Tips When Attending Trade Shows

Trade shows can be an excellent opportunity for you and your business, whether you are an entrepreneur or you’re representing the company you work for. Thousands of people set up trade show booths and trade show displays across the country at a huge variety of industry events. However, many people don’t know how to take advantage of the opportunities a trade show offers. Some plan on simply attending, setting up their trade show booth, and then staying there all day hoping to attract new business.

Manning a trade show display is only part of the reason you should be attending a trade show. The other vendors at a trade show can provide you with a wealth of new information and contacts in your industry; all accessible in the same room on the same day—this is the unparalleled attraction of a trade show for your business.

If you plan to attend a trade show, make sure you are not the only person there representing your company, even if you are a small business owner with few employees or a sole proprietorship. You will need at least one person to staff your trade show booth, and another to walk the floor taking in the other trade show displays.

If necessary, get your spouse or a good friend to come with you and give them a crash course on how to handle your trade show booth while you check out the other vendors – and only do so when it is slow so you don’t miss important business opportunities. When you make reservations for the hotel you will stay at during the show, try to find a room as close as possible to the actual location—preferably within walking distance. That way, you won’t have to bring anything with you to the venue other than the materials for your trade show display.

Before you attend a trade show, go over the list of vendors who plan to put up trade show booths. Make lists of the vendors you must see, the vendors you would like to see, and those you can live without seeing. You may even be able to schedule appointments with your top priority vendors.

Research the companies and determine ahead of time what you would like to find out from each trade show display and what your goals are regarding each vendor: are they competition, or a potential contact? If they are a potential contact, how would they specifically benefit your company? Have questions ready to ask vendors to save yourself time walking the floor.

Another good time saving strategy is to obtain a map and a directory of the trade show when you arrive on location, before the show begins. Use the map to plan your route, and check your prioritized list of vendors against the directory to find out whether any vendors have been added or dropped out.

During the trade show, be active in your quest for information. Don’t feel bad about passing by trade show booths that don’t interest you. Like you, they are attending the trade show to generate new business, and they don’t want to waste time talking to someone who isn’t a potential customer.

Visit your targeted trade show displays, engage in a dialogue with the vendors, and ask questions. If the trade show booth offers handouts, samples or other materials, take only those you actually want to find out more about. It can be difficult to tote a loose stack of glossy brochures, catalogs, and bulky product samples around a busy trade show floor.

If possible, arm yourself with an empty briefcase or duffel bag to stow materials. Use your time wisely to gather intelligence on your competition and make new industry contacts that will benefit your company.

When the trade show ends, especially if it is a multiple-day event, take the time to make notes and organize the materials you gathered before you leave the event. If you need to mail reports, brochures or other materials to your colleagues, prepare the mailings right away while “who gets what” is still fresh in your mind.

Make sure to store your trade show display safely so nothing is damaged and you can find everything you need the following day. When you return from the trade show, remember to follow up with the contacts you have made—and start preparing for next year’s trade show!

Introduction to Trade Show Exhibits

When you are planning for your next trade show exhibit you should look back to when you were only browsing the many different booths, exhibits, and displays. Remember what type of exhibits got your attention. Your presentation should also draw the crowd.

Before you just rush out and purchase displays for your trade show exhibition you must take into consideration many different aspects of how you desire your presentation to look and feel. You know you want it to speak to the potential customers that are passing by and hopefully bring them over so you can speak with them. Your exhibit must get their attention so will they walk over, and then you can get their undivided attention.

You must first decide which type of exhibit will be the best to present your products, services and your company image. You should also consider your budget. No matter what your budget you can find the perfect trade show exhibits that will convey your message with the image that you want others to see.

The size of your trade show exhibit can either make or break you. If you have one to large, the exhibit will be overwhelming and if you choose one to small it will look overcrowded and cluttered. The most common sizes for trade show exhibits are 10 feet by 10 feet, 20 feet by 20 feet, and 10 feet by 20 feet. Within this size limitation, you must also choose from pop-up designs, panels or complete Truss trade show display booths.

In the 10 feet by 10 feet size, you can find some great displays in various styles and designs. With the Clever 10 foot panel, you can choose from Backlit Header, lights, the color that you prefer for the lower panel and a different one for the upper panel. The benefits of using these panels are that they are sturdy and durable but very lightweight and easy to transport. The average weight of these panels is around 130 pounds.  The Genius I 10 foot panel you can also choose whether you want lights, the counter base color, Counter Laminate Color, the color of the lower panel and the upper panel. The features of this type of panel is that it is a folding panel display system, has 6 upper hinged panels, 6 lower hinged panels, 1 backlit header and lights, 1 alcove counter top and 1 alcove counter base. This wonderful panel is very impressive for all types of displays and normally weighs around 200 pounds.

If you prefer a larger size like the 20 feet by 20 feet, you should like at the features that are included with pop-up displays and Truss display booths. The best pop-up display of this size is the Trilogy 20′ x 20′ Island Pop up Trade Show Display. The features of this unique display are that it is in actuality three trade show booths in one. It has the 10-foot wide back-to-back exhibiting area that creates a triangular or star shape. If gives you the ability to present your products or different aspects of your company all the way around the display. You will also be able to choose the color and fabric that you desire along with a case to counter conversion kit and the colors and fabrics of this kit, lights, shelf package, Backlit Header Package and Reconfiguration Panels. 20 feet by 20 feet Truss booths come in a few unique styles such as the Cassiopeia, which features a steel construction; high shine silver color, 4 tabletops, and the ability to assemble with just four screwdrivers that are included. The Centaurus features the same quality steel construction, the high shine silver color, 24 silver spotlights, and the ability to add tabletops in either light wood or silver in color. The Neptune is sure to grab attention with features like a modular system that is quick and easy to assemble. The Jupiter is another modern and innovative display which gives you great features such as high shine silver color, quality steel construction, 6 tabletops in either light wood or silver, 8 silver spot lights, and easy to assemble with screw drivers that are included. The Vega is similar to other Truss booths but is an eye catching and appealing booth with options for tabletops, colors, and design.

The 10 feet by 20 feet size of displays gives you styles and designs to choose from such as pop-display’s, panels, and Truss booths. All of these also have many unique styles and designs that are sure to aid you in presenting your products, your company, or your services in a manner that is not only unique, stylish and original, but with prices within your budget.

Tips When Displaying at Trade Shows

Almost all products being sold in the market today have already been sold before by their competitors but what makes other products a hit despite their being new in the market? Most entrepreneurs say it is a matter of marketing your products to your target market.

Marketing can be done in various ways depending on the expertise of the marketer. However, one common way to market a new product is through participation in trade shows. Trade shows are held at any time of the year and they do attract buyers and prospective customers.

There are general trade shows but you can choose from niche trade shows depending on your area of business. Companies join trade shows not so much for actual selling but most importantly for showing off their products and for the possibility of getting bulk orders during the trade show.

A company or a sole proprietor planning to join a trade show should take note of the following:

1. Able personnel to man the trade show booth. A trade show is not just an ordinary selling venue but it is a venue where prospective clients abound so make sure that you send your best personnel to man the booth. Some companies take trade shows for granted and allow inept personnel to watch the booth. The people who are put in charge of your trade show booth can make or break your product. A good staff with public relations skill can attract more clients to your products. It is also important to instruct your booth personnel to dress properly depending on the venue of the trade show. Business attire will always be safe.

2. Invite visitors to your booth. The booth personnel must be trained and instructed to invite visitors to the booth. Most visitors walk away from trade show booth when they see the staff busy with their own thing. Tell your staff the main reason why they were assigned to the trade show and that is to get as many visitors to see your products. Booth personnel should be able to answer questions from the visitors because the visitors may already be potential customers. A booth demo will catch the attention of visitors especially if the demo is useful to them.

3. Prepare your brochures, leaflets and business cards and make sure you do not run out of them.  Always expect plenty of people to visit trade shows so never be caught without your marketing tools. Imagine if a potential client asks for your brochure or your card and then you cannot give him anything just because you did not prepare for an influx of people. It is better to have plenty of left over marketing materials after the show rather than miss the opportunity of showing off what you have to offer.

4. Keep a visitors’ book. Most companies who join trade shows require visitors who get their free marketing materials to sign up in a guestbook. However, only a few of these companies will communicate with the people who signed in their guestbook. Be creative and use the guestbook as a sourcebook for potential clients. The people who visited your booth and who got your materials are definitely interested in your products or else they will not even glance at your booth. Why not take advantage of their contact information?  Mail them a thank you letter along with more information about the product and where they can buy the products.

5. Promote your products but do not be too pushy. Visitors are often turned off by very eager booth personnel who call out to the visitors using their loudest voice. No one would want to visit your booth if your personnel are boisterous. Allow the visitors to go inside your booth and look at the items you have on display but always keep a welcoming smile. Entertain their questions and try to respond to them accordingly. Never shout your words of welcome to the visitors since they might feel defensive all of a sudden and decide against looking at your products.

Anatomy Of A Successful Trade Show Exhibit

A trade show, also known as a merchandise show or market week, is an exhibition or a business gathering organized by companies that showcase and demonstrate their new products and services and also their latest offerings. Trade shows also provide opportunities for companies to meet their customers, to learn new trends and to identify new prospects.

Trade shows are not open to the public and can only be attended by company representatives, members of the trade and members of the press. One advantage of holding a trade show is that it shortens the time it takes for companies to look for prospective customers. But the major disadvantage is that customers and prospects pay little attention to the many exhibitors and their products due to the many distractions and the busy atmosphere inherent in trade shows.

Exhibitors can make effective use of trade show displays in trade shows to direct visitors to their main display area. Trade show displays are used to give visitors a better understanding or appreciation of the products or services being marketed. Although exhibitors are only supposed to put their trade show displays within the confines of their designated trade show exhibit area, exhibitors also display items in strategic areas of the fair grounds. Trade show displays often used include banner stands, counters and cabinets, panel display etc. that clearly display the company logo, basic company information and company slogan.

The trade show booth is an important component of the trade show display as it aims to enhance the brand and marketing experience for the visitor. It facilitates valuable direct face-to-face contact between the companies and their prospective customers. The whole booth set-up includes counters kiosks, lighting, flooring, literature racks, banner stands and high impact graphics, with the booth design, the staffing and the handouts the main factors to a successful trade show booth.

Many companies prefer to rent pre-owned trade show exhibits and displays rather than to buy or to create them from scratch to save on the trade show booth construction costs and also on the expense of warehousing the displays after the trade show is over.

Trade shows demand a lot of work and effort, and exhibitors have to plan well in advance so as to make the trade show a success. It is because any successful trade show offers exhibitors with a very valuable opportunity to build relationships face-to-face with their clients and to close lucrative business deals.



The Professional Convention Management Association and the Singapore Exhibition and Convention Bureau have renewed their commitment to grow conference management education further in Singapore and Asia with a new two-year partnership agreement.

As part of this agreement, PCMA and the SECB will grow the annual PCMA Meetings Forum Singapore that will see its second edition take place over two days in June.

With the Association landscape in Asia at an early stage of development, opportunities abound for association leaders and executives to benefit from PCMA’s education in conference management.

The two-day Forum, which is scheduled from June 30 to July ,  will see discussions being led by prominent U.S. association Leaders from established organizations, such as the World Obesity Federation, GAMA International, Association for Financial Professionals and the International Urogynecological Association, amongst others, and facilitated by Sherrif Karamat, CAE, COO of PCMA. 

“PCMA focuses on delivering high quality education and business networking to help the meetings industry grow and advance,” Karamat said. “Our members and customers are looking to the region as an area of opportunity and we want to be on the ground supporting the development.”

The partnership also offers the chance for Singapore to showcase its appeal as a conventions destination to the world.

During PCMA’s first public forum to Singapore associations in 2014, invited speakers – including Lisa Dyson from the Teachers of English to Speakers of Other Languages, Inc (TESOL) – were very impressed with the city’s economic drive and keen focus on the meetings industry. Singapore was chosen as the host of the TESOL International Association Regional Conference 2015 in December.

“We felt strongly that our regional conference’s next location needed to be in Asia, and Singapore was the logical choice not only because its location is easily accessible for delegates from around the region and that the city state holds great appeal as a convention destination to our delegates,” Dyson said. “Additionally, the level of commitment to the association market from the SECB sets the destination apart from others in the region for us.”

Neeta Lachmandas, assistant chief executive (Business Development) at the SECB said, “We are happy to have found the right partner in PCMA. They not only provide relevant and strong education content for our Association and meetings industry but are also committed to innovating and setting standards in conference management themselves.”

She added, “We are also happy that PCMA is able to leverage Singapore’s strength in Asia’s meetings industry as an access point to reach key Asian audiences. With them as a partner, we are constantly learning from each other and mutually adding value to each other’s objectives. This is an important element in a partnership and one that we appreciate very much.”

Karamat added, “SECB continues to be a great partner of PCMA.  Our organizations are aligned on education objectives to provide training and programs to better an already sophisticated local infrastructure.  Similar to PCMA, Singapore recognizes how important it is to constantly evolve and look forward and ensure continued strength as a meetings and business events destination.”

The PCMA Meetings Forum Singapore 2015 will be held in conjunction with the Singapore MICE Forum, which is organized by the Singapore Association of Convention and Exhibition Organisers (SACEOS).

C-Star Retail-focused Show Launches in Shanghai with 5,721 Visitors

May 23, 2015
TSNN News



The first edition of C-star, Shanghai’s International Trade Fair for Solutions and Trends all about Retail, featured 162 exhibitors from 23 countries, presenting the latest retail technologies and trends for the Chinese market on 53,800 square feet of net exhibit space.

Exhibitors included industry leaders such as Sibu Design, Schlegel Concept, Interstore, Ezidone, Changhong Decorations, Octanorm System and LS Lighting as well as Nedap, Bizerba China, and Mettler Toledo.

With nearly 50 percent of the companies having overseas headquarters, C-star is the most international retail trade fair in Eastern China and emphasizes the show’s significance to leading retailers from abroad.

Visitor participation also surpassed expectations: 5,721 visitors from 59 countries and regions took part over the three days, with 18 percent coming from overseas.

Most international trade visitors were from the U.S., Japan, Hong Kong, Australia, India, Russia and Canada. This result further underscores C-star’s status as China’s most international retail trade show.

As the official satellite show of EuroShop – the world’s No. 1 retail trade fair – C-star 2015 was organized by Messe Düsseldorf (Shanghai) Co. Ltd. with the support of the EHI Retail Institute.

“I think it is not exaggerating to say that C-star has made a successful start and we are very confident that the show will further develop and become the leading retail show in China. This is only the start,” sais Axel Bartkus, general manager of Messe Düsseldorf (Shanghai) Co., Ltd.

“The number of shopping malls in China is set to double over the next years and Shanghai is the top retail spot in China, setting the benchmark for the country’s retail business. It only makes sense that we came here to start C-star. We have brought our expertise from Düsseldorf to Shanghai and everyone believes in the potential and the future growth of C-star,” said Hans Werner Reinhard, managing director of Messe Düsseldorf GmbH and chairman of Messe Düsseldorf China Ltd. 

Michael Gerling, CEO of the EHI Retail Institute, added: “China will soon become the world’s largest retail market, so it was the right time and the right decision to start C-star now.”

C-star 2015 attracted many companies who have been exhibiting at EuroShop (held every 3 years in Düsseldorf, Germany) for many years.

“When C-star was launched at last year’s EuroShop we were very excited to exhibit in China for the first time. We have been on board with C-star from the very beginning and we want to develop the show together with Messe Düsseldorf. You will definitely also see us next year at C-star,” said Mike Boeffert, managing director of Schlegel (Ningbo) Co., Ltd.

The C-star exhibitors were pleased with the high quality of the trade visitors. Wang Yue, director of Changhong Decorations, said, “It is very fascinating to see the never ending visitor flow in the hall. We also had many potential clients at our booth in the past days and are more than satisfied to be here at C-star.”

In addition to the exhibits, C-star 2015 included an informative supporting program. The C-star Retail Tour provided a full day guided tour of Shanghai’s most exciting shopping destinations.

At the C-star Retail Conference, leading industry professionals came together for two days to discuss solutions for retailers to turn their physical stores into preferred shopping destinations again, despite rising e-commerce and online shopping.

The conference featured numerous keynote speakers from international and Chinese retailers such as METRO, Walmart and Yi-Hao-Dian.

The next staging of C-star is scheduled for May 18–20, 2016, in Shanghai.

Sally Shankland Steps Down as CEO of UBM Americas

May 22, 2015
Rachel Wimberly

Rachel Wimberly is president and editor-in-chief of Trade Show News Network. Follow her on Twitter – TSNN_Rachel.



Nine months after being appointed CEO of UBM Americas, Sally Shankland will be stepping down at the end of June to pursue an opportunity in a different industry.

“Sally’s commitment to UBM has been significant. She has seen the Group transformed from a print-heavy conglomerate into an Events-focused media and communications business,” said Tim Cobbold, CEO of UBM.

He added, “Her role within this transformation has been noteworthy, particularly her long tenure as leader of our U.S. medical media assets. I thank her warmly for her contribution and wish her every success in her new role.”

Shankland joined UBM in 1988 and held successive positions in marketing, sales and management. Shankland led UBM Medica U.S.’s transition from a print-based publishing business to its position as one of the leading digital marketing services businesses serving the U.S. healthcare market.

“The decision to leave UBM was far from easy to make as I feel passionately about the organization and the people that work here,” Shankland said.

She added, “However, after 28 years, I feel I am ready for a new challenge – at a new company and in a new industry. I will look forward to watching as UBM realizes its ambition of becoming the world’s leading B2B Events organizer.”

UBM officials said they expect to find a replacement before Shankland leaves at the end of June. Until then, she will continue to fulfill her duties, including her position on the Executive Committee and the Advanstar Integration Committee.

One month after Shankland was appointed CEO of UBM Americas, UBM agreed to buy Advanstar Communications for $972 Million from hedge fund Anchorage Capital Group LLC and private equity companies Veronis Suhler Stevenson and Ares Management.

Among other shows, Advansta runs MAGIC Market Week twice a year in Las Vegas that draws 80,000 attendees. 

Shankland is a graduate of UBM’s Business Leaders Programme (2001 and 2011) and has completed executive development courses with Harvard Business School and Cornell University. 

She graduated from San Francisco State University with a B.A. (Summa Cum Laude, Honors) in Social Science following being educated in Italy and Germany. 

2015 SEMA Show Adds Space Outside Las Vegas Convention Center

May 20, 2015
TSNN News



The 2015 SEMA Show will expand into a new area to accommodate additional exhibitors during the show Nov. 3-6 at the Las Vegas Convention Center.

Located in the outside area on the south side of the venue (adjacent to the Renaissance Hotel), this new First-Time and Featured Exhibitors area also will include a transportation hub and serve as a primary thoroughfare into the SEMA Show.

“Industry professionals value and rely on the SEMA Show to do business,” said Peter MacGillivray, SEMA  vice president of events and communications. “The expansion areas make it possible for businesses in the industry to participate in the Show.”

First-time and featured exhibitors areas serve as extensions to the SEMA Show’s 12 designated floor sections, allowing additional manufacturers the opportunity to participate in and meet with buyers during the annual trade show, according to SEMA show organizers.

The 2015 SEMA Show will include a total of four first-time and featured exhibitors areas. Consisting primarily of newer manufacturers, each expansion area includes exhibitors representing market segments from nearby floor sections.

Here are the four expansion areas:

- Performance Pavilion: Located in the outside area south of the Las Vegas Convention Center, adjacent to the Renaissance Hotel 
– Upper South: Located in the upper level of South Hall, on the east side
– Grand Lobby Meeting Rooms: Located in the Las Vegas Convention Center Meeting Rooms N100-120, between North and Central Halls just east of the Grand Lobby
– Westgate Pavilion: Located in the Pavilion area of the Westgate Hotel, just north of the Las Vegas Convention Center

Each area includes a unique feature or attraction, such as a transportation hub, parking or registration. 

The 2015 SEMA Show will not include the Gold Pavilion, which housed hundreds of exhibitors during the 2014 event. Instead, the area across the street from Paradise Road will accommodate parking during the 2015 SEMA Show and will feature the second annual SEMA Ignited. SEMA Ignited is the official SEMA Show afterparty, where consumers are able to see and get up close with vehicles from the trade-only event.

“Several factors are taken into consideration before determining the location of Show features and attractions,” MacGillivray said. “We’re constantly looking for ways to improve and provide the industry with the greatest value. Given the new space near the Renaissance Hotel that’s been made available, 2015 SEMA Show exhibitors will be better served by the space that will include a transportation hub with parking, buses and taxi drop-off.”

The upcoming SEMA Show is on track to include nearly 2,400 exhibiting manufacturers.

MPI Selects Atlantic City for 2016 World Education Congress

May 18, 2015
TSNN News



Meeting Professionals International (MPI) has selected Atlantic City, N.J., as the destination for its 2016 World Education Congress (WEC).

The conference will be held June 11-14 at the Harrah’s Atlantic City Waterfront Conference Center, a Caesars Entertainment property.

“We look forward to hosting our World Education Congress in Atlantic City next year,” said Paul Van Deventer, president and CEO of MPI. “When selecting venues for MPI events, we look for destinations that provide great infrastructure, world-class facilities and memorable experiences. Having grown up spending my summers on the Jersey Shore, I am excited for the opportunity to showcase this unique and beautiful destination to our community.”
 
Held annually, WEC is MPI’s signature event through which it delivers premier education, business and networking opportunities, attracting more than 2,000 attendees including corporate, third party, and association planners, suppliers, students, industry faculty and more.

The association initially planned to hold WEC 2016 in Philadelphia, but recently switched the location due to changes in the space available for the conference. Next year will be the first time MPI has hosted a conference in Atlantic City and the first time in the state of New Jersey.
 
MPI follows a competitive request for proposal (RFP) process for all of its signature events and considers factors such as location benefits, meeting venue facilities, pricing, hotel offerings, destination accessibility, unique options and local support. The association will work closely with volunteer leaders from both the MPI New Jersey Chapter and the Philadelphia Area MPI Chapter as well as host city partners Meet AC and Caesars Entertainment.
 
“We are thrilled to be partnering with Caesars Entertainment in hosting MPI’s 2016 WEC. This is a strategic direction for Meet AC and for Atlantic City as we continue to diversify our mix of business. Showcasing Atlantic City to over 1,000 meeting planners and over 2,000 total attendees will definitely help us grow the meetings and conventions market,” said Jim Wood, president and CEO of Meet AC.

Atlantic City annually attracts more than 25 million visitors to its shores for both business and pleasure. Scheduled for completion in August 2015, the new Harrah’s Atlantic City Waterfront Conference Center’s 100,000 square-feet of meeting space offers a first-class meetings experience with state-of-the-art technology.

“We are extremely honored to welcome Meetings Professional International’s World Education Congress to Atlantic City and the Harrah’s Atlantic City Waterfront Conference Center next June,” said Michael Massari, senior vice president of Caesars Entertainment National Meetings and Events. “Cities all across North America vie for the chance each year to welcome WEC to their city, and MPI chose Atlantic City. This decision validates Atlantic City as a serious contender as a meetings destination for meeting planners across the country. Caesars Entertainment has a long and treasured partnership with MPI, and we couldn’t be more thrilled to welcome MPI’s members to Atlantic City and to Harrah’s next summer.”
 
This year WEC takes place August 1-4 in San Francisco at the Moscone Center. 

Experiential Marketing Summit 2015 Tackled the New Marketing Landscape

May 18, 2015
Lisa Apolinski

Lisa Apolinski is a professional speaker, blogger, and digital strategist. With her company,www.3DogWrite.com, she works with event managers to get their message to attendees, particularly through digital channels, on and off the show floor.



More than 1,500 attendees were on hand for the he Experiential Marketing Summit (EMS), held in San Francisco May 11-13, to hear from a wide range of fantastic speakers on new topics and issues facing the industry.  And, it was clear that when it comes to marketing, experimentation has never been more important.

In the morning keynote, CMO of Bacardi, Dima Ivanov discussed how Bacardi reviewed their brand and the customer experience in an effort to get back to the roots of the company.

 One key component was the identification of where the experience takes place, and maintaining that consistency in the experience. He also discussed the vision of the experience being important, as well as having an understanding of the prospect you are targeting.

In the session “Influencer 2.0”, Alex Frias of Trade Marketing Group, started the lecture with this statement: ‘Influencer is a dirty word.’  He also went on to review the idea of social influence as not always platform-agnostic, so platforms need to be considered when deciding on an influencer’s reach. 

There also needs to be a value exchange, according to Frias, and more than just digital reach, but offline influence as well, to truly make a social mark.

During the afternoon keynote, Kevin Alloccca of YouTube, looked at what makes content explode, as it does on their infamous channel. 

Like other sessions, he looked at the new generation of content feeders, and has named them ‘Gen-C’.  They are looking for content that provides connections, creation and community.  He also demonstrated, using popular video segments, content has to provide interactivity and an authentic experience.  “Make things that people want to be part of,” he added.

The well-attended session on College Millennials, led by Seth Fishbein of Keurig and Matt Fasano of Fluent, discussed the traits of the Gen Z group (ages 7–18).  With this group, the two explained, the brand experience has to be socially oriented, it must empower the target group and it must deliver value.

This group also believes that “failure is simply another shot at achievement”.  By targeting Gen Z, companies can anticipate the future of consumer behavior, since this group is rewriting all the rules when it comes to purchasing.

The 2016 EMS Summit will take place May 4-6 at the Denver Convention Center. For those who work in creating a brand experience, whether in the digital world or offline, this is a key conference to attend.

TSNN Webinar – Beyond the Hype: Discussing Effective Use of Trade Show Technology

May 17, 2015
TSNN News



The latest in a series of webinars on TSNN is “Beyond the Hype: Discussing Effective Use of Trade Show Technology”, on tap May 21 at 1 p.m. EST. Please register HERE.

The use of technology in trade shows and expos has become ubiquitous. Event apps, paperless meetings, and social media walls are just par for the course. Our discussion in this webinar will be on the most effective ways to use technology at our trade shows and expos.

Our panelists will discuss how they are using technology to build community, to market to attendees and exhibitors, and to gain insights into their audience. We will also be taking a look at what benefits exhibitors are looking for when it comes to technology.

Join us as we push past shiny object syndrome and get into the nitty-gritty of how show organizers and exhibitors are using technology effectively.

Here are some of the takeaways:

·         An understanding of what exhibitors consider a good investment

·         Best practices for introducing new technology to your audience

·         Ways to build community around your event

·         Best practices for effective on-line advertising

The webinar will be moderated by Traci Browne, who spent the last 15 years in the trade show industry. Much of that time was spent teaching exhibitors how to get more from their trade show marketing dollars and teaching show producers how to structure their shows to make their attendees, sponsors and exhibitors happier.

She is the author of “The Social Trade Show – Leveraging Social Media and Virtual Events to Connect With Your Customers” Traci now spends her time working with clients as a content marketer, captivating her clients’ customers through story telling.

Guest Panelists include Serena Baker, Director of Conferences & Events at Staffing Industry Analysts, Rob Hiner, Creative Director at Performance Racing Industry & Betsy Earle, Creative Director at Event Driven Solutions.

The webinar is sponsored by Signature Boston/MCCA, MapYourShow  and Onstream Media. 

Plastics Association Will Launch re|Focus: Recycling Summit and Expo in Orlando

May 14, 2015
TSNN News



Spurred on by the tremendous response to the recycle program at this year’s NPE2015, SPI: The Plastics Industry Trade Association decided to launch a new show next year – re|Focus: Recycling Summit and Expo.

The goal of the show, according to organizers, is to assist brand owners, processors and the plastics supply chain to take their environmental goals from aspirational to operational.

At NPE2015, which was held in April at Orlando’s Orange County Convention Center, 82 exhibitors participated in the program to recycle processing scrap generated on the showfloor, twice as many as at NPE2012, causing a dramatic increase in the amount of material collected for recycling.

Commercial Plastics Recycling (CPR), the official recycling company for NPE2015, collected, sorted, and recycled 191 tons of processing scrap, which was 62 percent more than was collected at NPE2012 and 235 percent more than at NPE2009.

As the show has grown and the amount of scrap has increased, the recycling program has increased its capacity.

“We reached out to exhibitors well in advance of NPE2015 to find out their needs and get a clear idea of how we should prepare,” said Paul Benvenuti of CPR. “Another big help was having our containers and trucks on site during setup since machines were being operated and generating scrap well before the start of the show.”

Altogether, NPE2015 generated 518 tons of waste at the Orange County Convention Center, including both processing scrap and post-consumer waste.

Of the total, 452 tons, or 87percent, was recycled. CPR reclaimed the processing scrap at its recycling facility in Tampa, Fla., and through a contract carrier, the Orange County Convention Center arranged for recycling of post-consumer waste.

All of this was driven by NPE’s Recycling Committee, comprised of representatives from companies exhibiting at NPE2015, and SPI’s director of operations, Lori Campbell.

“SPI and the plastics industry’s commitment to reduce, reuse, or recycle was a significant focus of the show, and we believe our recycling efforts were a realization of that commitment,” said Bill Carteaux, SPI’s President and CEO. “As the leading trade event in plastics, we needed to model the appropriate behavior, and thanks to the efforts of our recycling program partners, we were able to do just that.”

The new event, re|Focus: Recycling Summit and Expo, will provide education and solutions on plastics reduction, reuse, and recycling as well as sustainable practices in plastics design and manufacturing.

re|Focus will be held April 25-27  in Orlando, and  NPE2018 May 7-11, also in Orlando.

2015 International CES Draws Record-breaking 176,676 Attendees; Institutes Measures to Cap 2016 Attendance

May 13, 2015
Rachel Wimberly

Rachel Wimberly is president and editor-in-chief of Trade Show News Network. Follow her on Twitter – TSNN_Rachel.



After conducting an official attendance audit, the Consumer Electronics Association released final numbers for the 2015 International CES, with a record-breaking 176,176 attendees flocking to the show in January in Las Vegas.

At the same time, the association also unveiled plans to institute measures to cap next year’s show at 176,000 attendees in “an effort to ensure that attendees continue to have a quality experience,” according to show officials.
 
“With the growth of the consumer technology industry and the parallel growth of the International CES comes an increase in the qualified registrant base for our show. While these individuals are qualified industry professionals, we are reaching space capacity and simply can’t accommodate every qualified individual to our show,” said Karen Chupka, CEA senior vice president, International CES and corporate business strategy.

She added, “We take seriously our efforts to make sure CES attendees have a positive experience.”

Some of the enhanced, new credentialing procedures that CEA will enact for the 2016 CES include new registrants or previous registrants who did not attend the 2014 or 2015 CES will be subject to new enhanced credentialing and tighter qualification criteria.

This means that although individuals may have qualified for registration in previous years, they must resubmit credentials to qualify for the 2016 CES.

In addition, to qualify, all registrants must provide a brief description of their industry affiliation along with links to their company website with an employee roster, a description of their business engagement at CES or a link to a current publication or article the registrant authored or in which they were quoted or cited as an industry professional.

Also, in order to expedite affiliated registrants through the verification process, CES will ask registrants to include a business email address. 

The registration fee structure also will be changing, with tiered fees leading up the opening of the show.

“Our new procedures will help us cap the overall growth in CES attendance, promoting a quality business experience for our guests while focusing show and consumer technology industry growth in key areas, including new markets and trends,” Chupka said.

The 2015 CES  set a number of other records besides attendance, including more than 3,600 exhibitors, 2.23 million-plus net square feet of exhibit space, 6,952 media and analyst attendees, 703,602 mentions of #CES2015 during the show, with 7.51 billion total potential Twitter impressions, and 153 countries represented.

“We are thrilled to have produced such a phenomenal, record-setting International CES,” said Gary Shapiro, CEA president and CEO. “Our event offers a one of a kind, ‘can’t miss’ experience that allows our global attendees to see how different technologies from a range of industries impact each other.”

The audit was performed by Veris Consulting, and a full attendance audit summary report will be available online at the end of June.

New Business Contracts: CDS Renews with Massachusetts Dental, Spargo Picks Up American Society of Nephrology, Vision Source Selects Experient

May 13, 2015
TSNN News



The winter thaw finally has occurred in some parts of the United States and that includes a flurry of new business contracts being signed in the past few months.

The Massachusetts Dental Society extended its contract with its preferred registration partner, Convention Data Services, through 2017.

Under the agreement, CDS will continue to provide full registration services, membership integration, CEU application, lead management and exhibitor services for the annual Yankee Dental Congress.

“For the past nine years, the Massachusetts Dental Society has chosen to use CDS for registration and lead retrieval for its flagship event, the Yankee Dental Congress. … Their onsite team is proactive and extremely customer service oriented. Their development team is always willing to research new ideas. There are twists and turns in producing any event, and it is reassuring to know that we have CDS there to help manage any registration problems that come our way,” says Alisa Ufland, director of marketing, Massachusetts Dental Society.

The congress, New England’s largest dental meeting and the fifth largest dental meeting in the U.S., draws nearly 28,000 attendees from around the country.

The American Society of Nephrology appointed SPARGO as their housing management company for their 2015, 2016 and 2017 annual ASN Kidney Week meetings.

In addition, ASN appointed SPARGO as their registration management company for ASN Kidney Week 2015.

This week-long event attracts upwards of 13,000 attendees from more than 100 different countries around the world.

ASN Kidney Week provides attendees with opportunities to exchange knowledge, learn the latest scientific and medical advances and listen to discussions with leading experts in the field.

SPARGO currently handles ASN’s Expositions sales and management as well.

Vision Source, North America’s premier network of private practice optometrists, has selected Experient to be their preferred provider for unified event services including sourcing, planning, registration, housing, mobile app and lead retrieval. These services will be featured at The Exchange 2015, their annual member meeting, and will return each year through 2020.

“Since 2011 Experient has been providing the highest levels of consultation, event services and technology to Vision Source’s annual meeting, The Exchange,” said Randy Sones, Vision Source’s vice president of Marketing and Advertising.

He added, “Experient’s unified suite of event services yields vaulable demographic and behavioral data that we use to design better experiences for our guests.”

Founded in 1991, Vision Source is North America’s largest network of independent optometrists consisting of nearly 4,000 industry influencers.