Tips When Attending Trade Shows

Trade shows can be an excellent opportunity for you and your business, whether you are an entrepreneur or you’re representing the company you work for. Thousands of people set up trade show booths and trade show displays across the country at a huge variety of industry events. However, many people don’t know how to take advantage of the opportunities a trade show offers. Some plan on simply attending, setting up their trade show booth, and then staying there all day hoping to attract new business.

Manning a trade show display is only part of the reason you should be attending a trade show. The other vendors at a trade show can provide you with a wealth of new information and contacts in your industry; all accessible in the same room on the same day—this is the unparalleled attraction of a trade show for your business.

If you plan to attend a trade show, make sure you are not the only person there representing your company, even if you are a small business owner with few employees or a sole proprietorship. You will need at least one person to staff your trade show booth, and another to walk the floor taking in the other trade show displays.

If necessary, get your spouse or a good friend to come with you and give them a crash course on how to handle your trade show booth while you check out the other vendors – and only do so when it is slow so you don’t miss important business opportunities. When you make reservations for the hotel you will stay at during the show, try to find a room as close as possible to the actual location—preferably within walking distance. That way, you won’t have to bring anything with you to the venue other than the materials for your trade show display.

Before you attend a trade show, go over the list of vendors who plan to put up trade show booths. Make lists of the vendors you must see, the vendors you would like to see, and those you can live without seeing. You may even be able to schedule appointments with your top priority vendors.

Research the companies and determine ahead of time what you would like to find out from each trade show display and what your goals are regarding each vendor: are they competition, or a potential contact? If they are a potential contact, how would they specifically benefit your company? Have questions ready to ask vendors to save yourself time walking the floor.

Another good time saving strategy is to obtain a map and a directory of the trade show when you arrive on location, before the show begins. Use the map to plan your route, and check your prioritized list of vendors against the directory to find out whether any vendors have been added or dropped out.

During the trade show, be active in your quest for information. Don’t feel bad about passing by trade show booths that don’t interest you. Like you, they are attending the trade show to generate new business, and they don’t want to waste time talking to someone who isn’t a potential customer.

Visit your targeted trade show displays, engage in a dialogue with the vendors, and ask questions. If the trade show booth offers handouts, samples or other materials, take only those you actually want to find out more about. It can be difficult to tote a loose stack of glossy brochures, catalogs, and bulky product samples around a busy trade show floor.

If possible, arm yourself with an empty briefcase or duffel bag to stow materials. Use your time wisely to gather intelligence on your competition and make new industry contacts that will benefit your company.

When the trade show ends, especially if it is a multiple-day event, take the time to make notes and organize the materials you gathered before you leave the event. If you need to mail reports, brochures or other materials to your colleagues, prepare the mailings right away while “who gets what” is still fresh in your mind.

Make sure to store your trade show display safely so nothing is damaged and you can find everything you need the following day. When you return from the trade show, remember to follow up with the contacts you have made—and start preparing for next year’s trade show!

Introduction to Trade Show Exhibits

When you are planning for your next trade show exhibit you should look back to when you were only browsing the many different booths, exhibits, and displays. Remember what type of exhibits got your attention. Your presentation should also draw the crowd.

Before you just rush out and purchase displays for your trade show exhibition you must take into consideration many different aspects of how you desire your presentation to look and feel. You know you want it to speak to the potential customers that are passing by and hopefully bring them over so you can speak with them. Your exhibit must get their attention so will they walk over, and then you can get their undivided attention.

You must first decide which type of exhibit will be the best to present your products, services and your company image. You should also consider your budget. No matter what your budget you can find the perfect trade show exhibits that will convey your message with the image that you want others to see.

The size of your trade show exhibit can either make or break you. If you have one to large, the exhibit will be overwhelming and if you choose one to small it will look overcrowded and cluttered. The most common sizes for trade show exhibits are 10 feet by 10 feet, 20 feet by 20 feet, and 10 feet by 20 feet. Within this size limitation, you must also choose from pop-up designs, panels or complete Truss trade show display booths.

In the 10 feet by 10 feet size, you can find some great displays in various styles and designs. With the Clever 10 foot panel, you can choose from Backlit Header, lights, the color that you prefer for the lower panel and a different one for the upper panel. The benefits of using these panels are that they are sturdy and durable but very lightweight and easy to transport. The average weight of these panels is around 130 pounds.  The Genius I 10 foot panel you can also choose whether you want lights, the counter base color, Counter Laminate Color, the color of the lower panel and the upper panel. The features of this type of panel is that it is a folding panel display system, has 6 upper hinged panels, 6 lower hinged panels, 1 backlit header and lights, 1 alcove counter top and 1 alcove counter base. This wonderful panel is very impressive for all types of displays and normally weighs around 200 pounds.

If you prefer a larger size like the 20 feet by 20 feet, you should like at the features that are included with pop-up displays and Truss display booths. The best pop-up display of this size is the Trilogy 20′ x 20′ Island Pop up Trade Show Display. The features of this unique display are that it is in actuality three trade show booths in one. It has the 10-foot wide back-to-back exhibiting area that creates a triangular or star shape. If gives you the ability to present your products or different aspects of your company all the way around the display. You will also be able to choose the color and fabric that you desire along with a case to counter conversion kit and the colors and fabrics of this kit, lights, shelf package, Backlit Header Package and Reconfiguration Panels. 20 feet by 20 feet Truss booths come in a few unique styles such as the Cassiopeia, which features a steel construction; high shine silver color, 4 tabletops, and the ability to assemble with just four screwdrivers that are included. The Centaurus features the same quality steel construction, the high shine silver color, 24 silver spotlights, and the ability to add tabletops in either light wood or silver in color. The Neptune is sure to grab attention with features like a modular system that is quick and easy to assemble. The Jupiter is another modern and innovative display which gives you great features such as high shine silver color, quality steel construction, 6 tabletops in either light wood or silver, 8 silver spot lights, and easy to assemble with screw drivers that are included. The Vega is similar to other Truss booths but is an eye catching and appealing booth with options for tabletops, colors, and design.

The 10 feet by 20 feet size of displays gives you styles and designs to choose from such as pop-display’s, panels, and Truss booths. All of these also have many unique styles and designs that are sure to aid you in presenting your products, your company, or your services in a manner that is not only unique, stylish and original, but with prices within your budget.

Tips When Displaying at Trade Shows

Almost all products being sold in the market today have already been sold before by their competitors but what makes other products a hit despite their being new in the market? Most entrepreneurs say it is a matter of marketing your products to your target market.

Marketing can be done in various ways depending on the expertise of the marketer. However, one common way to market a new product is through participation in trade shows. Trade shows are held at any time of the year and they do attract buyers and prospective customers.

There are general trade shows but you can choose from niche trade shows depending on your area of business. Companies join trade shows not so much for actual selling but most importantly for showing off their products and for the possibility of getting bulk orders during the trade show.

A company or a sole proprietor planning to join a trade show should take note of the following:

1. Able personnel to man the trade show booth. A trade show is not just an ordinary selling venue but it is a venue where prospective clients abound so make sure that you send your best personnel to man the booth. Some companies take trade shows for granted and allow inept personnel to watch the booth. The people who are put in charge of your trade show booth can make or break your product. A good staff with public relations skill can attract more clients to your products. It is also important to instruct your booth personnel to dress properly depending on the venue of the trade show. Business attire will always be safe.

2. Invite visitors to your booth. The booth personnel must be trained and instructed to invite visitors to the booth. Most visitors walk away from trade show booth when they see the staff busy with their own thing. Tell your staff the main reason why they were assigned to the trade show and that is to get as many visitors to see your products. Booth personnel should be able to answer questions from the visitors because the visitors may already be potential customers. A booth demo will catch the attention of visitors especially if the demo is useful to them.

3. Prepare your brochures, leaflets and business cards and make sure you do not run out of them.  Always expect plenty of people to visit trade shows so never be caught without your marketing tools. Imagine if a potential client asks for your brochure or your card and then you cannot give him anything just because you did not prepare for an influx of people. It is better to have plenty of left over marketing materials after the show rather than miss the opportunity of showing off what you have to offer.

4. Keep a visitors’ book. Most companies who join trade shows require visitors who get their free marketing materials to sign up in a guestbook. However, only a few of these companies will communicate with the people who signed in their guestbook. Be creative and use the guestbook as a sourcebook for potential clients. The people who visited your booth and who got your materials are definitely interested in your products or else they will not even glance at your booth. Why not take advantage of their contact information?  Mail them a thank you letter along with more information about the product and where they can buy the products.

5. Promote your products but do not be too pushy. Visitors are often turned off by very eager booth personnel who call out to the visitors using their loudest voice. No one would want to visit your booth if your personnel are boisterous. Allow the visitors to go inside your booth and look at the items you have on display but always keep a welcoming smile. Entertain their questions and try to respond to them accordingly. Never shout your words of welcome to the visitors since they might feel defensive all of a sudden and decide against looking at your products.

Anatomy Of A Successful Trade Show Exhibit

A trade show, also known as a merchandise show or market week, is an exhibition or a business gathering organized by companies that showcase and demonstrate their new products and services and also their latest offerings. Trade shows also provide opportunities for companies to meet their customers, to learn new trends and to identify new prospects.

Trade shows are not open to the public and can only be attended by company representatives, members of the trade and members of the press. One advantage of holding a trade show is that it shortens the time it takes for companies to look for prospective customers. But the major disadvantage is that customers and prospects pay little attention to the many exhibitors and their products due to the many distractions and the busy atmosphere inherent in trade shows.

Exhibitors can make effective use of trade show displays in trade shows to direct visitors to their main display area. Trade show displays are used to give visitors a better understanding or appreciation of the products or services being marketed. Although exhibitors are only supposed to put their trade show displays within the confines of their designated trade show exhibit area, exhibitors also display items in strategic areas of the fair grounds. Trade show displays often used include banner stands, counters and cabinets, panel display etc. that clearly display the company logo, basic company information and company slogan.

The trade show booth is an important component of the trade show display as it aims to enhance the brand and marketing experience for the visitor. It facilitates valuable direct face-to-face contact between the companies and their prospective customers. The whole booth set-up includes counters kiosks, lighting, flooring, literature racks, banner stands and high impact graphics, with the booth design, the staffing and the handouts the main factors to a successful trade show booth.

Many companies prefer to rent pre-owned trade show exhibits and displays rather than to buy or to create them from scratch to save on the trade show booth construction costs and also on the expense of warehousing the displays after the trade show is over.

Trade shows demand a lot of work and effort, and exhibitors have to plan well in advance so as to make the trade show a success. It is because any successful trade show offers exhibitors with a very valuable opportunity to build relationships face-to-face with their clients and to close lucrative business deals.

On the Top 10 trade show list of companies ranked worldwide by revenues in 2015, as tracked by AUMA Association for the German Trade Fair Industry, Germany and U.K. are dominant.

With the exception of a few, most companies on the Top 10 are German or British, with Reed Exhibitions and UBM topping the list.

The numbers were the result of a study concluded by the AUMA in August 2016.

After the British organizers Reed Exhibitions ($1.33 billion) and UBM ($961 million), Messe Frankfurt was the third-ranked company, with revenues of ($728 million), followed by the French venue operator, organiser and exhibition service provider GL events, which posted revenues of $513 million.

Three further German organisers occupied the places 8, 9 and 10: Deutsche Messe AG Hanover with revenues of $370 million, Koelnmesse with $351 million and Messe Düsseldorf with $340 million.

Overall, companies from Europe dominate the rankings of exhibition firms with revenues more than $112 million (EUR 100 million).

Just five of 31 companies have their headquarters outside of Europe: Emerald Expositions (USA) in 12th place, the Hong Kong Trade Development Council in 15th, Coex (Korea) in 16th, Tokyo Big Sight in 20th and SNIEC Shanghai in 28th.

Of the exhibition companies with revenues of more than $112 million, eight are headquartered in Germany and seven in the UK.

The German exhibition companies posted total revenues of $3.8 billion in 2015.

Because of the cyclical strength of the current exhibition year, in 2016 AUMA expects revenues of between $4 billion and $4.2 billion.

Tarsus Group, which owns TSNN, was ranked No. 27 on the worldwide list, with $134 million in revenues for 2015. 

International Association of Venue Managers Honors Frank Poe with Lifetime Achievement Award

September 21, 2016

The International Association of Venue Managers awarded the 2016 Convention Center Lifetime Achievement Award to Georgia World Congress Center Authority (GWCCA) Executive Director Frank Poe, an IAVM member since Jan. 1, 1980.

The Lifetime Achievement Award, which will be presented during the 2016 International Convention Center Conference in Pasadena, Calif., recognizes individuals who have had a significant impact on the convention center industry and the IAVM community.

“To be recognized by your peers is a tremendous honor,” Poe said. “If you consider those who have received this award in the past, to be included with that group is humbling.” 

Prior to accepting the position of GWCCA executive director in April 2010, Poe was director of the Convention/Event Service Department for the City of Dallas (Dallas Convention Center, Union Station, Dallas Farmers Market, Office of Special Events, and Reunion Arena, where he started his career in 1972 as a part-time laborer.

He was appointed general manager of the Orange County Convention Center in Orlando from 1979 to 1980 and found his way back to Dallas for the next 17 years holding several leadership positions in the center’s Event Services and Cultural Affairs departments.

He was named executive director of Alabama’s Birmingham-Jefferson Convention Complex in 1997, a position he held for seven years until moving back to Dallas in 2004 to assume the aforementioned director position for the next six years.

Poe served as president of IAVM from 2000-2001 and chair of the IAVM Safety and Security Task Force from 2001-2004.

A founding member of the IAVM Academy for Venue Safety & Security, Poe currently serves as its dean. He also serves on the Metro Atlanta Chamber of Commerce Board of Advisors and on the Board of Directors for Central Atlanta Progress.

Poe graduated from Texas A&M University-Commerce with a degree in political science and history.

“Frank is an iconic leader in our industry who has influenced so many of our current and future leaders,” said Carol Wallace, the 2015 Convention Center Lifetime Achievement Award recipient. “It is wonderful that he will be recognized for his achievements.”

The IAVM Lifetime Achievement Award will be presented to Poe Oct. 28 during a luncheon at the International Convention Center Conference. The conference will be held Oct. 27-29 at the Pasadena Convention Center.

BCEC Performs Strongly Securing 140 New Conventions for Brisbane

September 21, 2016

In an increasingly competitive environment, Brisbane Convention & Exhibition Centre continues to perform strongly, securing 140 new conventions for Brisbane during the 2015/16 Financial Year.

International specialists in immunology, world trauma, wound management, drug resistant infections and vertebrate palaeontology are among those who will head to Brisbane as a result of the 140 strong line-up of conference wins by BCEC and its convention partners over the last 12 months.

More than 71,235 delegates from Australia and across the globe will deliver some 256,000 hotel room nights for the city generating $143 million in economic benefit to Brisbane and Queensland.

The scientific, medical and healthcare sectors along with education, engineering and aviation dominate a stellar list of conventions which demonstrate Brisbane’s strengths in these key sectors.

The value of securing these conferences for Brisbane is measured not only in economic terms but in the knowledge value and expertise shared by the world’s best and brightest.

Leading the list of recent international bid wins for Brisbane was Routes Asia 2018, Asia’s leading aviation route development forum.  

Bringing together a range of airlines, including some of the largest carriers from the Asian region as well as airports and tourism authorities, Routes Asia 2018 is expected to impact both by showcasing Queensland’s aviation and tourism industries, and on the future growth and development of Brisbane as a destination.

Securing this influential three day event for Brisbane was a united team effort with a consortium of tourism advocates and business events leaders including Brisbane Convention & Exhibition Centre (BCEC), Brisbane Airport Corporation (BAC), Brisbane Marketing, Tourism and Events Queensland, Queensland Trade and Investment Queensland, combining forces to deliver what is being hailed as very significant opportunities in aviation and travel.

BAC CEO and Managing Director, Julieanne Alroe said it was an honour for Brisbane to be chosen to host what is the largest and most important route development event for aviation based companies conducting business to, from and within Asia. “It is a reflection of Brisbane and Queensland’s growing importance and profile that it has been chosen for this event,” she said.

BCEC General Manager, Bob O’Keeffe said the Centre’s long term partnerships and close collaboration with Brisbane’s research, scientific and business communities, through its very successful Convention Advocates Partnership play a significant influencing role in continuing to attract high calibre conferences to Brisbane.

“The economic, knowledge sharing, investment and tourism benefits of hosting such events represent enormous value to Brisbane and to Queensland well into the future.”

The AEG Ogden managed Brisbane Convention & Exhibition Centre announced a record year for its signature Convention Advocates Partnership Program which has delivered an economic boost to Queensland of $90.7 million since its inception six years ago.

Mr O’Keeffe said BCEC would continue to invest in research and in retaining conference representatives in key overseas countries to grow Queensland’s share of the international convention market.

Brisbane Convention & Exhibition Centre, ranked World’s #1 Convention Centre is heading into a busy final quarter of the year with 43 conventions scheduled.

LeftField Media Will Launch Anime NYC

September 20, 2016

LeftField Media will launch Anime NYC, a new convention focused on anime, manga and Japanese pop culture, next year in New York City.

The first Anime NYC will take place Nov. 17-19, 2017, in Midtown Manhattan’s Jacob K. Javits Convention Center and bring fans together with guests from Japan and publishers across America.

Anime NYC will be presented by anime streaming portal Crunchyroll and built with the support of industry partners Funimation, VIZ Media and Kinokuniya Bookstore.

Anime NYC is the creation of LeftField Media, a boutique event company also responsible for Play Fair, a toy and family entertainment celebration run with the Toy Industry Association, and Awesome Con, Washington, D.C.’s Comic Con.

“Anime and manga have never been more prolific in America, with anime conventions in other cities bringing together as many as 100,000 attendees,” said Greg Topalian, founder of LeftField Media.

He added, “Yet while New York City is the largest city in America, no large event championing Japanese pop culture calls it home. Anime NYC will change this, and once established, we believe Anime NYC has the potential to become the largest anime convention on the East Coast.”

Crunchyroll – the world’s largest anime streaming service, with more than 20 million registered users and more than 750,000 paid subscribers – will present premiere screenings and special guests throughout Anime NYC, and Crunchyroll Premium Members will receive exclusive benefits at the event.

“It’s been years since there’s been a dedicated anime convention in the Javits, and we’re excited to have the opportunity to support a show in New York,” said Dallas Middaugh, Crunchyroll’s head of content management. “The LeftField team already has amazing experience working on anime shows, and it’s great to have the chance to help bring the best of anime and manga to East Coast fans at Anime NYC.”

Attendees overall will take in appearances by some of the biggest creators in Japan, extensive screenings, robust panel sessions, and features from anime, manga, and cosplay to Japanese toys, games, food and fashion from brands across the Japanese pop culture spectrum, headlined by Funimation, VIZ Media and Kinokuniya Bookstore.

“New York is a city where Japanese performers hold sold-out concerts and Japanese films receive North American premieres. Various events touch Japanese pop culture here, but no major event exists specifically for the anime and manga community,” said Peter Tatara, LeftField’s head of content.

He added, “There’s a demand from fans for an event to call their own, and I’m proud to work with our friends across the anime and manga worlds to create Anime NYC.”

All Show Services Buys Nashville-based Home Decorating and Remodeling Show

September 20, 2016

All Show Services has acquired the Home Decorating and Remodeling Show, held annually at Music City Center in Nashville.

The show has a 33-year track record of success and is sponsored by the Better Business Bureau.

“Acquiring the Home Decorating and Remodeling Show is a wonderful addition to our portfolio of shows,” said Eric Udler, president, All Show Services.

He added, “Our team has a long history of producing shows and we intend to grow this event into one of the premier home shows in the country.”

The 2017 show will take place Sept. 8-10 at Music City Center.

“Since the first time I met with Eric, I was impressed with his vision when it comes to producing home shows,” said Vandy Richards, long-time producer of the Home Decorating and Remodeling Show. “Exhibitors will reap the benefits of his team’s experience growing the New Jersey Home Show into a marketing machine by having the right mix of HGTV and DIY hosts, celebrity chefs and one-of-a-kind features.”

The newly acquired Home and Remodeling Show will be significantly larger than in years past and will attract more homeowners from the Greater Nashville Metropolitan Area.

Corporate Solutions of Westport, Conn., was the exclusive advisor to Show Pros International in arranging, structuring and negotiating this transaction.

“This is a great strategic acquisition for All Show Services as they have a long history of producing consumer shows in the home and pet industries,” said Nick Curci from Corporate Solutions.

He added, “They will surely grow this event into one of the premier home shows in the country.” 

This brings the All Show Services portfolio to four shows produced annually, including the New Jersey Home Show and Super Pet Expos. 

Future Looks Bright for the U.S. Exhibitions Market

September 16, 2016
Diana Gineva

Diana  Gineva is the editor of ]]>Globex 2016,]]> the global exhibitions organising market: assessment and forecast to 2020. Since joining ]]>AMR International ]]>five years ago, Diana has developed growth strategies for many global exhibition organisers

Healthy growth

The U.S. remains the world’s biggest exhibition market, valued at $12.8bn in 2015.

In a year when many of the exhibitions markets experienced a slowdown or decline due to macroeconomic difficulties (e.g. Brazil, Russia, Turkey) or security issues (France), the US outperformed the global exhibitions market and registered a healthy 3.5% year-on-year growth in 2014/15, driven by both price and space sold:

–          US booth space prices have increased on par with other mature markets driven by overall macroeconomic recovery and ever increasing labour and venue costs.

–          As the US economy has emerged from the recession, exhibitors are now purchasing larger booths to showcase latest products, as well as to accommodate attendee growth

–          However, this has been somewhat counteracted by stagnation in the number of exhibitors, which can be attributed to the increasing complexity of marketing efforts and the utilisation of alternative channels driving higher exhibitor churn at events.

The attendee is king

As exhibitors become more sophisticated in their marketing efforts, they are demanding a more specific audience, and venue and technological capabilities to engage with them in a targeted fashion.

Industry participants are increasingly working towards facilitating enhanced attendee engagement:

–          Organisers are leveraging mobile app technology to streamline attendee logistics and social media is being used to drive exhibitor and attendee communication

–          Mobile app adoption has room for growth; venue owners’ investment in expanded Wi-Fi bandwidth and more targeted exhibitor messaging may drive this growth

Another busy year of deal activity

A high number of deals took place in the US, though smaller in scale than the three main portfolio acquisitions that occurred in 2014: Advanstar, GLM and Hanley Wood.

Acquisition activity amongst the top players in 2015 focused on buying leading events within specific verticals, in order to expand capabilities within that area.

Notable acquisitions in 2015/16 include Informa’s acquisitions of the medical show FIME, WWETT for the environmental sector and MegaCon Orlando, Reed’s takeover of Card Not Present and the Miami-based JIS, as well as UBM’s acquisition of the BJI portfolio.


Despite the challenges emerging from alternative marketing channels and the proliferation of video conferencing technology, face-to-face will remain an important part of the business culture in the US and the US exhibitions market is expected to remain the fastest growing compared to other mature economies in Europe.

–          In the short term, input cost increases, such as labour, will drive price growth. However, this may be tempered in the long term if organisers are unable to marry price growth with tangible increases in value for exhibitors.

–          Space sold is forecast to grow steadily at 2% year-on-year in the short term, driven by continued US economic growth post-recession. Corporate profit growth and resulting business confidence will boost marketing budgets and demand for trade show space.

These US insights, plus analysis on 13 other mature and emerging markets globally can be found in Globex 2016. 


Know Your Alumni: Treat Them Right and Build Your Attendance in the Process

September 16, 2016
Ken Ferreira

Ken Ferreira, National Sales Application Manager at Convention Data Services. Ken has 22 years of experience in the tradeshow industry. ]]>]]>

Hotels and airlines know their repeat customers and recognize them for their loyalty. I’m a million-mile flier and my card says it. Customers like recognition for their commitment to a brand and it makes them feel valued. Do you know your repeat customers, your alumni attendees, and do you demonstrate the fact that you value their loyalty?

Why are your alumni attendees so important to your event? Your alumni are far more than just repeat customers and event attendees. They are your brand ambassadors, biggest supporters, and in many cases their word-of-mouth promotion of your event can be one of your most effective forms of new attendee acquisition advertising.

Here’s how you can show your alumni that you value their loyalty:

1.  Gather data and demographics on your alumni

Create demographic questions to learn the following about your alumni:

·         Region where they attend the most events

·         How many years they have attended

·         Buying power they represent for their organization

·         Past spending habits at your events

·         Educational sessions profile

2.  Create a targeted marketing plan

Analyze and segment the data you’ve collected on your alumni to determine which benefits to market to each segment. Create your plan to include:

·         Geographic marketing—for events that are on rotation or that are held in multiple regions, this information becomes vital. Sending geographical relevant information to your alumni shows that you know their attendance preferences. Additionally, if your event moves to a new region, make sure to perform a thorough search of your data history from past events to capture alumni names for this new geographic region.

·         Targeted marketing messages—base marketing emails on your alumni attendees’ past spending habits and average number of attendance days. You are more likely to get a positive response if you send event information that is important to them.

·         Educational sessions profile—offer session options based on the past interests of your alumni. Provide the opportunity to purchase conference packages and a la carte choices for similar sessions that might be of interest.

3.  Offer alumni pricing and incentives

Reward your alumni for their repeat attendance by offering:

·         Special pricing or a promotion for a discount.

·         If your sessions and special events usually sell out quickly consider giving your alumni the first chance to purchase these offerings at an alumni “soft” opening or pre-sale.

·         An easier registration process—reduce the multiple steps of a typical registration process with pre-populated information so that your alumni can quickly complete their registration.

·         Extra perks—integrate with your vendors to offer perks to alumni such as housing discounts.

4.  Enhance the onsite experience

Look for ways to recognize your alumni onsite and reward them:

·         Create a special registration area for alumni only.

·         Offer a special designation on the badge for your alumni with the number of years they’ve attended your event.

·         Provide an alumni lounge with light refreshments and a recharging station. Give your alumni the chance to relax, recharge, network and connect with your event!

Remember, a little appreciation and recognition of your alumni goes a long way. Treat them well and they will be your brand ambassadors who help grow your attendance by spreading the word about their positive experience at your event. 

Automechanika Chicago, NACE Will Merge in 2017

September 15, 2016

Automechanika Chicago, a trade show dedicated to high-end technical and management-related training for automotive collision and service repair shops, along with NACE (the International Autobody Congress & Exposition), an event for the collision repair industry, have signed a letter of intent to combine forces starting in 2017.

The co-production between Automechanika Chicago and NACE will create a unified stage using NACE’s strong relationships within the collision and OE community, combined with Automechanika Chicago’s global strength throughout the automotive aftermarket. 

Working in collaboration, the two entities will create an unprecedented partnership focused on training and product discovery for the automotive technicians, shop owners and parts distributors. 

A combined Automechanika Chicago and NACE show will take place July 26-29 in Chicago.

“We are extremely pleased with this alliance.  The industry has been asking for this and we listened,” said Dennis Smith, president and CEO, Messe FrankfurtNorth America.

He added, “By combining the expertise of two undisputed market leaders, Automechanika Chicago and NACE, we are confident of our ability to offer a comprehensive platform for companies interested in reaching collision and mechanical repair shops en masse.”

Automechanika Chicago produced its inaugural show in April 2015 in partnership with UBM, formerly Advanstar Communications, training more than 2,000 technicians and shop owners. 

NACE has served the automotive repair and collision market for more than 30 years.  The strong commitment to the automotive industry by each of these groups solidifies the combined position to exceed the demands of the market.

“By combining resources, this collaboration will provide the market with a unique opportunity to connect each segment of the industry thus serving the entire automotive collision and service repair audience,” said Dan Risley, president and executive director of the Automotive Service Association (ASA).”

UBM Automotive Vice President and General Manager Jim Savas said, “This partnership is a real opportunity for shop owners, managers and technicians to connect at an event tailored to them by groups that understand their training needs and the real-world repair issues they face.”

TSNN Complimentary Webinar – Wellness – The Hot, New Trend in the Trade Show Industry

September 13, 2016

Wellness is the hot, new buzzword today in the meetings and exhibitions industry. Conferences can take their toll on participants through lots of sitting, standing and information to take in.

TSNN is offering he complimentary opportunity for people to listen in on its’s newest webinar – Wellness – The Hot, New Trend in the Trade Show Industry – Sept. 22 at 3 p.m. ET.

To register, click ]]>HERE]]>.

Wellness programs give participants a needed mental and physical break. Discover how wellness on the exhibit floor and in open learning lounges provides a healthy and memorable experience, and attracts sponsorship revenue.

The session will focus on wellness lounges, wellness challenges and activities to keep attendees motivated during and after the conference. The webinar will conclude with a discussion of the future of conference wellness.

Attendees will come away with insight on:

•             How food and inactivity impact the brain and body during conferences

•             Why sitting is a health hazard and deemed “the new smoking”

•             Healthy and time efficient ways to boost energy throughout the conference/trade show day

•             Wellness spaces and activities to engage participants, secure sponsorship, and integrate into conferences and trade shows


Dr. Kim is president and chief exercise officer of X bytes®, a wellness company that creates video fitness micro-breaks and wellness lounges for conferences and trade shows to keep participants alert and energized. 

Her byte-size approach makes it easy for people to fit wellness into their busy lives – one step or byte at a time.  Author of a monthly wellness newsletter and a blog called “Sitting is the New Smoking,” Dr. Kim has a Ph.D. in Behavioral Science & Health and a M.S. in Exercise/Health Studies.  She was an adjunct professor in public health at the University of Toronto and York University, and a National Cancer Institute of Canada postdoctoral fellow.  Dr. Kim is now living in Washington DC area with her husband, 2 kids and a dog.


Dale Hudson, Knowledge and Events Director of the IMEX Group, is very passionate about learning, innovation, personal development and sustainability in the meetings industry. As Director of the Knowledge and Events department at IMEX Group she successfully implemented the IMEX Vision initiatives – projects that encourage industry professionals to discover exciting new insights and gain fresh perspectives and thus enhance careers and gain an extra business edge.

During her 13 years at IMEX she created and now manages with her team several projects such as the IMEX-MPI-MCI Future Leaders Forum, Legacy projects in Frankfurt and Las Vegas, Be Well at IMEX initiative that addresses tips and tricks to stay healthy and energized during business travel and the Inspiration Hub where all the education at IMEX takes place.

 She began her career working for a major meeting exhibition as a marketing coordinator before going on to complete a BA Honors degree in Management, specializing in environmental practices within the meetings industry. After graduating she worked as a marketing manager and then as a head of corporate communications within education and then for two of the country’s leading incentive houses. Hudson is a past Green Meetings Industry Council (GMIC) Board member and Secretary and was involved with the creation of sustainability reporting guidelines through the internationally recognized Global Reporting Initiative Event Sector Supplement.

Hudson has many passions in life – some of which: food, music, her family and lovely daughters Isabella and Filippa and of course her career with IMEX.

There is no cost for the webinar thanks to the generosity of ]]>SignatureBoston/MCCA]]> and ]]>Onstream Media]]>.

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SingEx Exhibitions Wins 2016 UFI Marketing Award for IoT Asia Launch

September 13, 2016

UFI, The Global Association of the Exhibition Industry, has named SingEx Exhibitions as winner of its UFI Marketing Award.

This year’s UFI Marketing Award recognizes success stories in the branding of new trade shows. Launching a new brand for an event and establishing it in the market requires a strong marketing strategy, with active cooperation from a wide range of people.

The Singapore-based trade exhibition and conference company was selected for its marketing of IoT Asia, which has grown to become Asia’s top event for latest developments in the Internet of Things.

“We truly appreciate UFI’s effort in creating a platform to recognize the success stories for the branding of new shows. Launching IoT Asia with our partner Singapore Industrial Automation Association (SIAA) and building the brand from ground zero to a recognizable global brand truly demonstrated SingEx Exhibitions’ strength in launching new-to-market shows,” said Aloysius Arlando, CEO of SingEx Holdings.

He added, “Through our insights-based approach, we saw and seized a market opportunity by curating a platform with the industry that connects practitioners in the IoT ecosystem and sparks off meaningful opportunities in businesses, government and societies. And we did. This award marks our commitment to continue delivering our brand promise.”

The UFI Marketing Award jury praised the winner’s project for its creativity and well- developed strategy. They also highlighted the event’s successful co-creation involving key industry partners, IoT experts and think tanks.

“I am delighted that this year’s UFI Marketing Award will go to SingEx Exhibitions. The members of the jury were impressed by the company’s brave approach in developing an exhibition around the topic of Internet of Things,” said Dr. Christian Glasmacher, senior vice president of Corporate Development at Koelnmesse GmbH, Chair of the UFI Marketing Committee, and member of the award jury.

He added, “SingEx Exhibitions structured the process to implement a trade fair on IoT in a very professional way, with satisfying results and a well-executed strategy. This strategy was fundamental in successfully establishing the new brand. The representatives of SingEx Exhibitions were also able to give a resourceful presentation of their ideas, and demonstrate the positive outcomes of the project.”

The UFI Marketing Award is one of UFI’s annual competitions that recognize and reward companies in the exhibition industry for successfully implementing creative and results-oriented initiatives.

UFI’s awards celebrate excellence in areas ranging from education, operations and technology to trade fair poster design and sustainable development.

information on these UFI competitions is available at ]]>]]>.