displaying at Trade Shows

Almost all products being sold in the market today have already been sold before by their competitors but what makes other products a hit despite their being new in the market? Most entrepreneurs say it is a matter of marketing your products to your target market.

Marketing can be done in various ways depending on the expertise of the marketer. However, one common way to market a new product is through participation in trade shows. Trade shows are held at any time of the year and they do attract buyers and prospective customers.

There are general trade shows but you can choose from niche trade shows depending on your area of business. Companies join trade shows not so much for actual selling but most importantly for showing off their products and for the possibility of getting bulk orders during the trade show.

A company or a sole proprietor planning to join a trade show should take note of the following:

1. Able personnel to man the trade show booth. A trade show is not just an ordinary selling venue but it is a venue where prospective clients abound so make sure that you send your best personnel to man the booth. Some companies take trade shows for granted and allow inept personnel to watch the booth. The people who are put in charge of your trade show booth can make or break your product. A good staff with public relations skill can attract more clients to your products. It is also important to instruct your booth personnel to dress properly depending on the venue of the trade show. Business attire will always be safe.

2. Invite visitors to your booth. The booth personnel must be trained and instructed to invite visitors to the booth. Most visitors walk away from trade show booth when they see the staff busy with their own thing. Tell your staff the main reason why they were assigned to the trade show and that is to get as many visitors to see your products. Booth personnel should be able to answer questions from the visitors because the visitors may already be potential customers. A booth demo will catch the attention of visitors especially if the demo is useful to them.

3. Prepare your brochures, leaflets and business cards and make sure you do not run out of them.  Always expect plenty of people to visit trade shows so never be caught without your marketing tools. Imagine if a potential client asks for your brochure or your card and then you cannot give him anything just because you did not prepare for an influx of people. It is better to have plenty of left over marketing materials after the show rather than miss the opportunity of showing off what you have to offer.

4. Keep a visitors’ book. Most companies who join trade shows require visitors who get their free marketing materials to sign up in a guestbook. However, only a few of these companies will communicate with the people who signed in their guestbook. Be creative and use the guestbook as a sourcebook for potential clients. The people who visited your booth and who got your materials are definitely interested in your products or else they will not even glance at your booth. Why not take advantage of their contact information?  Mail them a thank you letter along with more information about the product and where they can buy the products.

5. Promote your products but do not be too pushy. Visitors are often turned off by very eager booth personnel who call out to the visitors using their loudest voice. No one would want to visit your booth if your personnel are boisterous. Allow the visitors to go inside your booth and look at the items you have on display but always keep a welcoming smile. Entertain their questions and try to respond to them accordingly. Never shout your words of welcome to the visitors since they might feel defensive all of a sudden and decide against looking at your products.

Anatomy Of A Successful Trade Show Exhibit

A trade show, also known as a merchandise show or market week, is an exhibition or a business gathering organized by companies that showcase and demonstrate their new products and services and also their latest offerings. Trade shows also provide opportunities for companies to meet their customers, to learn new trends and to identify new prospects.

Trade shows are not open to the public and can only be attended by company representatives, members of the trade and members of the press. One advantage of holding a trade show is that it shortens the time it takes for companies to look for prospective customers. But the major disadvantage is that customers and prospects pay little attention to the many exhibitors and their products due to the many distractions and the busy atmosphere inherent in trade shows.

Exhibitors can make effective use of trade show displays in trade shows to direct visitors to their main display area. Trade show displays are used to give visitors a better understanding or appreciation of the products or services being marketed. Although exhibitors are only supposed to put their trade show displays within the confines of their designated trade show exhibit area, exhibitors also display items in strategic areas of the fair grounds. Trade show displays often used include banner stands, counters and cabinets, panel display etc. that clearly display the company logo, basic company information and company slogan.

The trade show booth is an important component of the trade show display as it aims to enhance the brand and marketing experience for the visitor. It facilitates valuable direct face-to-face contact between the companies and their prospective customers. The whole booth set-up includes counters kiosks, lighting, flooring, literature racks, banner stands and high impact graphics, with the booth design, the staffing and the handouts the main factors to a successful trade show booth.

Many companies prefer to rent pre-owned trade show exhibits and displays rather than to buy or to create them from scratch to save on the trade show booth construction costs and also on the expense of warehousing the displays after the trade show is over.

Trade shows demand a lot of work and effort, and exhibitors have to plan well in advance so as to make the trade show a success. It is because any successful trade show offers exhibitors with a very valuable opportunity to build relationships face-to-face with their clients and to close lucrative business deals.



After making its home in Chicago for a long time, Graph Expo will be moving to the Orange County Convention Center in Orlando in 2016 for the first time.

The show, owned by the Graphic Arts Show Company, will be held Sept. 25-28.

“We are delighted to be bringing GRAPH EXPO to Orlando in 2016,” said GASC President Ralph Nappi. 

He added, “Not only did Visit Orlando and the Orange County Convention Center superbly represent just how ideal a destination Orlando would be for our show’s date and size requirements, they also convinced us with the momentum behind Orlando’s booming tourism community that it represents an exceptional overall show visitor and exhibitor experience.”

The four-day GRAPH EXPO 16 print technology manufacturing show is expected to draw nearly 25,000 attendees to Orlando in is expected to generate approximately $40 million of economic impact across Orlando.

“Orlando is recognized among the top three convention markets in the United States, based on its modern convention center and dynamic tourism community that is best known for its hospitality and guest service,” said Visit Orlando President and CEO George Aguel.

He added, “We are excited to welcome GRAPH EXPO visitors and exhibitors to Orlando for the first time. They will see that our wide variety of resort hotels, the increased investment in our convention center and airport, and the great reputation we now have for award-winning dining and exciting nightlife make Orlando more competitive than ever as a host city for major exhibitions, conventions and conferences.”

This year’s show will take place Sept 13-16 at Chicago’s McCormick Place.

PMMI and Koelnmesse GmbH Join Forces for New U.S. Processing and Packaging Show

March 25, 2015
TSNN News



PMMI, The Association for Packaging and Processing Technologies has teamed up with Germany-based Koelnmesse GmbH to launch a U.S.-based trade show focusing on processing and packaging technologies for the food and beverage marketplace.

PMMI produces the PACK EXPO series of shows and Koelnmesse GmbH produces the Cologne-based Anuga FoodTec, the international supplier fair for the food and beverage industry.

“Koelnmesse, and its Anuga FoodTec show are world leaders in food and beverage processing,” said Charles D. Yuska, president and CEO, PMMI. “With shows dating back nearly 100 years, the experience and recognition that Koelnmesse and Anuga bring to the table, particularly in Europe, is invaluable.”

The new show will launch in spring 2017 and provide an opportunity for manufacturers in this arena to discover the solutions that will help them grow their businesses. The location of the show is not finalized, according to PMMI officials. 

“Working with this leading organization to bring a new food and beverage focused event to North America makes great sense for PMMI and ensures a world-class event,” Yuska added.

Gerald Böse, president and CEO of Koelnmesse GmbH, said, “PMMI and the PACK EXPO portfolio of shows are recognized around the world as industry leaders for processing and packaging solutions, and we’re eager to work with them on this exciting new venture.”

The 2015 edition of the Anuga FoodTec show opened March 24 in Cologne. PACK EXPO Las Vegas 2015 kicks off Sept. 28 at the Las Vegas Convention Center.

AHC Media Set to Launch Emergency Medicine Reports’ Summit

March 23, 2015
TSNN News



AHC Media, a medical media and publishing company, will launch the Emergency Medicine Reports’ Summit, an interactive seminar highlighting the key issues emergency medicine providers face every day.

The two-day summit will be held Aug. 28-29 at Wynn’s Encore in Las Vegas and will focus on the top 10 matters affecting emergency medicine right now.

“For more than 30 years, emergency physicians have counted on our bi-weekly Emergency Medicine Reports for concise and reliable coverage of the most up-to-date information,” states David Fournier, CEO and Publisher of AHC Media.

He added, “With the summit, we bring the publication to life to address the most pressing issues that emergency medicine physicians tell us they are facing. This is a place for us to share ideas and learn from each other.”

Agenda topics were derived from an AHC Media survey of 1,500 emergency medicine physicians from across the country.

This survey identified the following key topics: emerging infectious diseases and management, managing chest pain, toxicology, airway restrictions, antibiotics, reading CT scans and ways to increase job satisfaction.

Program Chair Sandra M. Schneider, MD, who is the Professor of Emergency Medicine at Hofstra NorthShore LIJ School of Medicine, as well as the attending physician Department of Emergency Medicine, NorthShore University Hospital, Manhasset, N.Y., has created an agenda aimed at emergency department physicians and other associated department personnel.

Interbike Adds Space at Mandalay Bay Convention Center

March 23, 2015
TSNN News



For the past two years, Emerald Expositions’ Interbike has taken up four halls at the Mandalay Bay Convention Center in Las Vegas, and now it’s set to expand to even more space.

The show previously filled halls A, B, C and D in the venue’s South Convention Center area and has added hall E to the mix.

Show management cites several factors contributing to the overall space filling up, including the addition of a new indoor test track, a new Product Innovation Zone, a new food court with seating, on-floor retail education and more.

“Contracts for booth space are coming in at a fast pace from returning and new companies,” said Pat Hus, vice president of Interbike.

He added, “We’re thrilled to have some familiar brands return to the show after being absent in years’ past, like GT Bicycles and Gore Bike Wear (with Hawley LLC), new brands like Fabric Saddles from Cycling Sports Group and more than 75 companies (to date) that have never exhibited at the show.”    
 
Interbike will add a new VIP Retailer lounge on the showfloor and will be available to people who attended The 2015 IBD Summit, are among the 2015 NBDA America’s Best Retailers and more.
 
Interbike sales director, Andria Klinger said attendees will notice a much improved navigation experience at the show.
 
“The added space allows us to have more consistent, uninterrupted aisles which will naturally enhance show floor exploration and flow,” Klinger said.

She added, “In addition to creating a new Product Innovation Zone, we are also expanding the popular Urban Yard and relocating it closer to the new hall to accommodate heavy demand.”
 
The space also will accommodate a new section for companies that previously exhibited at the Health+Fitness Business Expo, a retail fitness oriented show that is no longer a stand-alone event.

In addition, Hus said that there will be increased space for additional showfloor networking and meeting space.

Interbike returns to the Mandalay Bay Convention Center beginning with OutDoor Demo in Boulder City, Nev. Sept. 14-15, followed by the Interbike Expo Sept. 16-18.

World of Asphalt and AGG1 2015 Break Attendance, Exhibitor, Square Footage Numbers in Baltimore

March 20, 2015
Rachel Wimberly

Rachel Wimberly is president and editor-in-chief of Trade Show News Network. Follow her on Twitter – TSNN_Rachel.



The World of Asphalt and AGG1 2015 not only scored new attendance records, but also they broke records in number of exhibitors and net square footage.

“Exhibitors and attendees alike cited the value of face-to-face dialog with so many industry professionals and companies in one place and the consistently high-quality environment of the shows,” said Show Manager Rich Prausa of the Association of Equipment Manufacturers. 

The shows, held March 17-19 at the Baltimore (Md.) Convention Center, had a total attendance of 7,600, which was up more than 26 percent, compared with the last show, and 1,000 more than the previous record. 

Attendees came from all 50 states, 9 of the 10 Canadian provinces and more than 50 other countries.

In addition, both shows set exhibitor and exhibit space records, with a total 450 exhibitors on more than 135,000 net square feet to showcase the latest technologies and products.

“The enthusiasm and industry support have been wonderful; it’s really important for us to come together to talk with and learn from each other, and that’s what these shows delivered,” said Rick Feltes of Lafarge North America and 2015 Chair of NSSGA’s AGG1 Academy & Expo, representing the National Stone, Sand and Gravel Association. 
 
He added, “The people and companies who were here understand the importance and the value of education and networking; and they’re the ones who will succeed.” 

Besides a busy showfloor, a record 10,000-plus education session tickets were purchased by attendees for the shows’ signature learning programs.

Attendees could take advantage of more than 110 education sessions focused on industry best practices, solutions and benchmarking. Education included NSSGA’s signature AGG1 Academy and NAPA’s People, Plants and Paving Training Program.  

“This has been a tremendous event; the interaction and energy on the show floor as exhibitors connected with customers has been great, very positive,” said 2015 World of Asphalt Show & Conference Chair Rick Moore of Lehman-Roberts, representing the National Asphalt Pavement Association.
 
He added, “Attendees were focused and here to learn, to examine the latest equipment and products and make the wise choices for their businesses to stay competitive in today’s business environment.”

Next year’s show will be held March 22-24 in Nashville, Tenn. 

New Attendee Acquisition Benchmarks and Practices Study Released

March 19, 2015
TSNN News



Exhibit Surveys and Lippman Connects recently teamed up to conduct a study that examined “New Attendee Acquisition Benchmarks & Practices” and, among other findings, a two-thirds majority of the attendee acquisition/attendee marketers respondents said they expected revenue growth.

“(The fact that) 65 percent of respondents anticipate their next event’s revenue will increase is a very positive sign for our industry,” said Sam Lippman, president and founder of Lippman Connects, which is compared to one-third citing higher revenue expectations last year.

As one can imagine, the largest attendee acquisition challenges cited were capturing the attention of the audience/prospects (64 percent) and identifying new prospects (60 percent).

Buying lists is the top method used to identify new prospects. Partnering with industry organizations, using social networking/social media and attending other industry tradeshows also were mentioned.

Two-thirds of attendees have concentrated their efforts on more targeted efforts to retain and attract attendees, while more than half also have taken the time to improve their mobile app.

Even so, improving the mobile app experience at the event even more still was on respondents’ to-do list, according to Jeff Stanley, executive director of strategic research at Exhibit Surveys.

“Improving the mobile app is one of the key actions respondents are taking to attract and retain their attendees, which seems to indicate there could be some change or flux in their providers of mobile apps,” Stanley said.

He added, “Discussion at a recent Attendee Acquisition Roundtable indicated that event marketers were still looking to get from their mobile app the right mix of functionality, as well as increased adoption by attendees.”

All events use e-mail marketing, digital and social marketing methods. Seventy percent use SEO/Paid search and 63 percent use telemarketing.

In the coming year, two-thirds plan to increase their social media marketing budget and more than half plan to increase spending for digital marketing.

Most of the respondents utilize social media efforts in their marketing, although one-fifth say they consider their efforts to be successful

The average cost to attract an attendee to an event is $31.74 per attendee.

“From discussion at a recent Attendee Acquisition Roundtable, we found out that some shows are not tracking this cost, but the ones that are most metrics savvy use this number to gauge the success of their efforts,” Stanley said.

Lippman found a glaring problem in the fact that only one-third of respondents had anything to do with the event’s educational programs.

“How can organizations expect someone to successfully market a program they were not involved in creating?” he asked. 

To download the executive summary of the story, click HERE.

For more information on taking part in an Attendee Acquisition Roundtable, click HERE. 

ASAE Great Ideas Conference Scores Highest Attendance in Orlando

March 17, 2015
TSNN News



The American Society of Association Executives’ Great Ideas Conference, held March 8-10 at the Hyatt Regency in Orlando, scored its highest attendance ever, with 806 coming to the meeting.

This represents the highest attendance in its 12 year history and 15-percent increase from last year’s record-breaking numbers.

During the Opening General Session, Alan Gregerman, author, president and Chief Innovation Officer of Venture Works Inc., walked attendees through how they can discover the power of strangers and the importance of being open to new possibilities because it can be the key to enhancing your organization.

He encouraged attendees to be curious and humble and asked them to think about how they can better invest and engage others.

Participants took part in a new learning format called discussion dens, which are 20-minute causal conversations between learning labs. They covered a variety of topics including sharing technology triumphs, productivity tips, and learning from failures.

“For the second year in a row, we have set attendance records for the conference, which highlights how the Great Ideas Conference continues to evolve through new content formats and great speakers,” said ASAE President & CEO John H. Graham IV, FASAE, CAE.

He added, “Participants gained insights, strategies, and ideas they can take back and implement into their organization.”

Attendees participated in a variety of sessions including: communication and marketing strategies, volunteer management, data-decision making, member engagement and navigating association careers. They also participated in 30-minute express learning sessions called Snap Learning Spot, which covered topics ranging from how to engage exhibitors in conference education to creating an open online course.

 Wrapping up the innovative conference was founder and author, Todd Henry, of Accidental Creative. He encouraged attendees to create more white space in their lives because it will help breed creativity. He outlined the seven deadly sins that cause mediocrity and identified ways attendees can unleash their best work.

ASAE held a pre-conference Executive Leadership Program March 7-8 with Rafi Mohammed, author of “The 1% Windfall”. In its third year, 98 association executives and consultants participated in a discussion about key pricing concepts.

They obtained a blueprint-template on how to create a comprehensive pricing strategy, so they can develop and implement one inside their organization.

Next year’s conference will be March 13-15 at The Broadmoor in Colorado Springs, Colo. For more information, about this year’s conference, visit Great Ideas website.

New Business Contracts: Experient, Balluun, Spargo All Snag Deals

March 17, 2015
TSNN News



Since the beginning of the year, business has continued to pick up in the trade show industry and with that has come a bevy of new and renewed contracts.

The Association of Equipment Manufacturers has extended their partnership with Experient to be the exclusive partner for event registration and lead retrieval services for ICUEE 2015, The Demo Expo, which is the largest event in North America for utilities and utility contractors.

This event adds to the current partnerships for AEM’s CONEXPO-CON/AGG, the largest show in North America for the construction industries, and CONEXPO Latin America, the inaugural CONEXPO-branded show for the Latin America Marketplace.

“Experient’s account team structure and staff expertise are paramount to us,” said Dana Wuesthoff, AEM’s director of Event Registration and Housing. “And, with their history of high-quality performance at our other events, we look forward to working with them on ICUEE.”

The American Society of Health-System Pharmacists (ASHP) has appointed J. Spargo & Associates, Inc. as their exposition and sponsorship sales and management company for their Summer and Midyear Meetings.

ASHP’s Midyear Clinical Meeting is the largest gathering of pharmacists in the world. More than 20,000 pharmacy professionals from more than 100 countries attend the Midyear Clinical Meeting annually.

The 2015 Midyear Meeting will be held Dec. 6-10 in New Orleans, La. The Summer Meetings provide attendees with opportunities to attend educational programming focused on ambulatory care, informatics, medication safety, and pharmacy practice and policy.

The 2015 Summer Meeting will be held June 6-10 in Denver, Colo.

Balluun signed a strategic partnership with the American Made Show to create a digital marketplace for the gift trade show industry, which encompasses studio artists and designers that produce handcrafted works for luxury boutiques, galleries and museum stores.

The American Made Show is the largest wholesale trade marketplace that brings together top artisans and retailers who trade in authentic, American-made merchandise, including artisan made jewelry, home décor, fashion, furniture, and gifts.

Together, Balluun and the American Made Show will bring advanced digital capabilities, including social networking and ecommerce to AmericanMadeShow.com.

“Balluun continues to be a technology leader in B2B e-commerce, and this is due to our partnerships with best-in-class trade show operators like the American Made Show,” said Peter Koch, chief product officer and founder of Balluun. “Balluun 365 is a platform for them to enhance and extend their first class experience to 24/7/365.”

Wendy Rosen, Founder of The American Made Show, added, “We are thrilled to partner with Balluun as the exclusive provider of authentic American Made resources for Balluun’s digital marketplace’s nearly 20,000 member retailers. It is also an honor for us to join with other major national events like Pool, Toy Fair, ENK, Magic and Coterie, which represent thousands of stores that may have never before explored authentic American Made jewelry.”

Veteran Journalist Tom Brokaw to Deliver Keynote at 2015 BIO International Convention

March 16, 2015
TSNN News



Veteran journalist and author Tom Brokaw will deliver a keynote address at the 2015 BIO International Convention June 15-18 at the Pennsylvania Convention Center in Philadelphia.

The BIO International Convention draws more than15,000 leaders from the biopharmaceutical industry.

 “With his decades of distinguished work on the frontlines of television journalism, we are thrilled Tom Brokaw will be joining us for the 2015 BIO International Convention,” said Jim Greenwood, president and CEO of BIO.

He added,“His storied career has seen him headline such distinguished programs as the NBC Nightly News and Meet the Press as well as report on countless subjects ranging from elections, education, energy, medicine, immigration and other world events.”

Tom Brokaw has spent his entire journalistic career with NBC News, beginning in 1966 in the Los Angeles bureau, where he covered Ronald Reagan’s first run for public office, the rise of the Sixties counter culture, the assassination of Robert Kennedy and the 1968 presidential campaign.

From Los Angeles, Brokaw went to Washington, D.C., as the White House correspondent and principal back up as anchor of “NBC Nightly News”.

He next moved on to New York and “TODAY”, followed by his appointment as anchor and managing editor of “NBC Nightly News with Tom Brokaw”. He took over “Meet the Press” for the 2008 campaign after the death of his close friend and colleague Tim Russert.

In 1998, Brokaw published his first book, “The Greatest Generation”, one of the most popular non-fiction books of the 20th Century.

Brokaw has won every major award in his craft, including Peabody, Duponts, Emmys and lifetime achievement recognition. In 2014, President Barack Obama awarded Brokaw with the Presidential Medal of Freedom.

3 Artwork Tips to Show Off the Perfect Visuals

March 15, 2015
Ben Camerota

Ben Camerota is the President of MVP Visuals, suppliers of custom branded displays for trade shows, retail promotion and corporate events



When you meet someone for the first time, you have about seven seconds to make a first impression. It’s not much! But, when you’re walking around a busy trade show, it probably takes you even less than that to form an impression of a booth as you pass it.

Most trade show traffic passes by quickly, assessing your business based on a few square feet of display space. So what ‘s your silver bullet then? What can make visitors stop before they pass you by? Striking display visuals with high quality, eye-catching graphics.

As exhibitors, we ask a lot of our trade show visuals; they need to sum up our brand, show what we do, and grab attention all at one time. None of that is possible with sub-par images and graphics. Low-quality or poorly printed visuals will leave you looking amateurish and unprofessional, at best. But, how can you ensure that your images and logos translate perfectly from files on your computer to huge banners and backdrops?

Tip #1: Get the Resolution Right

You can’t always use the same image file for your website photos and your large-scale printing needs. That’s not just about size – it’s about resolution. Resolution is measured in DPI (dots per inch), and even for small or medium print jobs you shouldn’t use anything under 150 DPI. 

You’ve probably seen some lo-res graphics at trade shows before: they look fuzzy and slightly out of focus, and in the worst case scenarios the edges of images look jagged. It’s not a good look, whether you’re printing a banner with photos or a table cover with your logo. To check the resolution of an image before you send it to the printer, right click on the image and select Get Info or Properties from the drop down menu.

Tip #2: Send the Right Type of Image File

Because large-scale printing involves blowing up your images to a bigger size, you need to make sure they will look as good small as they do splashed across a wall. Vector files are ideal for this, since every element of the image is enlarged in exact proportion to the other elements, yielding sharp, clean printing.

Raster files (most typical images fall into this category) can work, but since each individual pixel is enlarged, you need a high resolution to keep it from looking spotty or pixelated. Read more about these file types here.

Tip #3: Know the Color Reference

Unfortunately, it’s pretty common to receive a custom-printed visual in a color that is not quite right. You need the colors to be exact and consistent, since they will clash with your other visuals if there’s any difference at all between shades. The best way to make sure your printer gets it right is to supply them with a PMS number.

The Pantone Matching System is a standard of colors and shades, so you and your printer will be speaking the same language. Don’t know what colors your logo uses? Ask your designer for the PMS numbers. And remember that colors look different depending on the material they’re printed on, so ask to see a sample if you’re not sure how it will look.

Enlarging your graphics to make an eye-catching trade show display might seem complicated, but working with a custom printer who knows their stuff is your best bet. They’ll walk you through what you need to get started, and provide advice on what will work best in your situation. With swatches, samples and proofs, you should be able to get exactly what you need to turn heads at your next trade show.